Question re AFF Chargeback rate - GoFuckYourself.com

$5 submissions · 03-19-2005, 01:00 PM

I recently started sending traffic to AFF and am VERY impressed so far. I plan to run 'taste tests' of the many major dating sites.

My question with AFF, since I am running a Geo-IP campaign, would it have any impact on chargebacks? How high is the chargeback %, if any?

darnoth · 03-19-2005, 01:07 PM

I've been sending for a couple months doing mostly geo targeted stuff. My current chargeback rate is 2.2%, though that includes "member adjustments", meaning someone paid for 6 months, but then called up and said switch me to month to month.

2HousePlague · 03-19-2005, 05:12 PM

Quote:

Originally Posted by $5 submissions

...My question with AFF, since I am running a Geo-IP campaign, would it have any impact on chargebacks? How high is the chargeback %, if any?

Generally speaking, geo-marketing has a positive effect on CB's.

The essential benefit of geo-marketing in online ads -- creating the impression in the prospective customer that your product has both a greater relevance to them and an "awareness" of their geographic location -- DOES transfer to CB rates.

Increasing the emotional resonance of a purchase increases the "confidence" level of that purchase.

Increasing purchase confidence reduces CBs.

It's as simple as that.

Ultimately, however, your CB rate will be more closely linked to your traffic quality and promotional methods.

These are very abstract concepts, I realize.

Rather than send you off with a generic answer, I'd rather consider the specifics of your traffic and methods, then give you SPECIFIC recommendations.

Hit me up on Monday.

ICQ: 222141571

j-

$5 submissions · 03-19-2005, 05:14 PM

Quote:

Originally Posted by 2HousePlague

Generally speaking, geo-marketing has a positive effect on CB's.

The essential benefit of geo-marketing in online ads -- creating the impression in the prospective customer that your product has both a greater relevance to them and an "awareness" of their geographic location -- DOES transfer to CB rates.

Increasing the emotional resonance of a purchase increases the "confidence" level of that purchase.

Increasing purchase confidence reduces CBs.

It's as simple as that.

Ultimately, however, your CB rate will be more closely linked to your traffic quality and promotional methods.

These are very abstract concepts, I realize.

Rather than send you off with a generic answer, I'd rather consider the specifics of your traffic and methods, then give you SPECIFIC recommendations.

Hit me up on Monday.

ICQ: 222141571

j-

Jack, thanks for the response. I think I have enough info here. AFF Results are extremely promising thus far. AFF ROCKS!

2HousePlague · 03-19-2005, 05:22 PM

Quote:

Originally Posted by $5 submissions

Jack, thanks for the response. I think I have enough info here. AFF Results are extremely promising thus far. AFF ROCKS!

Thank you!

But I'm not worthy -- LOL

j-

Damian_Maxcash · 03-19-2005, 05:51 PM

Less than 1% on number of sales and less than 0.25% on cash volume - Thats refunds/chargebacks/adjustments

I get a good % of high value sales - $150 signs and have never had one refund/chargeback/adjustment on them

03-19-2005, 01:00 PM	#1
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	Question re AFF Chargeback rate I recently started sending traffic to AFF and am VERY impressed so far. I plan to run 'taste tests' of the many major dating sites. My question with AFF, since I am running a Geo-IP campaign, would it have any impact on chargebacks? How high is the chargeback %, if any? __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants

03-19-2005, 01:07 PM	#2
darnoth Confirmed User Join Date: Jan 2005 Posts: 105	I've been sending for a couple months doing mostly geo targeted stuff. My current chargeback rate is 2.2%, though that includes "member adjustments", meaning someone paid for 6 months, but then called up and said switch me to month to month.

03-19-2005, 05:51 PM	#6
Damian_Maxcash So Fucking Banned Join Date: Oct 2002 Location: MaxCash.com Posts: 12,745	Less than 1% on number of sales and less than 0.25% on cash volume - Thats refunds/chargebacks/adjustments I get a good % of high value sales - $150 signs and have never had one refund/chargeback/adjustment on them