Originally Posted by 2HousePlague

Generally speaking, geo-marketing has a positive effect on CB's.

The essential benefit of geo-marketing in online ads -- creating the impression in the prospective customer that your product has both a greater relevance to them and an "awareness" of their geographic location -- DOES transfer to CB rates.

Increasing the emotional resonance of a purchase increases the "confidence" level of that purchase.

Increasing purchase confidence reduces CBs.

It's as simple as that.


Ultimately, however, your CB rate will be more closely linked to your traffic quality and promotional methods.

These are very abstract concepts, I realize.

Rather than send you off with a generic answer, I'd rather consider the specifics of your traffic and methods, then give you SPECIFIC recommendations.

Hit me up on Monday.

ICQ: 222141571


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