Sales Increase by Eliminating 3rd party billing systems? - GoFuckYourself.com

wimpy · 03-06-2005, 10:58 AM

When a site hosts its own SSL server (ie, you host the credit card form on your domain,
https://secure.yourdomain.com) I expect an increase in conversion rate because of the improved usability. Surfer never leaves your site, you control signup and surfer flow. Bingo, higher conversions.

How much more? 10%? 20%?

Verisign says there's a 32% increase in conversion when you host the signup form.

Doc Herbal · 03-06-2005, 10:59 AM

Agreed, the only difficulty is getting a merchant account for high-risk. I know a few people who provide them, so leave your details in the thread if interested.

- DH

wimpy · 03-06-2005, 09:22 PM

I am looking for a merchant account for Adult Personals sites that is Viasnet/Vital compliant. If you know any I'm interested.

slapass · 03-06-2005, 09:28 PM

I often thought this too. once they see that new url they wonder what is up.

JakeR · 03-06-2005, 09:28 PM

32% seems high.
And not everyone is ready to manage their own merchant account.

$5 submissions · 03-06-2005, 09:28 PM

Quote:

Originally Posted by wimpy

I am looking for a merchant account for Adult Personals sites that is Viasnet/Vital compliant. If you know any I'm interested.

Pls explain VIASNET/VITAL compliant... do you mean "Visanet"?

venus · 03-06-2005, 09:29 PM

netbilling can get you a merchant account ( www.netbilling.com )
very good people, getting adult merchant accounts is what they do.

Quote:

Originally Posted by wimpy

I am looking for a merchant account for Adult Personals sites that is Viasnet/Vital compliant. If you know any I'm interested.

venus · 03-06-2005, 09:30 PM

Use a company like netbilling and there is nothing to manage.

Quote:

Originally Posted by JakeR

not everyone is ready to manage their own merchant account.

AaronM · 03-06-2005, 09:30 PM

Thanks for the reminder....I should check my stats.

Zprogramz · 03-06-2005, 09:41 PM

Quote:

Originally Posted by JakeR

32% seems high.
And not everyone is ready to manage their own merchant account.

What is to manage besides doing you own affiliate payouts and cancelling people who charge back? We switched from 3rd party to having our own merchant accounts awhile ago and we saw about a 20-30% increase in sales conversions. We love it.

Z

venus · 03-06-2005, 10:40 PM

and if you use quickbooks or quicken then writing your affiliate checks are not even an issue.

Quote:

Originally Posted by Zprogramz

What is to manage besides doing you own affiliate payouts and cancelling people who charge back?
Z

2HousePlague · 03-06-2005, 10:53 PM

Quote:

Originally Posted by wimpy

When a site hosts its own SSL server... you control signup and surfer flow. Bingo, higher conversions.

How much more? 10%? 20%?

Verisign says there's a 32% increase in conversion when you host the signup form.

Yes, there are advantages.

But it's not quite so simple as "control signup and surfer flow".

When you have a direct relationship with the merchant bank, you're not only cutting out the middle-man transaction fees, but you can also control the types of transactions that you offer for different markets. For example, if you discover that 1-year memberships have a 50% chargeback rate in Egypt, then you can decide you don't sell 1-year memberships in Egypt.

On the positive side, you can significantly improve profitability and lower CB rates.

On the negative side, you're alone facing the possible consequences of having miscalculated on your price/market models, and can find your company SOL.

j-

hydro · 03-07-2005, 02:38 AM

yea sales do increase for sure, by how much im not sure. But the good thing is that you have so much more control over things that 3rd party systems like ccbill just can't do. Not to mention your processing fees can be cut in half or more.

TORTOISE · 03-07-2005, 04:05 AM

The good thing l find with our own merchant account is that we get to accept or decline most of the transactions and dont have to carry the burden of balancing a percentage of good and bad like 3rd party processors.....it makes a huge difference to our sales.

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vicki · 03-07-2005, 06:36 AM

Although the profit margin grows considerably, its not necessarily true that you are left to the wolves on fraud control .. that is dependant upon which payment gateway you use.

For example, our gateway has full fraud capabilities build right in with a negative database thats been compiling during more than 7 years of processing on the net. Clients get the benefit of that along with cvv2, avs, etc.

Having good fraud control is the number one tool for merchants when it comes to keeping charge backs down and maintaining good merchant account status.

wimpy, as for keeping the form on your server .. there is a fine line here, Visa has some very strict guidelines/regulations on whom they allow to collect cc information. The premise of this makes perfect sense when you think about it ...
do you want YOUR cc information to be available to any webmaster that knows how to create a form? What about the employees of that site? You can see where I'm going with this i'm sure.

In order to help combat identity theft and fraudulent charges the big associations have set regulations so that only compliant gateways have authorization to collect the sensitive data.

Hope that clears a few things up?

vicki · 03-07-2005, 06:41 AM

Quote:

Originally Posted by wimpy

I am looking for a merchant account for Adult Personals sites that is Viasnet/Vital compliant. If you know any I'm interested.

hit me up .. I can probably help with that

seer · 03-07-2005, 07:30 AM

Yes that is possible,but not because of the ssl alone

Hit me up for any additional questions

wimpy · 03-07-2005, 06:07 PM

Quote:

Originally Posted by $5 submissions

Pls explain VIASNET/VITAL compliant... do you mean "Visanet"?

Yeah, sorry. Visanet/Vital.

03-06-2005, 10:58 AM	#1
wimpy Confirmed User Industry Role: Join Date: Jan 2003 Location: Cali Posts: 607	Sales Increase by Eliminating 3rd party billing systems? When a site hosts its own SSL server (ie, you host the credit card form on your domain, https://secure.yourdomain.com) I expect an increase in conversion rate because of the improved usability. Surfer never leaves your site, you control signup and surfer flow. Bingo, higher conversions. How much more? 10%? 20%? Verisign says there's a 32% increase in conversion when you host the signup form.

03-06-2005, 10:59 AM	#2
Doc Herbal Confirmed User Join Date: May 2001 Location: East Coast Posts: 123	Agreed, the only difficulty is getting a merchant account for high-risk. I know a few people who provide them, so leave your details in the thread if interested. - DH __________________ SIG TOO BIG! Maximum 120x60 button and no more than 3 text lines of DEFAULT SIZE and COLOR. Unless your sig is for a GFY top banner sponsor, then you may use a 624x80 instead of a 120x60.

03-06-2005, 09:22 PM	#3
wimpy Confirmed User Industry Role: Join Date: Jan 2003 Location: Cali Posts: 607	I am looking for a merchant account for Adult Personals sites that is Viasnet/Vital compliant. If you know any I'm interested. __________________ Fyodor Dostoyevsky wrote: "Every man has reminiscences which he would not tell to everyone but only his friends. He has other matters in his mind which he would not reveal even to his friends, but only to himself, and that in secret. But there are other things which a man is afraid to tell even to himself, and every decent man has a number of such things stored away in his mind." icq 8243657

03-06-2005, 09:28 PM	#5
JakeR Confirmed User Join Date: Jun 2001 Location: il and nc Posts: 1,760	32% seems high. And not everyone is ready to manage their own merchant account. __________________ Adult Merchant Accounts & Chargeback Management Solutions Domestic & Offshore icq: 152-058-005

03-07-2005, 06:36 AM	#15
vicki Confirmed User Industry Role: Join Date: Feb 2002 Location: Deep in the heart o' Texas Posts: 1,478	Although the profit margin grows considerably, its not necessarily true that you are left to the wolves on fraud control .. that is dependant upon which payment gateway you use. For example, our gateway has full fraud capabilities build right in with a negative database thats been compiling during more than 7 years of processing on the net. Clients get the benefit of that along with cvv2, avs, etc. Having good fraud control is the number one tool for merchants when it comes to keeping charge backs down and maintaining good merchant account status. wimpy, as for keeping the form on your server .. there is a fine line here, Visa has some very strict guidelines/regulations on whom they allow to collect cc information. The premise of this makes perfect sense when you think about it ... do you want YOUR cc information to be available to any webmaster that knows how to create a form? What about the employees of that site? You can see where I'm going with this i'm sure. In order to help combat identity theft and fraudulent charges the big associations have set regulations so that only compliant gateways have authorization to collect the sensitive data. Hope that clears a few things up? __________________ If at first you do succeed - try to hide your astonishment. HR merchant accounts from 3.45% solid biz since 98 victoriakozub AT gmail.com skype: victoria.kozub \| ICQ: 74296746

03-06-2005, 09:28 PM	#4
slapass Too lazy to set a custom title Join Date: Nov 2002 Location: Earth Posts: 14,622	I often thought this too. once they see that new url they wonder what is up.

03-06-2005, 09:30 PM	#9
AaronM Too lazy to set a custom title Industry Role: Join Date: Oct 2001 Location: ┌∩┐ ◣_◢ ┌∩┐ Posts: 46,909	Thanks for the reminder....I should check my stats.

03-07-2005, 02:38 AM	#13
hydro Confirmed User Join Date: Dec 2003 Location: Dirty 3rd Posts: 4,216	yea sales do increase for sure, by how much im not sure. But the good thing is that you have so much more control over things that 3rd party systems like ccbill just can't do. Not to mention your processing fees can be cut in half or more.

03-07-2005, 04:05 AM	#14
TORTOISE Confirmed User Join Date: Aug 2003 Location: LONDON/MONTREAL Posts: 734	The good thing l find with our own merchant account is that we get to accept or decline most of the transactions and dont have to carry the burden of balancing a percentage of good and bad like 3rd party processors.....it makes a huge difference to our sales. -------------------------------------------------------------------------- Increase your Sales by over 30 percent with the help of www.livexxxsupport.com (FREE Trial available)

03-07-2005, 07:30 AM	#17
seer Confirmed User Join Date: Nov 2002 Location: NYC Posts: 280	Yes that is possible,but not because of the ssl alone Hit me up for any additional questions