GoFuckYourself.com - Adult Webmaster Forum - View Single Post - Sales Increase by Eliminating 3rd party billing systems?

wimpy · 03-06-2005, 10:58 AM

When a site hosts its own SSL server (ie, you host the credit card form on your domain,
https://secure.yourdomain.com) I expect an increase in conversion rate because of the improved usability. Surfer never leaves your site, you control signup and surfer flow. Bingo, higher conversions.

How much more? 10%? 20%?

Verisign says there's a 32% increase in conversion when you host the signup form.

03-06-2005, 10:58 AM
wimpy Confirmed User Industry Role: Join Date: Jan 2003 Location: Cali Posts: 607	Sales Increase by Eliminating 3rd party billing systems? When a site hosts its own SSL server (ie, you host the credit card form on your domain, https://secure.yourdomain.com) I expect an increase in conversion rate because of the improved usability. Surfer never leaves your site, you control signup and surfer flow. Bingo, higher conversions. How much more? 10%? 20%? Verisign says there's a 32% increase in conversion when you host the signup form.