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Old 12-24-2008, 10:38 PM   #1
SeniorX
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:2cents AdultFriendFinder IPO stats - WTF?

http://www.sec.gov/Archives/edgar/da...390/i10357.htm

Average Monthly Revenue from Adult Friend Finder is $19.31 per member:
http://blogs.zdnet.com/BTL/images/friend1.png

How can it possibly be that low? Isn't the lowest membership price like $19.95? Aren't they selling ANY gold memberships?
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Old 12-24-2008, 10:39 PM   #2
Barefootsies
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Quote:
Originally Posted by SeniorX View Post
http://www.sec.gov/Archives/edgar/da...390/i10357.htm

Average Monthly Revenue from Adult Friend Finder is $19.31 per member:
http://blogs.zdnet.com/BTL/images/friend1.png

How can it possibly be that low? Isn't the lowest membership price like $19.95? Aren't they selling ANY gold memberships?
Trials?
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Enough Said.

"Would you rather live like a king for a year or like a prince forever?"
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Old 12-24-2008, 10:39 PM   #3
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I haven't seen AFF offer trials, do they?
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Old 12-24-2008, 10:41 PM   #4
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ok going to read it, see you in year or so ...
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Old 12-24-2008, 10:41 PM   #5
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btw. the news is that if the IPO won't be successful AFF/PentHouse will be bankrupt!!!
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Old 12-24-2008, 10:42 PM   #6
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summary of the IPO filing is here:
http://news.cnet.com/8301-1023_3-10128812-93.html
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Old 12-24-2008, 10:43 PM   #7
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Quote:
Originally Posted by SeniorX View Post
btw. the news is that if the IPO won't be successful AFF/PentHouse will be bankrupt!!!
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Enough Said.

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Old 12-24-2008, 10:45 PM   #8
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"FriendFinder Networks, the company formerly known as Penthouse Media Group, is filing to go public to pay off almost a half a billion in debt in an equity market that stinks. Simply put, FriendFinder is launching an IPO Hail Mary to stay alive."
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Old 12-24-2008, 10:46 PM   #9
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It doesn't say per paid member. Maybe its per member, including free members.
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Old 12-24-2008, 10:49 PM   #10
SeniorX
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Quote:
Originally Posted by stickyfingerz View Post
It doesn't say per paid member. Maybe its per member, including free members.
It's per subscribers (members who purchase a subscription), paid users are members who purchase paid-by-usage products, so the ARPU doesn't even include pay-per-minute members. That's why it is so strange that it's only a little over $19 per subscriber.

"Average Monthly Net Revenue per Subscriber."
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Old 12-24-2008, 10:52 PM   #11
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ok, I think I figured it out, it's "monthly NET reveue per subscriber" not "monthly revenue per subscriber", so it probably means "monthly profit per subscriber", so after expenses.
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Old 12-24-2008, 10:53 PM   #12
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Originally Posted by SeniorX View Post
ok, I think I figured it out, it's "monthly NET reveue per subscriber" not "monthly revenue per subscriber", so it probably means "monthly profit per subscriber", so after expenses.
That makes sense.
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Old 12-24-2008, 10:57 PM   #13
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hmm... based on total revenue stats, still comes out around $20-21 only per subscriber:
(243M revenue in 9 months x 0.772 of it from subscribers) / 9 million subscriptions = $20.84
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Old 12-24-2008, 11:11 PM   #14
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aff/penthouse ipo = FAIL
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Old 12-24-2008, 11:14 PM   #15
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I dont see it being a homerun.
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