Can someone explain this? (adwords) - GoFuckYourself.com

Dirty F · 04-12-2005, 11:27 PM

So i create a campaign with a budget of 130 bucks a day.
The estimate was about 2200 clicks a day, depending on your ad ofcourse.

So now over 24 hours since my campaign went live i got 18 clicks and 1000 pageviews.

Wtf?

How can they even come up with a number like 2200 hits if they cant even give me that much pageviews in 24 hours?

xNetworx · 04-12-2005, 11:28 PM

be patient... takes some time

LionDollars · 04-12-2005, 11:31 PM

Adwords BLOWS! Google doesn;t have anywhere near as much traffic as they say, or as you would imagine.

L$

Dirty F · 04-12-2005, 11:31 PM

Quote:

Originally Posted by pimpporn

be patient... takes some time

Is it gonna get better? Like way better?

Steen2 · 04-12-2005, 11:40 PM

I look at some KWs that are heavily searched with daily budget of a good amount and they get no clicks.

I don't understand Adwords.
I love Yahoo

xNetworx · 04-12-2005, 11:49 PM

Quote:

Originally Posted by Franck

Is it gonna get better? Like way better?

Unless your keywords are totally obscure, they will begin ramping up traffic over the next few days.

Dirty F · 04-12-2005, 11:51 PM

Quote:

Originally Posted by pimpporn

Unless your keywords are totally obscure, they will begin ramping up traffic over the next few days.

No, theyre not.

Ok, i'll wait and hope it will get better, way better

mrgica · 04-12-2005, 11:54 PM

hey butt-man your friend here :-)

the stats you get are wrong, completely wrong.
If you where using add words long enough you would know that...

or maybe you should do a google search before asking such a stupid question ;-)

2HousePlague · 04-12-2005, 11:57 PM

Quote:

Originally Posted by Franck

... the estimate was about 2200 clicks a day...

Whose estimate?

Exactly.

If they exaggerate projected clicks, two things happen: you budget more money and/or you drop your per-click bid to keep within a daily budget.

Let's assume a small (naive and inexperienced) advertiser does both these things. The first thing he notices is the tiny number of clicks (under-projected page views notwithstanding). So what's he gonna do but up his bid, never thinking that a CTR of 1.8% probably has more to do with his creatives and relevancy than with position. But Google doesn't give a shit about CTR -- unless you drop so low that you stop providing them with revenue, and displace somebody else's revenue-generating ad.

I have seen this phenomenon hundreds of times. Adwords inflates traffic projections because it makes advertisers throw MORE money at high-CTR/high-pageview terms, which distracts them from optimizing for ROI.

j-

Dirty F · 04-13-2005, 12:01 AM

Quote:

Originally Posted by 2HousePlague

Whose estimate?

Exactly.

If they exaggerate projected clicks, two things happen: you budget more money and/or you drop your per-click bid to keep within a daily budget.

Let's assume a small (naive and inexperienced) advertiser does both these things. The first thing he notices is the tiny number of clicks (under-projected page views notwithstanding). So what's he gonna do but up his bid, never thinking that a CTR of 1.8% probably has more to do with his creatives and relevancy than with position. But Google doesn't give a shit about CTR -- unless you drop so low that you stop providing them with revenue, and displace somebody else's revenue-generating ad.

I have seen this phenomenon hundreds of times. Adwords inflates traffic projections because it makes advertisers throw MORE money at high-CTR/high-pageview terms, which distracts them from optimizing for ROI.

j-

Oh i understand that 2200 is a very rough estimate but the difference between 18 clicks and 2200 is quite big you know haha...like a little bit too much off. Anyway, i'll wait and see.

mrgica · 04-13-2005, 12:06 AM

Quote:

Originally Posted by Franck

Oh i understand that 2200 is a very rough estimate but the difference between 18 clicks and 2200 is quite big you know haha...like a little bit too much off. Anyway, i'll wait and see.

trust me if you got 18 clicks you will never see more then 30 with the PPC you are right now..

04-12-2005, 11:27 PM	#1
Dirty F Too lazy to set a custom title Industry Role: Join Date: Jul 2001 Posts: 59,204	Can someone explain this? (adwords) So i create a campaign with a budget of 130 bucks a day. The estimate was about 2200 clicks a day, depending on your ad ofcourse. So now over 24 hours since my campaign went live i got 18 clicks and 1000 pageviews. Wtf? How can they even come up with a number like 2200 hits if they cant even give me that much pageviews in 24 hours?

04-12-2005, 11:31 PM	#3
LionDollars Confirmed User Join Date: Nov 2004 Location: www.LionDollars.com Posts: 407	Adwords BLOWS! Google doesn;t have anywhere near as much traffic as they say, or as you would imagine. L$ __________________ We Now Have 4 Sex Dating sites. Not promoting Sex Dating? You are not earning! http://www.LionDollars.com 16,000 Free Hosted Galleries JUST LAUNCHED.

04-12-2005, 11:40 PM	#5
Steen2 Confirmed User Join Date: Feb 2004 Location: Vancouver, Canada Posts: 7,662	I look at some KWs that are heavily searched with daily budget of a good amount and they get no clicks. I don't understand Adwords. I love Yahoo __________________ ICQ: 2262.73945

04-12-2005, 11:54 PM	#8
mrgica Confirmed User Industry Role: Join Date: Jan 2004 Posts: 2,169	hey butt-man your friend here :-) the stats you get are wrong, completely wrong. If you where using add words long enough you would know that... or maybe you should do a google search before asking such a stupid question ;-) __________________ Fuck it dude, lets go bowling

04-12-2005, 11:28 PM	#2
xNetworx So Fucking What Industry Role: Join Date: Jan 2004 Location: Whore Island Posts: 14,445	be patient... takes some time