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#1 |
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Too lazy to set a custom title
Join Date: Apr 2004
Location: LA
Posts: 11,190
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Do you think if Playboy or Hustler...
Started branding Online much earlier in the game, they would have dominated the Web?
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#2 |
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Icq: 14420613
Industry Role:
Join Date: Mar 2001
Location: chicago
Posts: 15,431
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no......
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#3 |
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Fuck Checks, CASH only!
Join Date: May 2002
Location: New York City
Posts: 19,422
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much earlier as in 2000
playboy did such a good job as branding themselves as softcore that now in online world where softcore photos isnt even something that people notice its very hard for them to change. But playboy has something that nobody has and that is people associate a playboy girl with the word perfection, every girls dream (at least those who want to do some adult) is to be in playboy. having said that and really understanding that and other markets if id be in charge of playboy I can guarantee without a doubt I can setup a certain thing that will do at least 30mil in profit a year and to make that happen only have to invest 75k and id put my money on the line, but I think management there is too old they are still busy worrying about the wrong things, so like most of these companies they will just continue to die off and maybe someone will catch em up a younger minded person and do the right thing.
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#4 |
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. . .
Industry Role:
Join Date: Apr 2007
Location: NY
Posts: 13,724
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don't you remember all the playboy scans that were all over the net even before the web?
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#5 |
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Too lazy to set a custom title
Join Date: Apr 2004
Location: LA
Posts: 11,190
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Well, we thought we started late and we started in 96', I can only imagine if they started around the same time. Having such a strong brand, I think if done right, they could have killed it.
But then again, Hustler could have been the Hardcore leader and Plaboy the softcore/classy.
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#6 |
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Confirmed User
Join Date: Feb 2008
Location: Brooklyn NY, Providence, RI
Posts: 972
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playboy seemed to spend the 90's and 00's going after the mainstream, semi adult dollar, with movies and E! specials etc.
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Sorta... |
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#7 |
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Fuck Checks, CASH only!
Join Date: May 2002
Location: New York City
Posts: 19,422
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would you like to be the leader today in 2009 in the cassette player market?
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#8 | |
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. . .
Industry Role:
Join Date: Apr 2007
Location: NY
Posts: 13,724
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Quote:
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#9 | |
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Too lazy to set a custom title
Join Date: Apr 2004
Location: LA
Posts: 11,190
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Quote:
You have a Valid Point. But they do own Spice but didn't want to affiliate the two.
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#10 |
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Fuck Checks, CASH only!
Join Date: May 2002
Location: New York City
Posts: 19,422
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playboy should be thankful there are over 2million people in prison in the usa, if not for the huge inmate population adult magazines would of been bankrupt years ago, its one of those magazines that inmates dont really share so most get their own
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#11 | |
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Too lazy to set a custom title
Join Date: Apr 2004
Location: LA
Posts: 11,190
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Quote:
Its like 20 bucks for Cigarettes but 50 bucks for a fresh copy of Playboy?
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#12 |
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Fuck Checks, CASH only!
Join Date: May 2002
Location: New York City
Posts: 19,422
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most can get it no problem, heck they have buttman etc there too
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#13 |
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Confirmed User
Industry Role:
Join Date: Dec 2002
Location: Mallorca - Nottingham
Posts: 5,176
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Everything has its time and theirs came and went.
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#14 | |
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Confirmed User
Join Date: Feb 2008
Location: Brooklyn NY, Providence, RI
Posts: 972
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Quote:
dead on, i remember them well. Like they were more interested in impressing the model or hollywood than pleasing the guy trying to wack off.
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#15 |
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Registered User
Industry Role:
Join Date: Feb 2006
Posts: 22,511
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no. unless they update their style from the dated airbrushed fake bimbo shit. people just really aren't into it anymore.
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#16 |
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Confirmed User
Join Date: Jan 2006
Posts: 3,510
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i think if hustler bought playboybunny.com from me years ago that would have started them online years before they should have... and playboy should have never tried to buy the domain from me and then sue me over it later when I tried to sell playboybunny.com back to playboy... i tried to sell the domain playboybunny.com to playboy and got sued... by playboy over it..lol so I sued network solutions and Icann..for selling it to me..lol
The court ordered me to give the domain back to playboy and I told the court NO... i intend to give it back to the company I bought it from, network solutions...which was perfectly legal... ;- ) then someone from Cal. had the domain on backorder and back all over again... playboy ultimately ended up with the domain but should have handled it much better... I only wanted $100,000. for all 3 domains I owed in the beginning.. playboybunny.com, playboybus.com and playboywomen.com thats my story and I am sticking to it ;- ) lol |
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#17 |
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Confirmed User
Join Date: Feb 2005
Posts: 3,374
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If there was no FREE porn and copyright infringement on the internet they would have probably enjoyed
the same share of the market they had pre internet. |
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#18 |
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<&(©¿©)&>
Industry Role:
Join Date: Jul 2002
Location: Chicago
Posts: 47,882
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yea, that's probably part of it too... they have huge overhead and pretty thin margins, any drop in sales really hurts them...
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#19 |
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Confirmed User
Industry Role:
Join Date: Jun 2003
Location: cyberspace
Posts: 8,022
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Hustler just closed the European office last week.
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#20 |
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Confirmed User
Join Date: Sep 2002
Location: Los Angeles
Posts: 6,830
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they made the same mistake video companies did, they didn't take the internet seriously and jumped on the band wagon too late. in 1998-2001 hardly any studios had any content online or even consumer websites.
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I can resist everything except temptation |
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#21 | |
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SecretFriends.com
Industry Role:
Join Date: May 2001
Location: IMC Headquarters
Posts: 27,896
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Quote:
Too bad huh...
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#22 |
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Confirmed User
Industry Role:
Join Date: May 2001
Posts: 8,313
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I think society changed faster than playboy could keep up. I'm 32. When I was a teenager getting your hands on a playboy was a jackpot. I imagine even for 20 and 30 year olds looking through a playboy was arousing. In the past 10 years with the web and mtv era everything has changed. It takes more to arouse someone and even more then that to get them off. Where playboy used to do the job they no longer do and as a result have lost that edge. I imagine teenagers today don't crave to get their hands on a playboy but crave to get on redtube and youporn. Big difference
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#23 |
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Too lazy to set a custom title
Join Date: Apr 2004
Location: LA
Posts: 11,190
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I don't think it was more about wacking off...There was just something special about getting your hands on that freshly printed copy. Till today, they do an amazing job on printing the magazine.
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#24 |
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Confirmed User
Industry Role:
Join Date: May 2001
Posts: 8,313
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Fair enough. By that rationale they never had a chance online. If their power was high quality freshly printed magazine then converting that into something equivalent on the web was probably never possible.
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#25 |
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Confirmed User
Industry Role:
Join Date: Sep 2002
Location: chicago, il
Posts: 3,987
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You guys really believe that shit or are you just kiddin me
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#26 |
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ICQ:649699063
Industry Role:
Join Date: Mar 2003
Posts: 27,763
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Probably not. But they would have been bigger.
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#27 |
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scriptmaster
Industry Role:
Join Date: May 2006
Location: Serbia
Posts: 5,237
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maybe, who know that....
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#28 | |
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Too lazy to set a custom title
Join Date: Apr 2004
Location: LA
Posts: 11,190
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Quote:
There new stuff looks nice, but it should have been here a decade ago.
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#29 |
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ICQ: 197-556-237
Join Date: Jun 2003
Location: BRASIL !!!
Posts: 57,559
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So, hustler is falling?
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I'm just a newbie. |
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#30 |
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Too lazy to set a custom title
Join Date: Nov 2002
Location: Earth
Posts: 14,625
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Even to this day playboy does not have an affiliate prgoram for playboy.com... What are they waiting for? Put all the content out there and let the surfer know. you get the old celebs. The old playmates. the newsstand specials etc. Put it all out there. I know htey had some legal issues as to what they could put on the web but that has to be sorted by now.
Let the affiliate system work for you. The brand is probably stronger then it has ever been. they are on E, tshirts, tatoos. Everyone associates Playboy with beautiful women. |
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#31 |
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jellyfish
Join Date: Dec 2003
Posts: 71,528
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very good point
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#32 |
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Too lazy to set a custom title
Join Date: Nov 2002
Location: Earth
Posts: 14,625
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I just looked at Playboy.com and they do that but they have no one selling it. I sell porn online and have for years and I had no idea what playboy.com was offering. Why would that be????
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