Mainstream Advertising Online is really fucked up - GoFuckYourself.com

EscortBiz · 10-04-2004, 01:35 PM

really overpriced

AOL banners

10,000,000 impressions

approx 0.5% clickthru (50,000 hits)

$30,000

BradM · 10-04-2004, 01:36 PM

Yep, and your ROI will be so pitiful it will make you want to jump off a bridge.

WiredGuy · 10-04-2004, 01:36 PM

I wonder what percentage of that inventory is actually sold.
WG

AlienQ - BANNED FOR LIFE · 10-04-2004, 01:37 PM

Well worth it, they got traffic profiles to a science.

EscortBiz · 10-04-2004, 01:37 PM

Quote:

Originally posted by WiredGuy
I wonder what percentage of that inventory is actually sold.
WG

they can start running ads within 24 hours

BradM · 10-04-2004, 01:38 PM

Quote:

Originally posted by WiredGuy
I wonder what percentage of that inventory is actually sold.
WG

My guess is around 30-40% is sold and the rest is CPA. But who knows, AOL has a big ad department.

Theo · 10-04-2004, 01:40 PM

aol traffic is the best, but i cant see many programs justifying such cost per click. These are price range for drugs (which i bet not allowed), casino (same case), credit cards, loans, mortgages and since you pay per impression good luck to get such CTR.

WiredGuy · 10-04-2004, 01:41 PM

Is this run of network pricing or specific for certain types of traffic?
WG

EscortBiz · 10-04-2004, 01:42 PM

Quote:

Originally posted by WiredGuy
Is this run of network pricing or specific for certain types of traffic?
WG

run of network

quiet · 10-04-2004, 01:44 PM

wow, that seems very overpriced. damn.

BradM · 10-04-2004, 01:44 PM

You're probably going to pay about $12CPM for targetted areas of the network

Rich · 10-04-2004, 01:46 PM

I'd be all over that deal with casino ads but they don't allow them.

SmutGiant · 10-04-2004, 01:46 PM

Quote:

Originally posted by BradM
You're probably going to pay about $12CPM for targetted areas of the network

Back in the day $25 CPM for run of network ads wasn't uncommon. Damn times have changed.

gornyhuy · 10-04-2004, 01:47 PM

Certain targeted traffic still goes for $40-$55 CPM on some networks.... Insane.

stocktrader23 · 10-04-2004, 01:48 PM

AOL traffic is pure damn gold for adult. No idea about mainstream though.

EscortBiz · 10-04-2004, 01:48 PM

Quote:

Originally posted by Soul_Rebel
aol traffic is the best, but i cant see many programs justifying such cost per click. These are price range for drugs (which i bet not allowed), casino (same case), credit cards, loans, mortgages and since you pay per impression good luck to get such CTR.

ok lets do the numbers

you got 50,000 clicks

say your product or service converts at 1:250

thats 200 sales

Since you paid $30,000 for the traffic you have to make at least 250 dollars profit per sale JUST TO BREAK EVEN

I think ill pass

DavidVH · 10-04-2004, 01:49 PM

fuckkkkkk that

BradM · 10-04-2004, 01:49 PM

Quote:

Originally posted by gornyhuy
Certain targeted traffic still goes for $40-$55 CPM on some networks.... Insane.

Maybe some uber uber targetted niche site. I can't see that happening even these days.

EscortBiz · 10-04-2004, 01:50 PM

ok whats a good place to buy mainstream ads in huge bulk

stocktrader23 · 10-04-2004, 01:50 PM

Quote:

Originally posted by EscortBiz
ok lets do the numbers

you got 50,000 clicks

say your product or service converts at 1:250

thats 200 sales

Since you paid $30,000 for the traffic you have to make at least 250 dollars profit per sale JUST TO BREAK EVEN

I think ill pass

It's been a while but I used to convert 1:10 to 1:15 with aol traffic.

stocktrader23 · 10-04-2004, 01:50 PM

Quote:

Originally posted by EscortBiz
ok whats a good place to buy mainstream ads in huge bulk

Damn, lemme look for this place again. You may know it, I'll check my mile of bookmarks.

EscortBiz · 10-04-2004, 01:51 PM

Quote:

Originally posted by stocktrader23
It's been a while but I used to convert 1:10 to 1:15 with aol traffic.

banner traffic?

ok cool thanks for your help, if you find the bookmark please post

Drake · 10-04-2004, 01:52 PM

Wow... I think I'd pass on that deal

BradM · 10-04-2004, 01:52 PM

Escortbiz: www.bravenet.com

http://www.bravenetmedianetwork.com/

Tell 'em Brad Madiuk sent ya. You'll get a good deal. These guys have a HUGE ad network.

SR · 10-04-2004, 01:54 PM

Hard to make a profit I'd say.
But AOL users are overal not too bright/retarded so you can sell them about anything you want.

Theo · 10-04-2004, 01:55 PM

and you'll do good Escortbiz

Thrawn$ · 10-04-2004, 02:11 PM

that's 0.60 per click and you can get more clicks if your banner is good, plus aol surfers are american sheeps complusive buyers

i dont see where is the problem

EscortBiz · 10-04-2004, 02:34 PM

Quote:

Originally posted by BradM
Escortbiz: www.bravenet.com

http://www.bravenetmedianetwork.com/

Tell 'em Brad Madiuk sent ya. You'll get a good deal. These guys have a HUGE ad network.

thanks

AlienQ - BANNED FOR LIFE · 10-04-2004, 02:37 PM

Quote:

Originally posted by EscortBiz
ok lets do the numbers

you got 50,000 clicks

say your product or service converts at 1:250

thats 200 sales

Since you paid $30,000 for the traffic you have to make at least 250 dollars profit per sale JUST TO BREAK EVEN

I think ill pass

Thats Chump change.
Selling cars, Houses, Mortgages, Finance, Computers, Video Games, Health Insurance etc...

The whole world is not about porn. Porn should know its place in the world. Its a chump change game.

EscortBiz · 10-04-2004, 02:40 PM

Quote:

Originally posted by AlienQ
Thats Chump change.
Selling cars, Houses, Mortgages, Finance, Computers, Video Games, Health Insurance etc...

The whole world is not about porn. Porn should know its place in the world. Its a chump change game.

Wonder why they are not sold out then

Please get real my main business is mainstream, yeah I know some things have decent margins but not everything

KRL · 10-04-2004, 02:40 PM

Mainstream Advertising ROCKS!!!

Especially when you're on the selling end.

The supply of advertisers is endless.

DomBuyer · 10-04-2004, 02:40 PM

Those high rates are the legacy of Bob Pittman. He was the guy who managed to make AOL unbearably profitable on a individual service basis.

I remember how much vendors complained when he launched their CPM at outrageous prices. He knew he had a "captive" market.

A glass eye, but a laser sight, that guy.

EscortBiz · 10-04-2004, 02:43 PM

Quote:

Originally posted by KRL
Mainstream Advertising ROCKS!!!

Especially when you're on the selling end.

The supply of advertisers is endless.

im not on the selling end

GTS Mark · 10-04-2004, 02:43 PM

Jesus am I ever in the wrong side of the advertising biz ;)

DH

AlienQ - BANNED FOR LIFE · 10-04-2004, 02:43 PM

Must be the price breaks.
I am sure the visitors are not all sold out and never will be

AOL can prolly have all the "Slots" they want. Ya can bet they got a system that resolves how many slots they can offer on a monthly weekly basis all generated by algorythm's in click throughs to impressions.

KRL · 10-04-2004, 02:44 PM

Quote:

Originally posted by DomBuyer
Those high rates are the legacy of Bob Pittman. He was the guy who managed to make AOL unbearably profitable on a individual service basis.

I remember how much vendors complained when he launched their CPM at outrageous prices. He knew he had a "captive" market.

A glass eye, but a laser sight, that guy.

When he ran MTV he knocked the rates up to. I used to buy spots for under $1 K, then they went to $2K, then $3k, and up and up.

Those early rates were real moneymakers.

strobi · 10-04-2004, 02:44 PM

You would need alot of preparation to do before you can make this work with adult. But hey, if they sell 1 house because of this the 30K$ is well spend

KRL · 10-04-2004, 02:45 PM

Quote:

Originally posted by EscortBiz
im not on the selling end

You should be.

BRISK · 10-04-2004, 02:51 PM

Not all advertising is about making an immediate sale. Companies buy advertising just to build their brand.

EscortBiz · 10-04-2004, 02:52 PM

Quote:

Originally posted by BRISK
Not all advertising is about making an immediate sale. Companies buy advertising just to build their brand.

not me, I am morein the dollard for dollar business im not Ford or GM

Look I have success in mainstream but sometimes things just dont make sense for my product thats it

BRISK · 10-04-2004, 02:53 PM

Quote:

Originally posted by EscortBiz
not me, I am morein the dollard for dollar business im not Ford or GM

Look I have success in mainstream but sometimes things just dont make sense for my product thats it

True

European Lee · 10-04-2004, 02:54 PM

Spot the people in this thread who dont know the value of BRANDING a product on a well-known, multi-million user platform

Regards,

Lee

EscortBiz · 10-04-2004, 02:57 PM

Quote:

Originally posted by European Lee
Spot the people in this thread who dont know the value of BRANDING a product on a well-known, multi-million user platform

Regards,

Lee

teach me

KRL · 10-04-2004, 03:01 PM

Quote:

Originally posted by European Lee
Spot the people in this thread who dont know the value of BRANDING a product on a well-known, multi-million user platform

Regards,

Lee

Good point Lee.

stocktrader23 · 10-04-2004, 03:03 PM

Quote:

Originally posted by KRL
Good point Lee.

Lee is always spouting "good points" that everyone already knew.

Sly · 10-04-2004, 03:06 PM

That advertising is probably perfect for the likes of GM, Sony, AIG, TV networks, production companies, etc. But for website companies, no it's not.

Strife · 10-04-2004, 03:07 PM

Quote:

Originally posted by EscortBiz
really overpriced

AOL banners

10,000,000 impressions

approx 0.5% clickthru (50,000 hits)

$30,000

well somebody must be buying it or else the prices wouldn't be so insanely high

EscortBiz · 10-04-2004, 03:10 PM

Quote:

Originally posted by Strife
well somebody must be buying it or else the prices wouldn't be so insanely high

same mindset who buys superbowl ads

10-04-2004, 01:35 PM	#1
EscortBiz Fuck Checks, CASH only! Join Date: May 2002 Location: New York City Posts: 19,422	Mainstream Advertising Online is really fucked up really overpriced AOL banners 10,000,000 impressions approx 0.5% clickthru (50,000 hits) $30,000 __________________ Spanking, Medical Fetish, Sleeping, Strap-on Anal Lesbians, Girls Fucking Guys, Handjob site REAL HOT, Shemales, Anal and Ass Licking sites 100% Real EXCLUSIVE with amazing retention, ccbill payouts, lots of content FREE FTP HOSTING Promote the largest and oldest member paid escort site, Converts 10 times better then any dating site, CCBill payouts ICQ# 158802076

10-04-2004, 01:36 PM	#3
WiredGuy Pounding Googlebot Industry Role: Join Date: Aug 2002 Location: Canada Posts: 34,482	I wonder what percentage of that inventory is actually sold. WG __________________ I play with Google.

10-04-2004, 01:37 PM	#4
AlienQ - BANNED FOR LIFE best designer on GFY Join Date: Mar 2003 Location: IALIEN.COM - High Definition Video and Photographic Productions -ICQ 78943384 Posts: 30,307	Well worth it, they got traffic profiles to a science. __________________ NAKED HOSTING FTW!11 I'm On The INSANE PLAN $9.95/mo! \| The Alien Blog Adult News Worth Reading Updated Daily \| Content For Sale! 641 PICS 216 MINUTES OF VIDEO $350.00 \|ICQ: 78943384 \|

10-04-2004, 01:41 PM	#8
WiredGuy Pounding Googlebot Industry Role: Join Date: Aug 2002 Location: Canada Posts: 34,482	Is this run of network pricing or specific for certain types of traffic? WG __________________ I play with Google.

10-04-2004, 01:47 PM	#14
gornyhuy Chafed. Join Date: May 2002 Location: Face Down in Pussy Posts: 18,041	Certain targeted traffic still goes for $40-$55 CPM on some networks.... Insane. __________________ icq:159548293

10-04-2004, 01:36 PM	#2
BradM Confirmed User Join Date: Dec 2003 Location: 1123,6536,5231 Posts: 3,397	Yep, and your ROI will be so pitiful it will make you want to jump off a bridge.

10-04-2004, 01:40 PM	#7
Theo HAL 9000 Industry Role: Join Date: May 2001 Posts: 34,515	aol traffic is the best, but i cant see many programs justifying such cost per click. These are price range for drugs (which i bet not allowed), casino (same case), credit cards, loans, mortgages and since you pay per impression good luck to get such CTR.

10-04-2004, 01:44 PM	#10
quiet we'll miss you our friend. RIP Industry Role: Join Date: Sep 2001 Location: Fernie, BC Posts: 25,115	wow, that seems very overpriced. damn.

10-04-2004, 01:46 PM	#12
Rich So Fucking Banned Join Date: Jan 2003 Posts: 11,486	I'd be all over that deal with casino ads but they don't allow them.

10-04-2004, 01:48 PM	#15
stocktrader23 Let's do some business. Industry Role: Join Date: Jan 2003 Location: The dirty south. Posts: 18,781	AOL traffic is pure damn gold for adult. No idea about mainstream though. __________________ Hands Free Adult - Join Once, Earn For Life "I try to make a habit of bouncing my eyes up to the face of a beautiful woman, and often repeat “not mine” in my head or even verbally. She’s not mine. God has her set aside. She’s not mine. She’s His little girl, and she needs me to fight for her by keeping my eyes where they should be."

10-04-2004, 01:49 PM	#17
DavidVH Confirmed User Join Date: May 2004 Location: Dallas Posts: 300	fuckkkkkk that

10-04-2004, 01:50 PM	#19
EscortBiz Fuck Checks, CASH only! Join Date: May 2002 Location: New York City Posts: 19,422	ok whats a good place to buy mainstream ads in huge bulk __________________ Spanking, Medical Fetish, Sleeping, Strap-on Anal Lesbians, Girls Fucking Guys, Handjob site REAL HOT, Shemales, Anal and Ass Licking sites 100% Real EXCLUSIVE with amazing retention, ccbill payouts, lots of content FREE FTP HOSTING Promote the largest and oldest member paid escort site, Converts 10 times better then any dating site, CCBill payouts ICQ# 158802076

10-04-2004, 01:52 PM	#23
Drake Hello world! Industry Role: Join Date: Mar 2003 Posts: 12,508	Wow... I think I'd pass on that deal

10-04-2004, 01:54 PM	#25
SR Confirmed User Join Date: Jul 2001 Location: The Netherlands Posts: 2,239	Hard to make a profit I'd say. But AOL users are overal not too bright/retarded so you can sell them about anything you want.

10-04-2004, 01:55 PM	#26
Theo HAL 9000 Industry Role: Join Date: May 2001 Posts: 34,515	and you'll do good Escortbiz

10-04-2004, 02:11 PM	#27
Thrawn$ Confirmed User Join Date: Apr 2002 Location: Mtl Posts: 4,596	that's 0.60 per click and you can get more clicks if your banner is good, plus aol surfers are american sheeps complusive buyers i dont see where is the problem __________________ Tracking 202 \| Start Tracking PPC Campaigns Like A Pro

10-04-2004, 02:40 PM	#31
KRL Entrepreneur Join Date: Oct 2002 Location: USA Posts: 31,429	Mainstream Advertising ROCKS!!! Especially when you're on the selling end. The supply of advertisers is endless. __________________ If you would like to develop your domains, you can lease inexpensive foreign labor from the leaders in the field at iWebmasters.com TO LOWER YOUR COSTS AND INCREASE YOUR PRODUCTION! * * * * * * * * * * * * Domains Adult News KRL's Newsletter Biz Tips Just Listed Domains

10-04-2004, 02:40 PM	#32
DomBuyer Confirmed User Join Date: Sep 2002 Location: Amalfi Coast Posts: 2,595	Those high rates are the legacy of Bob Pittman. He was the guy who managed to make AOL unbearably profitable on a individual service basis. I remember how much vendors complained when he launched their CPM at outrageous prices. He knew he had a "captive" market. A glass eye, but a laser sight, that guy.

10-04-2004, 02:43 PM	#34
GTS Mark Vrume Mark Industry Role: Join Date: Jan 2001 Location: Toronto, Canada Posts: 20,912	Jesus am I ever in the wrong side of the advertising biz ;) DH

10-04-2004, 02:44 PM	#37
strobi Confirmed User Join Date: Nov 2002 Location: Belgium Posts: 7,383	You would need alot of preparation to do before you can make this work with adult. But hey, if they sell 1 house because of this the 30K$ is well spend

10-04-2004, 02:51 PM	#39
BRISK Too lazy to set a custom title Join Date: Feb 2003 Posts: 12,240	Not all advertising is about making an immediate sale. Companies buy advertising just to build their brand. __________________ I post on GFY so that when people ask me what I do, I can tell them that I work with the mentally retarded.

10-04-2004, 02:54 PM	#42
European Lee Confirmed User Join Date: Dec 2002 Location: Daytona Beach Posts: 7,133	Spot the people in this thread who dont know the value of BRANDING a product on a well-known, multi-million user platform Regards, Lee __________________ YOUR TRAFFIC IS SAFE WITH US - CONDOM CASH PUTTING THE GAY ADULT INDUSTRY ON YOUR PC!! AFFORDABLE 2257 COMPLIANT GAY + BI CONTENT

10-04-2004, 03:06 PM	#46
Sly Let's do some business! Industry Role: Join Date: Sep 2004 Location: Austin, TX Posts: 31,329	That advertising is probably perfect for the likes of GM, Sony, AIG, TV networks, production companies, etc. But for website companies, no it's not. __________________ Vacares - Web Hosting, Domains, O365, Security & More - Paxum and BTC Accepted Windows VPS now available Great for TSS, Nifty Stats, remote work, virtual assistants, etc. Click here for more details.