Adding and revolving content your opinions please.

[Paul Markham]

This is about our paysite. http://www.paulmarkhamteens.com/tour/

We currently add one video and two image sets every day, most of this is exclusive. We're convinced that adding new content every day is one of the keys to retaining and getting returning members on the paysite.

We are getting a lot of returning members, probably to get the updates after 3 to 6 months.

So the question is. Do you think if we start revolving content, taking it off the site and putting it back in 4 months, so we double the amounts of updates, 2 to 3 videos and 3 to 4 image sets whether that would increase the length of retention to compensate for the few who stay longer than 4 months and would see the content coming back?

We would still be adding the new exclusive on the same basis. This would just look like additional content.

[Paul Markham]

Let me guess, a business thread here will drop faster than my models knickers.

[JimmyStephans]

Paul,

I'll chime in.... As I face the same issue.

I see hundreds of the same subscribers, but only 2-3 times a years. They subscribe, download everything and come back months later, while others pay month by month.

About a year ago I changed to a system more like a traditional magazine. I change the cover model every month with a new girl, I update multiple girls / sets weekly, but no model has more than 10 active sets / zips at any one time.

Thus, if Member John Doe subscribes in January he gets a full site and all updates during that month -- the month he paid for. But, if the same member quits and doesn't come back for 4-6 months he missed many, many sets.

The idea of course is to encourage them to retain the membership so they don't miss anything. The results are mixed.

It has worked very well with members that are intensly loyal to a certain model or two and fear missing anything. Month to month retention is up a bunch since the change -- which overall is good.

However, I also get emails now and then from new members complaining. They want to know why they are only getting sets, for example, 17 to 26 of Loredana, and not all 26. I have a basic formletter reply, explaining that just like a paper magazine, the current month's content is not the same as months previous that they didn't happen to purchase.

The replies to that formletter are mixed. 4-6 a month are cussing mad and demand refunds -- usually claiming I promised more on the tour (not correct). Others seem to understand, but say "thats not how such and such site does it..." and still others fall into line.

Overall, I like my system, and the month to month income is more steady this way. Overall I feel the large increase in month to month retention is more valuable than a few upset one month subscribers.

Jimmy

[Paul Markham]

Not sure how much content you have but I think we have more.

Just under 1800 image sets and over 350 videos. We are still adding at the new level of 6 pieces a day and will not need to "Rotate" anything until mid July.

We are still adding 3 pieces a day, just rotating after 2-3 months 3 pieces as well.

[Paul Markham]

One more bump, maybe the surfers have an opinion.

[Anna_O]

Paul, what is your average retention right now?

[JimmyStephans]

Of course you have more -- I'm down about 600 sets. But, I thought the topic was referring to rotating it out and I was just trying to explain what works for us.

My point was that I try to make them stay so that I get paid for the content. If I have 600 sets (10 each x 60 models) and you have 1800 sets, that simply means you have 3 times as much.

The question then becomes what is that number of sets generating in revenue.

At 1300 average members, if I can retain them all, they pay a total of $68.85 ($24.95 1st month, $21.95 next 2 months) to get 1800 sets (because I limit each model's section to 10 sets, pushing set 1 off when set 11 is posted).

$89,505.00 income in the 90 days for that content. If I left all sets there all the time, those same 1300 members could join just once in the 3rd month and get all 1800 sets, which means $32,435.00 income for those sets and then not come back for 3-4 months and repeat the process.

I'm not sure which way is best. That break down says my way is, BUT it clearly doesn't take into account the number of guys that don't join because they know there isn't all 1800 sets there that day. Maybe (likely) I'm making a mistake and my new sign-ups would be much higher if I advertised all sets on there, not just 10 sets at a time.

I didn't mean to post as if I was competing with you -- nope.... I'm just an old bald guy with a couple of simple sites that update once a week and leave me plenty of time to hit the beach front bars and pretend I'm in early retirement.

I talk to pay site guys daily -- many don't give a damn about their current subscribers, and are just out begging for traffic to get "new" members. I take a different approach and try real hard to keep what I have....

Jimmy

[Paul Markham]

Originally Posted by Anna_O

Paul, what is your average retention right now?

2 months which sucks, it was more but less now.

The good thing is the returning ratio. We reckon it's 20% of our sign ups.

[Paul Markham]

Originally Posted by JimmyStephans

Of course you have more -- I'm down about 600 sets. But, I thought the topic was referring to rotating it out and I was just trying to explain what works for us.

My point was that I try to make them stay so that I get paid for the content. If I have 600 sets (10 each x 60 models) and you have 1800 sets, that simply means you have 3 times as much.

The question then becomes what is that number of sets generating in revenue.

At 1300 average members, if I can retain them all, they pay a total of $68.85 ($24.95 1st month, $21.95 next 2 months) to get 1800 sets (because I limit each model's section to 10 sets, pushing set 1 off when set 11 is posted).

$89,505.00 income in the 90 days for that content. If I left all sets there all the time, those same 1300 members could join just once in the 3rd month and get all 1800 sets, which means $32,435.00 income for those sets and then not come back for 3-4 months and repeat the process.

I'm not sure which way is best. That break down says my way is, BUT it clearly doesn't take into account the number of guys that don't join because they know there isn't all 1800 sets there that day. Maybe (likely) I'm making a mistake and my new sign-ups would be much higher if I advertised all sets on there, not just 10 sets at a time.

I didn't mean to post as if I was competing with you -- nope.... I'm just an old bald guy with a couple of simple sites that update once a week and leave me plenty of time to hit the beach front bars and pretend I'm in early retirement.

I talk to pay site guys daily -- many don't give a damn about their current subscribers, and are just out begging for traffic to get "new" members. I take a different approach and try real hard to keep what I have....

Jimmy

Sorry if I sounded like we were competing, just showing the difference in our approaches.

Some of those scrambling for new traffic are doing so because they find this better than improving what they earn on the traffic they have.

[Screaming]

I wouldnt use a guys name in my site personally...