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Old 11-27-2005, 12:34 PM   #1
BVF
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I'm thinking about raising my prices.

I'm considering upping the cost of a membership from 24.95 to 27.95. I have enough unique content to warrant the price raise. What do y'all think about pricing structures and do you think that raising it to 27.95 will affect sales?
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Old 11-27-2005, 12:35 PM   #2
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Will you be raising the price of current recurring members or just new joins?
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Old 11-27-2005, 12:35 PM   #3
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Quote:
Originally Posted by Nismo
Will you be raising the price of current recurring members or just new joins?
good question
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Old 11-27-2005, 12:38 PM   #4
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Quote:
Originally Posted by Nismo
Will you be raising the price of current recurring members or just new joins?
new joins of course...I still have people recurring back when I charged 19.95
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Old 11-27-2005, 12:41 PM   #5
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I've tried all pricing levels from 19.95 to 39.95. For membership to just one site I've found that 29.95 out converts them all.
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Old 11-27-2005, 12:51 PM   #6
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Originally Posted by DonovanPhillips
I've tried all pricing levels from 19.95 to 39.95. For membership to just one site I've found that 29.95 out converts them all.
Well we'll see because I just changed it to 29.95. Nothing wrong with more money.
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Old 11-27-2005, 12:54 PM   #7
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Quote:
Originally Posted by DonovanPhillips
I've tried all pricing levels from 19.95 to 39.95. For membership to just one site I've found that 29.95 out converts them all.
I agree ... i think $19.95 comes off as cheap = bad quality ... $24.95 is ok but if you go to $27.95 ..it looks like your just milking a $24.95 quality site ... $29.95 is higher on the scale but give the impression that it's exclusive and high quality content .... you just have to live up to that to keep the re-bills ..
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Old 11-27-2005, 01:09 PM   #8
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This is one of those unagreeable subjects.

For this reason we have custom coded our own solution (among many) allowing our affiliates to choose what price points THEY want to promote. All with one click and no changing links.

Make everyone happy.

Happy affiliates = $

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Old 11-27-2005, 01:12 PM   #9
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Quote:
Originally Posted by BV
This is one of those unagreeable subjects.

For this reason we have custom coded our own solution (among many) allowing our affiliates to choose what price points THEY want to promote. All with one click and no changing links.

Make everyone happy.

Happy affiliates = $
So which price of a monthly membership seems to convert the most? (excluding trails)
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Old 11-27-2005, 01:32 PM   #10
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Originally Posted by nudecanada
So which price of a monthly membership seems to convert the most? (excluding trails)

Based on my experience cheaper prices have higher conversion ratios, that does not mean you make more money though.

For a no trial recurring membership I do not want to go to high, anything over 23.95 lowers conversions too much and hurts my gross revenue.

As far as trial tours same rule applies, cheaper the trial higher the conversion. I feel that a higher price trial weeds out the cheapo "only interested in trial" members that cancel before even entering the members area. If I do run a trial, I prefer the 7.95 mark. Make a little money even if they do cancel and does not lower conversions that much.

non recurring membership you can go higher and make awesome conversions and make good money

Our default settings are 7.95 trial/ 23.95 recurring. I have concluded that this works best for us.

My second choice would be 23.95 recurring / no trial.
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Old 11-27-2005, 01:34 PM   #11
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Originally Posted by MikeVega
I agree ... i think $19.95 comes off as cheap = bad quality
One of the highest quality sites on the net charges $18.95, and the owner seems to be doing alright
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Old 11-27-2005, 06:39 PM   #12
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I can't believe it...I raised the price to 29.95 and they're still buying....I love porn.
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Old 11-27-2005, 07:10 PM   #13
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Quote:
Originally Posted by fuzebox
One of the highest quality sites on the net charges $18.95, and the owner seems to be doing alright

I'm not saying it is bad quality ... I'm just saying that surfers seem to see it that way ....
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