Quote:
Originally posted by DomBuyer
Those high rates are the legacy of Bob Pittman. He was the guy who managed to make AOL unbearably profitable on a individual service basis.
I remember how much vendors complained when he launched their CPM at outrageous prices. He knew he had a "captive" market.
A glass eye, but a laser sight, that guy.
|
When he ran MTV he knocked the rates up to. I used to buy spots for under $1 K, then they went to $2K, then $3k, and up and up.
Those early rates were real moneymakers.