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Marty...couple of other suggestions...I have no idea what your product is, so these suggestions may have no merit...but here goes anyhow...
On-street advertising can also be an effective part of your advertising mix...the cheapest based on cost v.s. impressions is bus bench advertising
-bus/train interiors - best spot is the panel behind the driver
-bus exteriors
- sides (kings) - if your message is aimed at the general population..i.e. both vehicle users and pedestrians
- rear (70's tails) if your message is geared mainly towards commuter traffic
Just a few tidbits that I thought I would throw your way....
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