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Originally Posted by gornyhuy
totally depends on the nature of the business.
Personal experience is that tech companies (i.e. companies that have a technology product, high profit margins, barriers to entry, and a sustainable business model) are going for 5-6x revenue.
I don't know how adult sites are priced at all, since I haven't sold mine.
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See the thing that drives me crazy is the fact that I could have purchased several businesses 2 years ago and they would have been well paid off by now. But at the time I thought this industry might not have the "legs" it has now... Well as they say hindsight is everything.
DH