AdultFriendFinder IPO stats - WTF?
 

http://www.sec.gov/Archives/edgar/da...390/i10357.htm

Average Monthly Revenue from Adult Friend Finder is $19.31 per member:
http://blogs.zdnet.com/BTL/images/friend1.png

How can it possibly be that low? Isn't the lowest membership price like $19.95? Aren't they selling ANY gold memberships?

Trials?
:2 cents:

I haven't seen AFF offer trials, do they?

ok going to read it, see you in year or so ...

btw. the news is that if the IPO won't be successful AFF/PentHouse will be bankrupt!!!

summary of the IPO filing is here:
http://news.cnet.com/8301-1023_3-10128812-93.html

:thumbsup

"FriendFinder Networks, the company formerly known as Penthouse Media Group, is filing to go public to pay off almost a half a billion in debt in an equity market that stinks. Simply put, FriendFinder is launching an IPO Hail Mary to stay alive."

It doesn't say per paid member. Maybe its per member, including free members.

It's per subscribers (members who purchase a subscription), paid users are members who purchase paid-by-usage products, so the ARPU doesn't even include pay-per-minute members. That's why it is so strange that it's only a little over $19 per subscriber.

"Average Monthly Net Revenue per Subscriber."

ok, I think I figured it out, it's "monthly NET reveue per subscriber" not "monthly revenue per subscriber", so it probably means "monthly profit per subscriber", so after expenses.

That makes sense.

hmm... based on total revenue stats, still comes out around $20-21 only per subscriber:
(243M revenue in 9 months x 0.772 of it from subscribers) / 9 million subscriptions = $20.84

aff/penthouse ipo = FAIL

I dont see it being a homerun.