Paul Markham

I've always believed the best way of improving your income is to improve your conversion and retention rate. So tried a few things recently, some worked some did not.

Adding more content.

Been buying in and rotating content, over 4 months, works very well. We see the pages the surfer visits before he goes to the join page and mostly it's the Updates page. Seems common sense they see what we are adding and decide it's worth $30 to join. Also retention is creeping up all the time, no big leap but going up. Also returning members are an awesome piece of traffic.

Showing the surfer what he will get.

Last week we opened the site to show the surfer what he will get, they see the thumbs only from the entire site. In a week no change what so ever. Seems showing them what is on the site makes little to no difference.

Strange but true. Will keep it up for a few more days, but don't see it staying.

You would think that if one worked they would both work, but it seems not.

Need to think harder.

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datatank

You lost me
Adding more content = showing them more content on the tour?

What was your question again?

Paul Markham

OK maybe I did not explain it properly.

Adding content to a site works

Showing the surfer what is inside the site does not.

It was not a question.

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Double L

Your "worst rated stars" button drops too low in my firefox version... 1.5.06

Why do you want a worst rated button visable? Up to you, but if I went there looking to signup and click that Ive lost interest and I think with my wiener so you just killed its buzz.

Your pre-join page... Put a model there (with eye contact preferred). You're link "If you're a webmaster looking for quality content for your adult web site." Looks like the wrong place to me for that. Why even send them to the pre-join login vs the join page? Up to you. Surfing I click a pic and go to a bland pre-join page vs the join page which is much more appealing.

Visit: Paul Markham Content Store" on your pre-join page? Your message board link on the join page seems weird too. Not sure why a leak like that there when your goal is to close the sale there.

"1000 sets, 400 models and hours of quality porn videos." Sounds good. I'd throw in a big number there though. 1000 sets = say 100,000 pictures... A surfer doesnt always think in terms of sets so adding a monster "over 100,000 pictures sounds better to a surfer.

"Membership will expire in -13386 DAYS" on the top right of your pages....

It's your site, just my opinions... Looks like some cleaning up needs done though. Then expermenting

Fizzgig

Giving a preview of recent updates on the tour is helping signups is what he's saying; regular content updates are helping retention.

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Paul Markham

Thanks for that.

Sometimes we are too close to see. Plus inexperienced.

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Blingbaby

Wow, more genius from the Paul. So let me get this straight, updating content regularly makes surfers happy? Unbelievable genius! Man you have hit the gold mine!!!!

pr0

he's trying to promote his program to potential affiliates, give em a break

Paul Markham

Email send to the webmasters. Being the weekend it will be a while until it's changed.

But thanks for the advice Double L.

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Paul Markham

Have a look around at sites and see how many reguarly update and how much they update by.

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Double L

Looks like you changed it back? Maybe Im just tired or crazy (likely both).

Just ideas... Its come a long ways. It is harder to see when you're too close like you said. I think we all do it in 1 way or the other. All up to you in how you want it and what converts best is all that matters.

You're not inexperienced, just new with the paysite side of the business. Its easy to overlook stuff or see things as a photographer vs a surfer. Same as with computer geeks that think all their visitors know linux to join...lol I showed a friend a site once just to watch how he navigated it. He was on page 1 and after 30 seconds he asked "what do I do now?" I said go to the next page... He said "How?" I then decided a big ole SEE MORE/NEXT link was a must since he worked for a major computer company and is quite computer savy. I felt stupid though that he couldnt get to page 2 before it lost his attention

One other thing I think you might try is changing your link on the main page. The button that says "Look what you get for $30.00". Basically just taking out the $30.00 and more of a "Look at everything you get". A surfer might be checking it out and before he's worked up and ready to join he starts thinking money with his brain before the boner decides. Just an idea.