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Old 09-26-2005, 06:30 PM   #1
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How Much Do You Think YOUR Business Is Worth?

I was having a chat with a good buyer of mine today and he was considering selling his business and was curious what his might be worth. I speculated and said his business was probably worth 6-18 months worth of net revenue.

Just like all business owners they feel their businesses are worth a bit more than what the market thinks, but that is natural as it's their baby.

If a buyer was willing to give you 6-18 months worth of net revenue for your sites/business would you be willing to sell? Is there a magic number you have in your head that you will not sell for anything less? Also would you agree to a non-compete if the buyer met your price and had it in the contract?

Just an F.Y.I. my magic number is 1 billion dollars ;)



DH
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Old 09-26-2005, 06:31 PM   #2
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three fitty...you buying?
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Old 09-26-2005, 06:31 PM   #3
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Not as much as yours fucker. Share the traffic man... LOL
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Old 09-26-2005, 06:32 PM   #4
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I would personally never sell and sign a non-compete. But that's just me...
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Old 09-26-2005, 06:34 PM   #5
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Originally Posted by iceicebaby
Not as much as yours fucker. Share the traffic man... LOL
Rene you know I'm a whore and don't share well LOL!

DH
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Old 09-26-2005, 06:35 PM   #6
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Originally Posted by LiveDose
I would personally never sell and sign a non-compete. But that's just me...
Even if the numbers were right?

DH
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Old 09-26-2005, 06:35 PM   #7
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Hmmmm....

Considered selling myn, then I got rich !
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Old 09-26-2005, 06:35 PM   #8
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totally depends on the nature of the business.
Personal experience is that tech companies (i.e. companies that have a technology product, high profit margins, barriers to entry, and a sustainable business model) are going for 5-6x revenue.

I don't know how adult sites are priced at all, since I haven't sold mine.
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Old 09-26-2005, 06:36 PM   #9
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there is always a magic number. I do know what it will make for the next 5 years unless paycom and ccbill go under LOL

I'm in no hurry to sell.. love the biz and the people in it.

how much is enough money thats is the question
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Old 09-26-2005, 06:36 PM   #10
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Rene you know I'm a whore and don't share well LOL!

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Old 09-26-2005, 06:38 PM   #11
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Originally Posted by gornyhuy
totally depends on the nature of the business.
Personal experience is that tech companies (i.e. companies that have a technology product, high profit margins, barriers to entry, and a sustainable business model) are going for 5-6x revenue.

I don't know how adult sites are priced at all, since I haven't sold mine.
See the thing that drives me crazy is the fact that I could have purchased several businesses 2 years ago and they would have been well paid off by now. But at the time I thought this industry might not have the "legs" it has now... Well as they say hindsight is everything.

DH
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Old 09-26-2005, 06:40 PM   #12
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Goodwill + 6 month revenues + expansion potential %
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Old 09-26-2005, 06:41 PM   #13
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Right now it wouldn't be possible to sell under the $ invested in it ... so wouldn't be a good move IMO . Not finished to develop ;)
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Old 09-26-2005, 06:42 PM   #14
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My business can maintain its size without me for a long time, mostly automated scripts and some minor reporting on a monthly basis. Because of that, I'd want at least 3 years worth of income.
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Old 09-26-2005, 06:42 PM   #15
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$200,000 - $400,000 would be the minimum range and might require a job contract or consulting contract.
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Old 09-26-2005, 06:43 PM   #16
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DH maybe you want to buy a traffic generation business?
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Old 09-26-2005, 06:45 PM   #17
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I personally wouldn't sell my sites. And they're what I view as 'my business'.
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Old 09-26-2005, 06:45 PM   #18
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Quote:
Originally Posted by WiredGuy
My business can maintain its size without me for a long time, mostly automated scripts and some minor reporting on a monthly basis. Because of that, I'd want at least 3 years worth of income.
WG
I am going to send the paperwork over tomorrow, my offer will include free mojitos for life, free lapdances at the Doll House in Waterloo and an open tab at the Mongolian Grill by the university.

I expect your prompt response tomorrow morning...

Regards,
DH
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Old 09-26-2005, 06:46 PM   #19
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Originally Posted by detoxed
$200,000 - $400,000 would be the minimum range and might require a job contract or consulting contract.
How many months net revenue are we talking about here?

DH
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Old 09-26-2005, 06:47 PM   #20
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DH maybe you want to buy a traffic generation business?
I'm always in the market for more traffic, hit me up

DH
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Old 09-26-2005, 06:48 PM   #21
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I am going to send the paperwork over tomorrow, my offer will include free mojitos for life, free lapdances at the Doll House in Waterloo and an open tab at the Mongolian Grill by the university.

I expect your prompt response tomorrow morning...

Regards,
DH

I'll do all that and throw in a few Blondes

Last edited by RogerV; 09-26-2005 at 06:49 PM..
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Old 09-26-2005, 06:49 PM   #22
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How many months net revenue are we talking about here?

DH
Erh not in public but we can talk in email if you'd like [email protected]
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Old 09-26-2005, 06:49 PM   #23
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I have bought websites for 3-6 months income but they have all been smaller deals. a few k. I am always amazed when a big TGP sells. They seem to do it quietly. Why would you ever sell something quietly?
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Old 09-26-2005, 06:50 PM   #24
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I'll do all that and throw in a few Blondes
You can't suck cock like I can Roger LMAO!

DH
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Old 09-26-2005, 06:52 PM   #25
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I have bought websites for 3-6 months income but they have all been smaller deals. a few k. I am always amazed when a big TGP sells. They seem to do it quietly. Why would you ever sell something quietly?
And you know what's funny is the fact that alot of these bigger sites go for ALOT less than you would imagine! Alot of these guys that have been in the biz from the beginning are just so burnt out of updating their sites they just finally say fuck it and sell it off for alot less than they could have got on the open market.

DH
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Old 09-26-2005, 06:55 PM   #26
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Old 09-26-2005, 06:56 PM   #27
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And you know what's funny is the fact that alot of these bigger sites go for ALOT less than you would imagine! Alot of these guys that have been in the biz from the beginning are just so burnt out of updating their sites they just finally say fuck it and sell it off for alot less than they could have got on the open market.

DH
That is what I have thought. It is crazy. Would you sell your car by telling 3 people and wait for the highest offer?
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Old 09-26-2005, 07:02 PM   #28
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I have about 50,000 unique visitors a day (all search engine traffic) and net over $50,000 mth.
My traffic has been constant for 2 years.
I'd sell for 12 months net revenue.
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Old 09-26-2005, 07:07 PM   #29
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I have about 50,000 unique visitors a day (all search engine traffic) and net over $50,000 mth.
My traffic has been constant for 2 years.
I'd sell for 12 months net revenue.
See just from my limited amount of SE experience I would say your business is worth considerably less than that... The reason why I say this is because once google does a dance you have the chance of losing all that traffic and starting from scratch again. I'm sure you can update your sites when google does the dance and get back on top, but could I? The person that bought your business would have to be a serious SEO guru not a piker like me ;)

I don't mean to be a dick in the slightest but I am just pointing out crystal clear facts that would make it difficult for a person in my shoes to buy a business like yours.

DH
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Old 09-26-2005, 07:09 PM   #30
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$1.56 and my entire empire is yours. Cash only.
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Old 09-26-2005, 07:09 PM   #31
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$1.56 and my entire empire is yours. Cash only.
You're a hard negotiator, I like your style

DH
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Old 09-26-2005, 07:13 PM   #32
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See just from my limited amount of SE experience I would say your business is worth considerably less than that...
Ahem... ;-)

Search engine traffic is more stable than people give it credit. Especially for those who know what they're doing.
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Old 09-26-2005, 07:16 PM   #33
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Ahem... ;-)

Search engine traffic is more stable than people give it credit. Especially for those who know what they're doing.
I'm sure it is... Please don't take my comments as condescending in the slightest. I'm just looking from the outside in

DH
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Old 09-26-2005, 07:18 PM   #34
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Another alternative would be a leveraged buyout--pay the seller x months' proceeds from his business + upfront cash. However, its feasibility depends on whether the upside potential has been tapped out and the reasons behind the seller's intention to sell. This would make sense if he's moving from one market to another etc etc.
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Old 09-26-2005, 07:21 PM   #35
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I got a nice little thing going that makes 4-6k a month plus future compounding rebills. Consistent for 8 months, every month. I work MAYBE 1 hour a day at best, for the last 7-8 months. Whats it worth? All revenue is from AFF.
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Old 09-26-2005, 07:29 PM   #36
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I'll do all that and throw in a few Blondes
I'm leaning towards Roger's offer
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Old 09-26-2005, 07:34 PM   #37
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I have about 50,000 unique visitors a day (all search engine traffic) and net over $50,000 mth.
My traffic has been constant for 2 years.
I'd sell for 12 months net revenue.
Hmmm, I'd consider that offer. We talking entirely white hat operations and how many link trades do you have within your network. Hit me up on ICQ when you get a chance Alan.
WG
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Old 09-26-2005, 07:45 PM   #38
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Hmmm, I'd consider that offer. We talking entirely white hat operations and how many link trades do you have within your network. Hit me up on ICQ when you get a chance Alan.
WG
See aren't you glad I posted this thread now, I probably made you and Alan a bunch of money

DH
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Old 09-26-2005, 07:45 PM   #39
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not near as much as it used to be this biz isn't near as profitable as it was 5 years ago.
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Old 09-26-2005, 07:49 PM   #40
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See aren't you glad I posted this thread now, I probably made you and Alan a bunch of money

DH
Or you just made me spend a shit load of money, and to think I was gonna buy a house, lol.
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Old 09-26-2005, 07:57 PM   #41
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there is always a magic number. I do know what it will make for the next 5 years unless paycom and ccbill go under
and that always seems to be the "problem" that i see - not that there's anyone out there who would be interested in buying me out, but if offers in general are in the six month (or even one year) arena - why would that be worth it, when I know that with proper care, the business can continue to generate that sort of money year after year after year?
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Old 09-26-2005, 08:02 PM   #42
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My site does a grand + a month. I'd sell it for $15,000 only because I know someone with a network established would probably double that the first year.
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Old 09-26-2005, 08:06 PM   #43
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dh stop buying businesses and leave some for me!
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Old 09-26-2005, 08:13 PM   #44
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My site does a grand + a month. I'd sell it for $15,000 only because I know someone with a network established would probably double that the first year.
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Old 09-26-2005, 08:15 PM   #45
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Old 09-26-2005, 08:17 PM   #46
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nope, i won't sell until i consolidate with Flint
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Old 09-26-2005, 08:18 PM   #47
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I don't know if I would ever sell off everything. There are some sites I can think of getting out of when I reach 40 or something all depending. But even then, I do not think I would sell off exclusive rights.

Just like many who have gotten out of the biz only to come back, I'd hate to have to start over from scratch. I'd probably sell the site(s) and material to date, but license off video, and some of the other content.

I don't know. Have a decade to worry about it. But from other's tales, I'd always leave myself a backdoor incase my whatever plan did not work out. Or find a way to build in a residual. Who knows. This industry has changed a lot in the past year, not to mention since I've been around. The biz and internet's changed a lot, and who knows what a decade from now will bring.

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Old 09-26-2005, 09:25 PM   #48
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Little Does DH Know but i have Secretly Been Buying a percentage of his company monthly by the year 2010 i will Have all of GTS!!
HAHAHA
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Old 09-26-2005, 09:30 PM   #49
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What the fuck are you laughing at?

The site makes $12k-$15,000 per year, untouched just sitting there with some affiliates. If someone bought it, stuck it into their network, they would make double that easily. It already has 7,500 pictures in it and an automated content system.

Jackass
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Old 09-26-2005, 09:32 PM   #50
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I rather run my business into the ground than sell it for 6 months income. LOL

I mean, even if I stopped all the work, it would keep generating money. Less and less each month, but more than 6 months worth.

I wonder if Bill Gates would sell Microsoft for 6 months revenue.
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