stickyfingerz

So the subject of content theft has come up and I want to pose some questions to the industry as a whole.

1. How are you trying to protect your content from your surfer sharing it with others?

2. Do you think conversions would go up if an industry wide attempt was made to better protect your huge investment from being stolen?

3. How many people would goto a store and buy a rolex if they were just laying round on the street easily picked up because the store or company that sold the watches didnt bother to try and keep their product from being taken without being paid.

4. Is this industry still innovators, or are we now waiting on the mainstream technology to lead us?

5. Would you rather blame tools that are out there in order to share resources such as rapidshare, p2p, torrent files, etc or find a way to make the surfers ACTUALLY pay in order to view the material that you have time and money and resources invested in for your business.

6. Are you ready to try new ways in order for the industry as a whole to see increased conversions, or should we just stick with the status quo and allow your site to be ripped off?



Ok FLAME ON! I think if people genuinely think about this and what can be done things would get ALOT better for everyone. If 5 sites are giving it away, and 5 sites are securing their content the 5 securing their content will only see improvement if they have very exclusive content that cant be found elsewhere, but if EVERYONE starts to really try and protect their content EVERYONE will start to see improvement.

Thoughts? Comments? Answers to the questions above?

tony286

you try to stop it the best you can, one of the big problems is there are big sponsors that think its ok to have affiliates that do these practices. Example you see a password trading site or content stealing forum there is a big banner promoting some big program. To me if these guys couldnt make money it would cut it in half.

stickyfingerz

Right but part of that is because the content is allowed to be released. No DRM etc. DRM isnt the only answer. Flash delivery and other methods will become more popular as broadband becomes close to 100% of the market. I cant see 56k being very popular anymore. There is a huge niche for someone to come out with a lockdown method just for our industry. There are enough programmers out there that have the ability. Someone needs to pick up the fumbled ball and run with it here.

stickyfingerz

Damn you business thread............

tony286

I think site members are so used to free use they wont accept it , drm was supported to our savior and it really never took off. There are more people on dialup then you could imagine.

stickyfingerz

Example

http://myspace.com/fox That is delivered auto quality to speed even midway through watching. I watch it all the time, watched it on dsl up at my parents house with half a wireless signal and still didnt buffer, but quality dropped a bit is all. Lots of diff ways to do it. Might be in your delievery, maybe just offer downloads for HD and do it DRM, or Ipod type stuff etc. Lots of options.

StarkReality

True, although the main problem is that people want to collect porn, they want to save it, not just stream it. I'd love to see better protection of content, conversions would skyrocket with an industry wide change, but I think it's pretty much like TGP2...everybody thinks it's a great idea, but noone of the big players dares to be the first to risk losing ground to competitors.

pocketkangaroo

I agree 100%. Companies like AFF are on virtually every password trading site or torrent site that has tons of content from sponsors. Not allowing these people to make money is the best way to stop it. Unfortunately, AFF buys lots of drinks at shows so they are immune from criticism for helping out thieves.

stickyfingerz

I think it comes down to better ways of content delivery. AdultRental.com is a good example for windows media. I havent seen anyone ripping their movies yet.

Chrome

i tried a site with drm.. and guess what? No one wanted to promote it. the members that bought into it loved the content but the first time there was trouble with the drm it sucked. I'm also still paying for that worthless experiment.

Young

In all honesty...fuck DRM. Nobody is going to pay $39.99 and have to deal with DRM.

Find other ways.

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stickyfingerz

I dont even think it completely needs to be a drm type thing. Could be a flash delivery for the main content, and drm on the HD and ipod giveaway stuff. Im not here with the solution, Im here to pose the question. Someone will come up with an answer or everyone is going to make less money in the long run.

munki

I personally rely on my highly trained team of ninja assasins.

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stickyfingerz

Munki those ninjas rock. Cant believe you sicked them on Kevin Federline, hasnt the guy had it rough enough....

munki

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Sly

So how has this been working with the music industry? How about the movie industry?

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htipper

It is too soon to tell, I think.

stickyfingerz

Again that is a follower attitude. How did adult go from showing everyone how things are to be done, to waiting to see what mainstream does? Wtf.