So the subject of content theft has come up and I want to pose some questions to the industry as a whole.
1. How are you trying to protect your content from your surfer sharing it with others?
2. Do you think conversions would go up if an industry wide attempt was made to better protect your huge investment from being stolen?
3. How many people would goto a store and buy a rolex if they were just laying round on the street easily picked up because the store or company that sold the watches didnt bother to try and keep their product from being taken without being paid.
4. Is this industry still innovators, or are we now waiting on the mainstream technology to lead us?
5. Would you rather blame tools that are out there in order to share resources such as rapidshare, p2p, torrent files, etc or find a way to make the surfers ACTUALLY pay in order to view the material that you have time and money and resources invested in for your business.
6. Are you ready to try new ways in order for the industry as a whole to see increased conversions, or should we just stick with the status quo and allow your site to be ripped off?
Ok FLAME ON! I think if people genuinely think about this and what can be done things would get ALOT better for everyone. If 5 sites are giving it away, and 5 sites are securing their content the 5 securing their content will only see improvement if they have very exclusive content that cant be found elsewhere, but if EVERYONE starts to really try and protect their content EVERYONE will start to see improvement.
Thoughts? Comments? Answers to the questions above?
1. How are you trying to protect your content from your surfer sharing it with others?
2. Do you think conversions would go up if an industry wide attempt was made to better protect your huge investment from being stolen?
3. How many people would goto a store and buy a rolex if they were just laying round on the street easily picked up because the store or company that sold the watches didnt bother to try and keep their product from being taken without being paid.
4. Is this industry still innovators, or are we now waiting on the mainstream technology to lead us?
5. Would you rather blame tools that are out there in order to share resources such as rapidshare, p2p, torrent files, etc or find a way to make the surfers ACTUALLY pay in order to view the material that you have time and money and resources invested in for your business.
6. Are you ready to try new ways in order for the industry as a whole to see increased conversions, or should we just stick with the status quo and allow your site to be ripped off?
Ok FLAME ON! I think if people genuinely think about this and what can be done things would get ALOT better for everyone. If 5 sites are giving it away, and 5 sites are securing their content the 5 securing their content will only see improvement if they have very exclusive content that cant be found elsewhere, but if EVERYONE starts to really try and protect their content EVERYONE will start to see improvement.
Thoughts? Comments? Answers to the questions above?
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