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Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed.

 
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Old 03-06-2006, 09:32 AM   #1
seeric
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Yahoo to ban bidding on trademarked terms

starting next month yahoo will no longer let competing businesses bid on trademark or tld phrases.

from an SEOBOOK thread

"On March 1, 2006, Yahoo! Search Marketing will modify its editorial guidelines regarding the use of keywords containing trademarks. Previously, we allowed competitive advertising by allowing advertisers to bid on third-party trademarks if those advertisers offered detailed comparative information about the trademark owner's products or services in comparison to the competitive products and services that were offered or promoted on the advertiser's site.

In order to more easily deliver quality user experiences when users search on terms that are trademarks, Yahoo! Search Marketing has determined that we will no longer allow bidding on keywords containing competitor trademarks."


link for those of you that wanna read it
http://www.seobook.com/archives/001541.shtml
and more
http://forums.searchenginewatch.com/...ad.php?t=10255

Last edited by seeric; 03-06-2006 at 09:34 AM..
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Old 03-06-2006, 09:33 AM   #2
Juicy D. Links
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poofffffffffffffffff
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Old 03-06-2006, 09:34 AM   #3
seeric
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Originally Posted by Juicy D. Links
poofffffffffffffffff

yo woooooooooooooof
icq
phoenix forum
meoooooooooooooooooooooow
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Old 03-06-2006, 09:39 AM   #4
Tom_PM
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So I wont be able to make an ad like:
"Looking for RageCash? Try my program instead!"
??????????????????????!!!!!!!!!!11

My plans are ruined! RUINEDDDDD
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Old 03-06-2006, 10:06 AM   #5
seeric
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Originally Posted by PR_Tom
So I wont be able to make an ad like:
"Looking for RageCash? Try my program instead!"
??????????????????????!!!!!!!!!!11

My plans are ruined! RUINEDDDDD
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Old 03-06-2006, 10:34 AM   #6
vod
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target trademarks who'ed of thought about that...

my question is to yahoo? why were you allowed to sell advertising for all these years on trademark names ?

you didn't allow some bigger trademarks to be bidded on.

Yahoo's old policy was if you don't ask me to stop or demand I stop selling I don't have to stop..lol..
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Old 03-06-2006, 10:35 AM   #7
WiredGuy
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Don't sign that document yo! hehe, aren't you glad to read news like this
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Old 03-06-2006, 10:40 AM   #8
seeric
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Quote:
Originally Posted by vod
target trademarks who'ed of thought about that...

my question is to yahoo? why were you allowed to sell advertising for all these years on trademark names ?

you didn't allow some bigger trademarks to be bidded on.

Yahoo's old policy was if you don't ask me to stop or demand I stop selling I don't have to stop..lol..
rob, is that you?
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Old 03-06-2006, 11:09 AM   #9
Sosa
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heh that will take down some peoples ppc work
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Old 03-06-2006, 11:10 AM   #10
Phoenix
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i dont reallylike it...as now i have to choose between two companies that both do well for me
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