Logo Criticism Please - For My New Company. - GoFuckYourself.com

Rob · 11-13-2004, 02:59 PM

As most of you know, my primary business is printing and design. Well I've decided to embark on a new venture; marketing. I have selected Hooklight Marketing Solutions as my company name. I am still working on getting my website up and running but came up with this logo.

Please give me constructive criticism as I am shooting to be as successful in Marketing as I have been in printing.

Dynamix · 11-13-2004, 03:00 PM

I like it a lot.

Clean up the white stroke outside the light (it's a bit thick towards the top-left base).

Rantan · 11-13-2004, 03:01 PM

seems like there is too much going on with the light effects and the lamp...

Varius · 11-13-2004, 03:02 PM

Quote:

Originally posted by HighOnAcid
As most of you know, my primary business is printing and design. Well I've decided to embark on a new venture; marketing. I have selected Hooklight Marketing Solutions as my company name. I am still working on getting my website up and running but came up with this logo.

Please give me constructive criticism as I am shooting to be as successful in Marketing as I have been in printing.

Looks pretty good, however seems a little bright when I first look at it (where it hurts my eyes a bit)....then again I'm a creature of the night

Pete · 11-13-2004, 03:03 PM

Actually, I think it looks great.

Dynamix · 11-13-2004, 03:04 PM

Quote:

Originally posted by Varius
Looks pretty good, however seems a little bright when I first look at it (where it hurts my eyes a bit)....then again I'm a creature of the night

Good call, perhaps a slightly darker shade of blue.

Juicy D. Links · 11-13-2004, 03:05 PM

abyss_al · 11-13-2004, 03:10 PM

the idea/concept is good, but i don't like the look... the lamp looks like it's floating in the air.. i don't like the stroke... when designing a logo (most important thing) you have to put yourself in the shoes of the person who is looking for that buisness for help...

in this case, you are a marketing company.... define to yourself what marketing is... you are there to help a company grow and sell their product, or whatever it is they need... your logo should be solid, confident, and have a profitable look.

the floating lamp gives the feeling of unstability and not seriousness... make is more corporate and less 'pixar'-ish.... name is good, but there are many ways of expressing 'light'

i hope you're not pissed... you know me.. i'm straight forward and honest... hit me up, i'll help you with it

Rob · 11-13-2004, 03:10 PM

I darkened the blue and reduced the "noise". Is this better?

Nysus · 11-13-2004, 03:11 PM

The light effect on the black text shouldn't turn it red, should simply be lighter. Looks great though otherwise.

Matt

Dynamix · 11-13-2004, 03:12 PM

Quote:

Originally posted by HighOnAcid
I darkened the blue and reduced the "noise". Is this better?

I like this one better. Still some extra white spots on the light.

My own personal preference, but you may want to space the letters out just a bit so there's 1-2px between each. Right now the stroke of the letters run into one another.

Rob · 11-13-2004, 03:13 PM

Quote:

Originally posted by abyss_al
the idea/concept is good, but i don't like the look... the lamp looks like it's floating in the air.. i don't like the stroke... when designing a logo (most important thing) you have to put yourself in the shoes of the person who is looking for that buisness for help...

in this case, you are a marketing company.... define to yourself what marketing is... you are there to help a company grow and sell their product, or whatever it is they need... your logo should be solid, confident, and have a profitable look.

the floating lamp gives the feeling of unstability and not seriousness... make is more corporate and less 'pixar'-ish.... name is good, but there are many ways of expressing 'light'

i hope you're not pissed... you know me.. i'm straight forward and honest... hit me up, i'll help you with it

You know me, Al. I like it straight forward and honest, just like I give my opinions you to.

I love the name...it's catchy and full of possible gimmicks. I can work more on the logo but I actually like this one because it gives the look of "burning the midnight oil" so one of my catch phrase ideas was "Let us burn YOUR midnight oil for you..."

I'll hit you up on Monday for more of your insight.

AdultNex · 11-13-2004, 03:15 PM

Words of harsh criticism:

1.) Personally, the logo doesn't convey a sense of professionalism. Not only is it the overly used "Impact" font, but the general "cartoonish" feel of the logo is a turn-off. Bottom line: Ditch that font and use a more distinguished and unique one.

2.) The base of the lamp doesn't seem to flow well with the text because it's merely connected to "nothing". I think it'd look better if the base were at the bottom, rather than having it hanging from the top.

3.) Ditch the stroke effect-- It doesn't flow well with the "Marketing Solutions" text that doesn't have any effects applied to it.

Edit: Seems like abyss and I have correlating opinions.

Rob · 11-13-2004, 03:20 PM

Here it is on a black background.

abyss_al · 11-13-2004, 03:20 PM

Quote:

Originally posted by HighOnAcid
You know me, Al. I like it straight forward and honest, just like I give my opinions you to.

I love the name...it's catchy and full of possible gimmicks. I can work more on the logo but I actually like this one because it gives the look of "burning the midnight oil" so one of my catch phrase ideas was "Let us burn YOUR midnight oil for you..."

I'll hit you up on Monday for more of your insight.

i see what you're going for... the problem is, when you desing a logo, what you just explained to me should be described within the logo... the person looking at it doesn't necessarily have to see it immediately but should understand it before losing their attention

cool... hit me up monday

abyss_al · 11-13-2004, 03:21 PM

Quote:

Originally posted by AdultNex
Words of harsh criticism:

1.) Personally, the logo doesn't convey a sense of professionalism. Not only is it the overly used "Impact" font, but the general "cartoonish" feel of the logo is a turn-off. Bottom line: Ditch that font and use a more distinguished and unique one.

2.) The base of the lamp doesn't seem to flow well with the text because it's merely connected to "nothing". I think it'd look better if the base were at the bottom, rather than having it hanging from the top.

3.) Ditch the stroke effect-- It doesn't flow well with the "Marketing Solutions" text that doesn't have any effects applied to it.

Edit: Seems like abyss and I have correlating opinions.

Rob · 11-13-2004, 03:28 PM

Dynamix · 11-13-2004, 03:33 PM

Top one of the two new ones looks great.

Rob · 11-13-2004, 04:06 PM

Thanks for all the adice so far everyone. The logo looks a lot better after your suggestions.

I wish more people would comment though.

clickhappy · 11-13-2004, 04:13 PM

Dump the lamp. Nothing should be covering up your company's name.
Youre trying to be cute with the lamp but it looks cheesy and unprofessional. Less is more.

It says Hooklight but the lamp makes me think of Booklight.

NickPapageorgio · 11-13-2004, 04:16 PM

HighonAcid, those are some pretty impressive prices on your website. Do you guys offer a sample package so I can view some of the quality?

Rob · 11-13-2004, 04:17 PM

Quote:

Originally posted by NickPapageorgio
HighonAcid, those are some pretty impressive prices on your website. Do you guys offer a sample package so I can view some of the quality?

Sure thing. Send me an email to rob AT acidflyers DOT com and I'll have someone send you out a sample pack.

erehwon · 11-13-2004, 04:20 PM

I like the top one of the two above, and it evokes some of the PIXAR logo imagery which may or may not be a good thing.

Doctor Dre · 11-13-2004, 04:24 PM

Quote:

Originally posted by HighOnAcid
I darkened the blue and reduced the "noise". Is this better?

add a bit bigger difference under the light it will look better

Doctor Dre · 11-13-2004, 04:24 PM

When you are online send me the logo I'ma work it out

neverlearn · 11-13-2004, 04:35 PM

Quote:

Originally posted by HighOnAcid

[/B]

they all look good but this one is great!

chupachups · 11-13-2004, 04:42 PM

bada bing bada bong:

Rob · 11-13-2004, 05:42 PM

Quote:

Originally posted by Chupachups
bada bing bada bong:

Yeah, I think I'm going to change out the font to something lighter. Those are nice but mine are better.

Jace · 11-13-2004, 05:48 PM

Quote:

Originally posted by Chupachups
bada bing bada bong:

nice photoshop skills there

Jace · 11-13-2004, 05:48 PM

yo highonacid

what will you be marketing?

Mutt · 11-13-2004, 05:50 PM

simpler the better - this one without the lamp is the best. anytime u just take an object and place it next to a text logo it looks cheesey - a really good logo designer can work an object to be an intrinsic part of the logo.

chupachups · 11-13-2004, 05:54 PM

Quote:

Originally posted by JaceXXX

What?

chupachups · 11-13-2004, 05:55 PM

Acid - please dont use the Impact font....

Rob · 11-13-2004, 05:56 PM

Quote:

Originally posted by Chupachups
Acid - please dont use the Impact font....

I'm going to change it out to something a litte more "professional" and non-WWF looking.

Jace · 11-13-2004, 06:03 PM

might want to secure your domain dude

http://www.whois.sc/hooklightmarketing.com

Rob · 11-13-2004, 06:09 PM

Quote:

Originally posted by JaceXXX
might want to secure your domain dude

http://www.whois.sc/hooklightmarketing.com

I had already purchased hooklight.com but didn't think about the marketing one. I just got it...thanks for the heads up.

abyss_al · 11-13-2004, 06:29 PM

few ideas i had:

Rob · 11-13-2004, 10:16 PM

Quote:

Originally posted by abyss_al
few ideas i had:

The last one of the group looks the best.

abyss_al · 11-13-2004, 10:18 PM

Quote:

Originally posted by HighOnAcid
The last one of the group looks the best.

hehe... thnx

KRL · 11-13-2004, 10:18 PM

LOL, I think this is the new method of doing a sublime logo contest.

You post a logo saying "hey what do you guys think?", and then inevitably all the design guru's jump in and start posting away.

abyss_al · 11-13-2004, 10:25 PM

Quote:

Originally posted by KRL
LOL, I think this is the new method of doing a sublime logo contest.

You post a logo saying "hey what do you guys think?", and then inevitably all the design guru's jump in and start posting away.

just helping a friend

KRL · 11-13-2004, 10:26 PM

Quote:

Originally posted by abyss_al

just helping a friend

myro · 11-13-2004, 10:42 PM

Quote:

Originally posted by Chupachups
bada bing bada bong:

This is the design police.

Please uninstall your illegal copy of Photoshop and step away from the computer.

No offense, but that's just awful.

digifan · 11-13-2004, 11:59 PM

Quote:

Originally posted by abyss_al
few ideas i had:

The bottom one looks awesome

abyss_al · 11-14-2004, 01:00 AM

Quote:

Originally posted by myro
This is the design police.

Please uninstall your illegal copy of Photoshop and step away from the computer.

No offense, but that's just awful.

$5 submissions · 11-14-2004, 03:09 AM

Quote:

Originally posted by HighOnAcid

Much better.

chupachups · 11-14-2004, 03:48 AM

Quote:

Originally posted by myro
This is the design police.

Please uninstall your illegal copy of Photoshop and step away from the computer.

No offense, but that's just awful.

For fucks sake you twat, I was merely showing him the fonts - NOT A LOGO!

Rob · 11-14-2004, 07:16 AM

Quote:

Originally posted by $5 submissions
Much better.

Thanks! That's the one I think I'm going to go with.

studio · 11-14-2004, 07:29 AM

My only suggestion, would to make sure the logo will work in most all media. From stationary, to ad specialties... And keep in mind the costs of creating it in all these medias. I like the black one on the bottom of digifan samples... But on the other hand I feel it needs some type of script text in it. Don't forget the ladies, who I bet you will be working a lot with...

Good luck,

11-13-2004, 02:59 PM	#1
Rob I'm a great bowler. Industry Role: Join Date: Nov 2003 Location: Right Outside of Normal. Posts: 13,309	Logo Criticism Please - For My New Company. As most of you know, my primary business is printing and design. Well I've decided to embark on a new venture; marketing. I have selected Hooklight Marketing Solutions as my company name. I am still working on getting my website up and running but came up with this logo. Please give me constructive criticism as I am shooting to be as successful in Marketing as I have been in printing. __________________

11-13-2004, 03:00 PM	#2
Dynamix G F Y not Industry Role: Join Date: Jan 2004 Location: MN Posts: 2,910	I like it a lot. Clean up the white stroke outside the light (it's a bit thick towards the top-left base). __________________ TGPFactory Full TGP Design & Installation Services ICQ 250 142 484 · AIM TGPDynamix · Email: patrick (at) tgpfactory (dot) com See who I am at AdultWhosWho.com!

11-13-2004, 03:01 PM	#3
Rantan Confirmed User Join Date: Aug 2004 Location: Portland ,OR Posts: 714	seems like there is too much going on with the light effects and the lamp... __________________ www.jesusjohnson.com

11-13-2004, 03:03 PM	#5
Pete Confirmed User Join Date: Jan 2001 Location: Mr. Rogers Neighborhood Posts: 6,617	Actually, I think it looks great. __________________ Evoke Electronics

11-13-2004, 03:10 PM	#8
abyss_al LOOKING FOR TRADES Join Date: Oct 2003 Location: Southern California Posts: 15,605	the idea/concept is good, but i don't like the look... the lamp looks like it's floating in the air.. i don't like the stroke... when designing a logo (most important thing) you have to put yourself in the shoes of the person who is looking for that buisness for help... in this case, you are a marketing company.... define to yourself what marketing is... you are there to help a company grow and sell their product, or whatever it is they need... your logo should be solid, confident, and have a profitable look. the floating lamp gives the feeling of unstability and not seriousness... make is more corporate and less 'pixar'-ish.... name is good, but there are many ways of expressing 'light' i hope you're not pissed... you know me.. i'm straight forward and honest... hit me up, i'll help you with it __________________ EMAIL: allen @ vasmediagroup.com \| ICQ: 311329761 \| SKYPE: abyss.al \| AIM: xABYSSxALx

11-13-2004, 03:05 PM	#7
Juicy D. Links So Fucking Banned Industry Role: Join Date: Apr 2001 Location: N.Y. -Long Island -- Posts: 122,992

11-13-2004, 03:11 PM	#10
Nysus Confirmed User Industry Role: Join Date: Aug 2001 Posts: 7,817	The light effect on the black text shouldn't turn it red, should simply be lighter. Looks great though otherwise. Matt __________________ What name is pr0 / Untouched Markets using these days? Untouched Markets - pr0 - Refund My Money Now Someone owes me $2,000 because they didn't do any work that was paid for pointing at pr0 / William / UntouchedMarkets See https://gfy.com/fucking-around-and-business-discussion/948258-untouchedmarkets-pr0-refund-money-post16744521.html and for more detailed see https://gfy.com/fucking-around-and-business-discussion/948645-re-recent-bullshit-drama-explained-detail-pr0-untouched-markets.html

11-13-2004, 03:15 PM	#13
AdultNex Confirmed User Join Date: Feb 2003 Location: Bostonnnn Posts: 8,985	Words of harsh criticism: 1.) Personally, the logo doesn't convey a sense of professionalism. Not only is it the overly used "Impact" font, but the general "cartoonish" feel of the logo is a turn-off. Bottom line: Ditch that font and use a more distinguished and unique one. 2.) The base of the lamp doesn't seem to flow well with the text because it's merely connected to "nothing". I think it'd look better if the base were at the bottom, rather than having it hanging from the top. 3.) Ditch the stroke effect-- It doesn't flow well with the "Marketing Solutions" text that doesn't have any effects applied to it. Edit: Seems like abyss and I have correlating opinions.

11-13-2004, 03:20 PM	#14
Rob I'm a great bowler. Industry Role: Join Date: Nov 2003 Location: Right Outside of Normal. Posts: 13,309	Here it is on a black background. __________________

11-13-2004, 03:28 PM	#17
Rob I'm a great bowler. Industry Role: Join Date: Nov 2003 Location: Right Outside of Normal. Posts: 13,309	__________________

11-13-2004, 03:33 PM	#18
Dynamix G F Y not Industry Role: Join Date: Jan 2004 Location: MN Posts: 2,910	Top one of the two new ones looks great. __________________ TGPFactory Full TGP Design & Installation Services ICQ 250 142 484 · AIM TGPDynamix · Email: patrick (at) tgpfactory (dot) com See who I am at AdultWhosWho.com!

11-13-2004, 04:06 PM	#19
Rob I'm a great bowler. Industry Role: Join Date: Nov 2003 Location: Right Outside of Normal. Posts: 13,309	Thanks for all the adice so far everyone. The logo looks a lot better after your suggestions. I wish more people would comment though. __________________

11-13-2004, 04:13 PM	#20
clickhappy Confirmed User Industry Role: Join Date: Mar 2004 Posts: 4,027	Dump the lamp. Nothing should be covering up your company's name. Youre trying to be cute with the lamp but it looks cheesy and unprofessional. Less is more. It says Hooklight but the lamp makes me think of Booklight.

11-13-2004, 04:16 PM	#21
NickPapageorgio Confirmed User Join Date: Apr 2004 Location: NC Posts: 8,323	HighonAcid, those are some pretty impressive prices on your website. Do you guys offer a sample package so I can view some of the quality? __________________

11-13-2004, 04:20 PM	#23
erehwon Confirmed User Industry Role: Join Date: Nov 2003 Location: A secure undisclosed location... Posts: 3,759	I like the top one of the two above, and it evokes some of the PIXAR logo imagery which may or may not be a good thing. __________________ Money NEVER $leep$...

11-13-2004, 04:42 PM	#27
chupachups Confirmed User Join Date: Dec 2002 Location: Sweden/Spain you sum bitch! Posts: 6,576	bada bing bada bong: __________________

11-13-2004, 05:48 PM	#30
Jace FBOP Class Of 2013 Industry Role: Join Date: Jan 2004 Location: bumfuck, ky Posts: 35,562	yo highonacid what will you be marketing?

11-13-2004, 05:50 PM	#31
Mutt Too lazy to set a custom title Industry Role: Join Date: Sep 2002 Posts: 34,431	simpler the better - this one without the lamp is the best. anytime u just take an object and place it next to a text logo it looks cheesey - a really good logo designer can work an object to be an intrinsic part of the logo. __________________ I moved my sites to Vacares Hosting. I've saved money, my hair is thicker, lost some weight too! Thanks Sly!

11-13-2004, 05:55 PM	#33
chupachups Confirmed User Join Date: Dec 2002 Location: Sweden/Spain you sum bitch! Posts: 6,576	Acid - please dont use the Impact font.... __________________

11-13-2004, 06:03 PM	#35
Jace FBOP Class Of 2013 Industry Role: Join Date: Jan 2004 Location: bumfuck, ky Posts: 35,562	might want to secure your domain dude http://www.whois.sc/hooklightmarketing.com

11-13-2004, 06:29 PM	#37
abyss_al LOOKING FOR TRADES Join Date: Oct 2003 Location: Southern California Posts: 15,605	few ideas i had: __________________ EMAIL: allen @ vasmediagroup.com \| ICQ: 311329761 \| SKYPE: abyss.al \| AIM: xABYSSxALx

11-13-2004, 10:18 PM	#40
KRL Entrepreneur Join Date: Oct 2002 Location: USA Posts: 31,429	LOL, I think this is the new method of doing a sublime logo contest. You post a logo saying "hey what do you guys think?", and then inevitably all the design guru's jump in and start posting away. __________________ If you would like to develop your domains, you can lease inexpensive foreign labor from the leaders in the field at iWebmasters.com TO LOWER YOUR COSTS AND INCREASE YOUR PRODUCTION! * * * * * * * * * * * * Domains Adult News KRL's Newsletter Biz Tips Just Listed Domains

11-14-2004, 07:29 AM	#49
studio Confirmed User Join Date: Feb 2004 Location: Oshkosh, WI ICQ #251860879 Posts: 1,095	My only suggestion, would to make sure the logo will work in most all media. From stationary, to ad specialties... And keep in mind the costs of creating it in all these medias. I like the black one on the bottom of digifan samples... But on the other hand I feel it needs some type of script text in it. Don't forget the ladies, who I bet you will be working a lot with... Good luck, __________________