Members cancel too quick? - GoFuckYourself.com

xxxtera · 06-07-2002, 09:19 AM

HI im doing some testing at my paysite, and sofar the results have been "OK" but not great, im offering both a 10$ 7day trial and a full monthly fee.. It seems like many of the people who buy a Trial cancel right after they bought it, I know the members area is good, so I would like to know if this is normal? Is there anything I can do to atleast make them spend the full 7 days before they cancel.. it´s like they are affraid or something.

Regards
Nick

DPlayMax · 06-07-2002, 09:20 AM

$10 bucks is way 2 much for a trial..

try $1.99

xxxtera · 06-07-2002, 09:22 AM

I did that to get rid off the freeloaders... im getting a good amount of these sales.. its just weird that like 20% cancel right away...

Darren · 06-07-2002, 09:26 AM

the average is 40% are retained. if only 20% cancel then u have 80% retained which is great.

Ur price for trial is fine in my oppinion, maybe a 5 day 7.95 one would work well as well.

lets see ur member section

Darren · 06-07-2002, 09:26 AM

Quote:

Originally posted by DPlayMax
$10 bucks is way 2 much for a trial..

try $1.99

u base that statement on?

xxxtera · 06-07-2002, 09:30 AM

Darren: More cancel later on, but the 20% seems to be initial, and I think thats odd, since I don´t promise anything I can´t deliver on the tour ect. if they just cancel to see if actually possiple, then they should atleast wait some days unless they just throw $$ out of the window.. right?

DPlayMax · 06-07-2002, 09:30 AM

Quote:

Originally posted by Darren

u base that statement on?

experience..

look - if the trial is $10 - that is almost the same as many full memberships - that offer for $14 or $19 - to the buyer they sound simular - over $10

the trial should be a trial - $2 for 2 days or $3 for 3 -etc..
that actually fits the meaning of a trial a lot more that $10 price point..

LoveAsianChicks · 06-07-2002, 09:34 AM

What makes more money:
1.99 3day trial / 39.95 monthly recurring.

Or simply:
$19.95 monthly recurring. (no trial)

To be honest I'm not sure, but the second route would greatly reduce freeloaders.
If I ever get a paysite started I'd go the second route but who knows.

Darren · 06-07-2002, 09:35 AM

Quote:

Originally posted by DPlayMax

experience..

look - if the trial is $10 - that is almost the same as many full memberships - that offer for $14 or $19 - to the buyer they sound simular - over $10

the trial should be a trial - $2 for 2 days or $3 for 3 -etc..
that actually fits the meaning of a trial a lot more that $10 price point..

i disagree, if a they signup for a 2 day trial at $2 they are more likely to cancel straight away because they know they only have 2 dayz, 3 dayz is too short as well, min should be 5, or 7 dayz. that is if ur member section is quality. If not dont bother with trials just charge $25 off the bat

Darren · 06-07-2002, 09:37 AM

Quote:

Originally posted by LoveAsianChicks
What makes more money:
1.99 3day trial / 39.95 monthly recurring.

Or simply:
$19.95 monthly recurring. (no trial)

To be honest I'm not sure, but the second route would greatly reduce freeloaders.
If I ever get a paysite started I'd go the second route but who knows.

why not use both routes, offer them membership at 19.95 a month then if they dont take the bait offer them a trial on exit, with an higher recurring cost.

SR · 06-07-2002, 09:39 AM

Trials mostly suck but I have one on exit.
On the mainpage I only offer a full month membership but if they don't like it they can pick a 3 day trial on the exit site.
About 20% still goes for the trial on exit... about 45% of them recurs.
I think it's the best way.... This way you make more money because they wouldn't have paid for the full month right away.

Goonx · 06-07-2002, 09:40 AM

Hey, I had the exact same problem -> I initialy did a 7 day trial too, thinking that by the time it ends they are gonna forget about their membership, but NO. So I switched to a 3 day trial and sales realy improved since a much higher precentage got rebilled before they had a chance to cancel. And obviously your not gonna charge $10 for it. $2.95 seems to be working.

If you want some quick cash, than just do a 1 day trial, but it's not gonna last for long.

The point is, that 7 days is way too long, you'll have to wait at least 2 month before seeing any results. With a 3 day trial youl start seein results in a week.

Hope this helps...

xxxtera · 06-07-2002, 09:48 AM

thanks for all the replies :-)

I was expecting that when you pay for a week full access, they would use that week and judge the site instead of just cancel it right away! It makes no sense...... *Confused* it must be that many have very bad experiences with adult sites that just keeps charging you..but why do they signup in the first place..hehe??

I´ll try that 3 day trial for a while...

Darren · 06-07-2002, 09:50 AM

xxxtera bookmark this thread and let us know the results.

xxxtera · 06-07-2002, 09:52 AM

I will :-)

Goonx · 06-07-2002, 09:59 AM

Quote:

Originally posted by xxxtera
thanks for all the replies :-)

I was expecting that when you pay for a week full access, they would use that week and judge the site instead of just cancel it right away! It makes no sense...... *Confused* it must be that many have very bad experiences with adult sites that just keeps charging you..but why do they signup in the first place..hehe??

I´ll try that 3 day trial for a while...

People decide if they want to stay the first two minutes they visit your members area. Thats the real trial peroid for them. So unless you give them a good reason to stay (Like exclusive stuff and stuff they never saw before...) they are gonna cancel and move on to next trial site. You just need to have enough stuff to keep them busy for at least 3 days, than, is they got rebilled after three days, than there is a good chance that they are gonna stay for a wile.

Another important thing is to make sure you billing company does NOT send each member a "reminder" before they are gonna get rebilled or after they have been rebilled.

Good luck

xxxtera · 06-07-2002, 10:02 AM

that makes sense i guess

Goonx · 06-07-2002, 10:03 AM

Quote:

Originally posted by xxxtera
that makes sense i guess

Well, it's easier than to keep them busy for 7 days.

Eric · 06-07-2002, 10:53 AM

XXXtera,

Hit me up on ICQ 6626233 or email me Eric AT adult.com. I have something that may help you out.

Nina · 06-07-2002, 10:59 AM

Quote:

Originally posted by SR
Trials mostly suck but I have one on exit.
On the mainpage I only offer a full month membership but if they don't like it they can pick a 3 day trial on the exit site.
About 20% still goes for the trial on exit... about 45% of them recurs.
I think it's the best way.... This way you make more money because they wouldn't have paid for the full month right away.

That's a great idea. I got rid of my trial memberships a long time ago. The flat $19.95 per month works much much better. But I never even thought of offering a trial on exit. I'll have to give it a try. (get it? try the trial... lol... bad joke)

And who said this board wasn't useful?!

sweetcuties · 06-07-2002, 11:18 AM

Get rid of the $7.95 for 5 days and tighten it up to 3 days. If you have exclusive content, they'll stay longer... trust me! http://www.sweetcuties.com/joinsc.html

xxxtera · 06-07-2002, 11:24 AM

sweetcuties: what % of your trials convert to full monthly?

DPlayMax · 06-07-2002, 11:27 AM

Quote:

Originally posted by Darren

i disagree, if a they signup for a 2 day trial at $2 they are more likely to cancel straight away because they know they only have 2 dayz, 3 dayz is too short as well, min should be 5, or 7 dayz. that is if ur member section is quality. If not dont bother with trials just charge $25 off the bat

charging $25 or $35 off the bat is the best way for long term people.. the purpose of trials is simply a numbers game of who remembers to wants to keep their membership and who forgets to cancel because they where not serious in the first place to buy a full membership..

sweetcuties · 06-07-2002, 11:28 AM

xxxtera - I'd say approx 40% like someone said earlier. The reason is exclusive content and I update twice a week (Sun/Wed) If you're not gonna update, there's no incentive for someone to stick around. With dsl/broadband, surfers can download your members area within a few hours.

Just my thoughts

kmanrox · 06-07-2002, 11:44 AM

i know some people in the hardcore niche that only convert 20-25%, and they claim to have exclusive content and lots of feeds....

JConway · 06-07-2002, 03:25 PM

add my stories, your retention is for sure to go up

foe · 06-07-2002, 04:24 PM

looks to me like your retentions are actually above industry average, there is nothign you cna do in the end to keep people from canceling, a certain percentage will always leave

maxsweet · 06-07-2002, 05:04 PM

CCBills new system actually logs cancel reasons from departing members and a large portion of these people only join for the trial and don't have any intention of staying no matter how much your members area kicks ass...

They just need a couple days access to get off while the wife's visiting her sister

Brown Bear · 06-07-2002, 05:26 PM

When I join paysites this is what I do:

1. I join the trial.

2. I jerk off.

3. After I CUM A HUGE LOAD I download as much of the content as possible to look at while jerking off later.

4. I cancel.

cherrylula · 06-07-2002, 05:32 PM

Quote:

Originally posted by xxxtera
thanks for all the replies :-)

I was expecting that when you pay for a week full access, they would use that week and judge the site instead of just cancel it right away! It makes no sense...... *Confused* it must be that many have very bad experiences with adult sites that just keeps charging you..but why do they signup in the first place..hehe??

I´ll try that 3 day trial for a while...

Porn surfers get smarter all the time.... They soon figure out that you can sign up for 2.95 or whatever, cancel right away, and still have three days of access. THOSE type of signups from those type of surfers will never convert, and well, I don't give trials for this reason.

To each his own.

06-07-2002, 09:19 AM	#1
xxxtera Confirmed User Join Date: Feb 2002 Posts: 139	Members cancel too quick? HI im doing some testing at my paysite, and sofar the results have been "OK" but not great, im offering both a 10$ 7day trial and a full monthly fee.. It seems like many of the people who buy a Trial cancel right after they bought it, I know the members area is good, so I would like to know if this is normal? Is there anything I can do to atleast make them spend the full 7 days before they cancel.. it´s like they are affraid or something. Regards Nick

06-07-2002, 09:20 AM	#2
DPlayMax Confirmed User Join Date: Dec 2001 Location: Phoenix, Arizona Posts: 699	$10 bucks is way 2 much for a trial.. try $1.99 __________________ The #1 rule of GFY is not to spam other boards. http://www.gofuckyourself.com/gfy_faqs.html

06-07-2002, 09:26 AM	#4
Darren Confirmed User Join Date: Sep 2001 Posts: 5,994	the average is 40% are retained. if only 20% cancel then u have 80% retained which is great. Ur price for trial is fine in my oppinion, maybe a 5 day 7.95 one would work well as well. lets see ur member section __________________ Penis enlargement / male enhancement pills - earn up to $229.48 per signup ICQ: 46335817

06-07-2002, 09:50 AM	#14
Darren Confirmed User Join Date: Sep 2001 Posts: 5,994	xxxtera bookmark this thread and let us know the results. __________________ Penis enlargement / male enhancement pills - earn up to $229.48 per signup ICQ: 46335817

06-07-2002, 10:53 AM	#19
Eric Confirmed User Industry Role: Join Date: Dec 2000 Location: The Helm! Posts: 8,818	XXXtera, Hit me up on ICQ 6626233 or email me Eric AT adult.com. I have something that may help you out. __________________ No One

06-07-2002, 09:22 AM	#3
xxxtera Confirmed User Join Date: Feb 2002 Posts: 139	I did that to get rid off the freeloaders... im getting a good amount of these sales.. its just weird that like 20% cancel right away...

06-07-2002, 09:30 AM	#6
xxxtera Confirmed User Join Date: Feb 2002 Posts: 139	Darren: More cancel later on, but the 20% seems to be initial, and I think thats odd, since I don´t promise anything I can´t deliver on the tour ect. if they just cancel to see if actually possiple, then they should atleast wait some days unless they just throw $$ out of the window.. right?

06-07-2002, 09:34 AM	#8
LoveAsianChicks Registered User Join Date: Mar 2002 Location: -CANADA- Posts: 1,464	What makes more money: 1.99 3day trial / 39.95 monthly recurring. Or simply: $19.95 monthly recurring. (no trial) To be honest I'm not sure, but the second route would greatly reduce freeloaders. If I ever get a paysite started I'd go the second route but who knows.

06-07-2002, 09:39 AM	#11
SR Confirmed User Join Date: Jul 2001 Location: The Netherlands Posts: 2,239	Trials mostly suck but I have one on exit. On the mainpage I only offer a full month membership but if they don't like it they can pick a 3 day trial on the exit site. About 20% still goes for the trial on exit... about 45% of them recurs. I think it's the best way.... This way you make more money because they wouldn't have paid for the full month right away.

06-07-2002, 09:40 AM	#12
Goonx Confirmed User Join Date: May 2002 Posts: 1,048	Hey, I had the exact same problem -> I initialy did a 7 day trial too, thinking that by the time it ends they are gonna forget about their membership, but NO. So I switched to a 3 day trial and sales realy improved since a much higher precentage got rebilled before they had a chance to cancel. And obviously your not gonna charge $10 for it. $2.95 seems to be working. If you want some quick cash, than just do a 1 day trial, but it's not gonna last for long. The point is, that 7 days is way too long, you'll have to wait at least 2 month before seeing any results. With a 3 day trial youl start seein results in a week. Hope this helps...

06-07-2002, 09:48 AM	#13
xxxtera Confirmed User Join Date: Feb 2002 Posts: 139	thanks for all the replies :-) I was expecting that when you pay for a week full access, they would use that week and judge the site instead of just cancel it right away! It makes no sense...... Confused it must be that many have very bad experiences with adult sites that just keeps charging you..but why do they signup in the first place..hehe?? I´ll try that 3 day trial for a while...

06-07-2002, 09:52 AM	#15
xxxtera Confirmed User Join Date: Feb 2002 Posts: 139	I will :-)

06-07-2002, 10:02 AM	#17
xxxtera Confirmed User Join Date: Feb 2002 Posts: 139	that makes sense i guess

06-07-2002, 11:18 AM	#21
sweetcuties Confirmed User Join Date: Feb 2002 Location: Somewhere Posts: 5,859	Get rid of the $7.95 for 5 days and tighten it up to 3 days. If you have exclusive content, they'll stay longer... trust me! http://www.sweetcuties.com/joinsc.html __________________

06-07-2002, 11:24 AM	#22
xxxtera Confirmed User Join Date: Feb 2002 Posts: 139	sweetcuties: what % of your trials convert to full monthly?

06-07-2002, 11:28 AM	#24
sweetcuties Confirmed User Join Date: Feb 2002 Location: Somewhere Posts: 5,859	xxxtera - I'd say approx 40% like someone said earlier. The reason is exclusive content and I update twice a week (Sun/Wed) If you're not gonna update, there's no incentive for someone to stick around. With dsl/broadband, surfers can download your members area within a few hours. Just my thoughts __________________

06-07-2002, 11:44 AM	#25
kmanrox aka K-Man Industry Role: Join Date: Oct 2001 Location: The Gutter Posts: 29,292	i know some people in the hardcore niche that only convert 20-25%, and they claim to have exclusive content and lots of feeds....

06-07-2002, 03:25 PM	#26
JConway Confirmed User Join Date: Apr 2002 Posts: 594	add my stories, your retention is for sure to go up

06-07-2002, 04:24 PM	#27
foe Confirmed User Join Date: May 2002 Location: CT Posts: 5,246	looks to me like your retentions are actually above industry average, there is nothign you cna do in the end to keep people from canceling, a certain percentage will always leave

06-07-2002, 05:04 PM	#28
maxsweet Confirmed User Join Date: May 2002 Location: Vangroovy Posts: 310	CCBills new system actually logs cancel reasons from departing members and a large portion of these people only join for the trial and don't have any intention of staying no matter how much your members area kicks ass... They just need a couple days access to get off while the wife's visiting her sister

06-07-2002, 05:26 PM	#29
Brown Bear Confirmed User Join Date: May 2002 Posts: 4,982	When I join paysites this is what I do: 1. I join the trial. 2. I jerk off. 3. After I CUM A HUGE LOAD I download as much of the content as possible to look at while jerking off later. 4. I cancel. __________________ Surrender all your independent thinking and Click Here for re-programming.