Question re AFF Chargeback rate
 

I recently started sending traffic to AFF and am VERY impressed so far. I plan to run 'taste tests' of the many major dating sites.

My question with AFF, since I am running a Geo-IP campaign, would it have any impact on chargebacks? How high is the chargeback %, if any?

I've been sending for a couple months doing mostly geo targeted stuff. My current chargeback rate is 2.2%, though that includes "member adjustments", meaning someone paid for 6 months, but then called up and said switch me to month to month.

Generally speaking, geo-marketing has a positive effect on CB's.

The essential benefit of geo-marketing in online ads -- creating the impression in the prospective customer that your product has both a greater relevance to them and an "awareness" of their geographic location -- DOES transfer to CB rates.

Increasing the emotional resonance of a purchase increases the "confidence" level of that purchase.

Increasing purchase confidence reduces CBs.

It's as simple as that.


Ultimately, however, your CB rate will be more closely linked to your traffic quality and promotional methods.

These are very abstract concepts, I realize.

Rather than send you off with a generic answer, I'd rather consider the specifics of your traffic and methods, then give you SPECIFIC recommendations.

Hit me up on Monday.

ICQ: 222141571


j-

Jack, thanks for the response. I think I have enough info here. AFF Results are extremely promising thus far. AFF ROCKS!

Thank you!

http://hippiesr4bbqing.blogspot.com/wayne2.jpg

But I'm not worthy -- LOL


j-

Less than 1% on number of sales and less than 0.25% on cash volume - Thats refunds/chargebacks/adjustments

I get a good % of high value sales - $150 signs and have never had one refund/chargeback/adjustment on them