|
Paul,
I'll chime in.... As I face the same issue.
I see hundreds of the same subscribers, but only 2-3 times a years. They subscribe, download everything and come back months later, while others pay month by month.
About a year ago I changed to a system more like a traditional magazine. I change the cover model every month with a new girl, I update multiple girls / sets weekly, but no model has more than 10 active sets / zips at any one time.
Thus, if Member John Doe subscribes in January he gets a full site and all updates during that month -- the month he paid for. But, if the same member quits and doesn't come back for 4-6 months he missed many, many sets.
The idea of course is to encourage them to retain the membership so they don't miss anything. The results are mixed.
It has worked very well with members that are intensly loyal to a certain model or two and fear missing anything. Month to month retention is up a bunch since the change -- which overall is good.
However, I also get emails now and then from new members complaining. They want to know why they are only getting sets, for example, 17 to 26 of Loredana, and not all 26. I have a basic formletter reply, explaining that just like a paper magazine, the current month's content is not the same as months previous that they didn't happen to purchase.
The replies to that formletter are mixed. 4-6 a month are cussing mad and demand refunds -- usually claiming I promised more on the tour (not correct). Others seem to understand, but say "thats not how such and such site does it..." and still others fall into line.
Overall, I like my system, and the month to month income is more steady this way. Overall I feel the large increase in month to month retention is more valuable than a few upset one month subscribers.
Jimmy
|