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Old 10-01-2004, 06:12 PM   #1
KRL
Entrepreneur
 
Join Date: Oct 2002
Location: USA
Posts: 31,429
Internet Ad Spending Skyrockets Up Again

Internet ad revenue rose nearly 40 percent to $4.6 billion in the first half of 2004 compared to the year-ago period, according to a report released last week.

In the second quarter, online ad revenue was $2.37 billion, up almost 43 percent from $1.66 billion during the same period last year and up 6 percent from $2.23 billion in the first quarter.

The figures are from the Internet Revenue Report, sponsored by the Interactive Advertising Bureau and conducted independently by the New Media Group of PricewaterhouseCoopers.

Search advertising contributed significantly to the growth, representing 40 percent of total online ad revenue for Q2. That translates to $947 million, a 97 percent rise from $481 million in Q2 2003.

Rich media accounted for 8 percent, or $189 million, of overall Web ad revenue in Q2 2004.

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Old 10-01-2004, 06:16 PM   #2
BRISK
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Join Date: Feb 2003
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Always good news
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Old 10-01-2004, 06:17 PM   #3
MrIzzz
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Old 10-01-2004, 07:33 PM   #4
FlyingIguana
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Join Date: Mar 2002
Location: toronto
Posts: 10,870
Quote:
Originally posted by KRL
Internet ad revenue rose nearly 40 percent to $4.6 billion in the first half of 2004 compared to the year-ago period, according to a report released last week.

In the second quarter, online ad revenue was $2.37 billion, up almost 43 percent from $1.66 billion during the same period last year and up 6 percent from $2.23 billion in the first quarter.

The figures are from the Internet Revenue Report, sponsored by the Interactive Advertising Bureau and conducted independently by the New Media Group of PricewaterhouseCoopers.

Search advertising contributed significantly to the growth, representing 40 percent of total online ad revenue for Q2. That translates to $947 million, a 97 percent rise from $481 million in Q2 2003.

Rich media accounted for 8 percent, or $189 million, of overall Web ad revenue in Q2 2004.

oh great, now analysts will bump up projections for the future to overly optimistic levels and sites heavy on ads will see overpriced valuations.

then the usd takes a major shit and the nasdaq gets hit even harder.
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