No trials and volume pricing??? - Page 2 - GoFuckYourself.com

nastyking · 03-25-2004, 09:14 PM

50 lightspeed trials

cashman · 03-25-2004, 09:24 PM

If you have affiliates they may not like it, since the conversion will be low.

SteveLightspeed · 03-25-2004, 09:29 PM

Quote:

Originally posted by cashman
If you have affiliates they may not like it, since the conversion will be low.

I think most affiliates are smart enough to realize that conversion ratios aren't as important as per click revenue. But I agree, there is something psycological about saying "1 in 50!" even if its a bunch of low cost trials

LittleMack · 03-25-2004, 10:36 PM

Quote:

Originally posted by Lightspeed
Btw, I failed to mention that they could re-select their sites after each rebill, to add even more to the retention.

I love the concept, gives the surfers more control and they can get a variety instead of just one girl. Great Idea.

Giorgio_Xo · 03-25-2004, 11:06 PM

Steve! You must have read my thread on Bradshaw's Strictly Biz last week. It is nice to see someone using a similiar idea to the test. Good luck.

SteveLightspeed · 03-25-2004, 11:38 PM

Since I've never been invited to that forum, I guess we had the same idea around the same time? I've always thought we should operate more like retail, and retail plays lots of pricing games to get customers to buy.

It will be an interesting experiment. Icq me in a few weeks and we can compare notes.

Steve Lightspeed

reynold · 03-25-2004, 11:49 PM

It will ba heaven on Earth if its true.

NETbilling · 03-26-2004, 12:08 PM

Good idea to get rid of the trials. However, having multiple charges per month from the same company will increase chargebacks... or will it be one charge to their card each month? Maybe offer a trial upon exit if they do not buy?

Mitch

SteveLightspeed · 03-27-2004, 09:36 AM

Quote:

Originally posted by netbilling
Good idea to get rid of the trials. However, having multiple charges per month from the same company will increase chargebacks... or will it be one charge to their card each month? Maybe offer a trial upon exit if they do not buy?

Mitch

I don't think we would show more than one sale, instead just have multiple price points, and let our own software control access to however many sites they bought access to.

BV · 03-27-2004, 09:48 AM

We have custom software in place that lets affiliates turn off trials if they want. We also have it where they can select the price of the trial and rebill price. Pretty neat stuff that enables our affiliates to promote our sites how they see fit.

Cheers,
BV

jayeff · 03-27-2004, 09:57 AM

"Would you like to super-size that" works on several levels: not wanting to be seen as cheap and a basic reluctance to say no are probably stronger than any perception of extra value.
To that extent, the impersonality of the 'net is going to work against you, so stressing the value and variety is going to be more important.

To work this approach best, I would get the first page of the signup done for the site(s) the surfer is expecting and then offer the "supersize" option on a follow-up page. And keep the message simple: "Add 3 more sites of your choice for just $10!" or whatever... it needs to be simple enough to stay an impulse thing.

Give them all the options you mentioned originally, explanations etc., and you might slow some of them down enough to lose the sale completely.

SteveLightspeed · 03-27-2004, 10:08 AM

Quote:

Originally posted by jayeff
"Would you like to super-size that" works on several levels: not wanting to be seen as cheap and a basic reluctance to say no are probably stronger than any perception of extra value.
To that extent, the impersonality of the 'net is going to work against you, so stressing the value and variety is going to be more important.

To work this approach best, I would get the first page of the signup done for the site(s) the surfer is expecting and then offer the "supersize" option on a follow-up page. And keep the message simple: "Add 3 more sites of your choice for just $10!" or whatever... it needs to be simple enough to stay an impulse thing.

Give them all the options you mentioned originally, explanations etc., and you might slow some of them down enough to lose the sale completely.

Well thought out! Thanks for your comments.

Cindyff · 03-27-2004, 10:13 AM

Quote:

Originally posted by Ray
Give trial members limited access. Conversions to full will go up min. 10%.

peace

This is an excellent idea

teomaxxx · 03-27-2004, 11:04 AM

Quote:

Originally posted by Paparazzi
BAD idea. This will just piss them off and cancel right away...

it already work well in other programs (eg.socalcash). About 55/65 percent of trials used to rebill from my traffic

BV · 03-27-2004, 11:53 AM

Logically thinking, having a huge archive of content available right off the bat AND updating every day will make you look better and more likely to please (rebill) your customer. IMO

Cheers,
BV

03-25-2004, 09:14 PM	#51
nastyking Join Date: Nov 2002 Posts: 2,174	50 lightspeed trials __________________ Last edited by nastyking; 03-25-2004 at 09:21 PM..

03-25-2004, 11:06 PM	#55
Giorgio_Xo Confirmed User Join Date: Mar 2003 Location: Las Vegas, NV Posts: 4,263	Steve! You must have read my thread on Bradshaw's Strictly Biz last week. It is nice to see someone using a similiar idea to the test. Good luck. __________________ Make Levees, Not War

03-25-2004, 11:38 PM	#56
SteveLightspeed Confirmed User Join Date: Jul 2001 Location: Lightspeedworld Posts: 7,940	Since I've never been invited to that forum, I guess we had the same idea around the same time? I've always thought we should operate more like retail, and retail plays lots of pricing games to get customers to buy. It will be an interesting experiment. Icq me in a few weeks and we can compare notes. Steve Lightspeed __________________ Abra-cadabra!

03-26-2004, 12:08 PM	#58
NETbilling Confirmed User Industry Role: Join Date: Jan 2002 Location: Huntington Beach, CA Posts: 8,584	Good idea to get rid of the trials. However, having multiple charges per month from the same company will increase chargebacks... or will it be one charge to their card each month? Maybe offer a trial upon exit if they do not buy? Mitch __________________ Mitch Farber CEO - NETbilling, Inc. Email / Phone: 888-357-8166 / 661-252-2456 Transaction processing & 24/7 call center services with exceptional rates and flexibility, since 1998!

03-25-2004, 09:24 PM	#52
cashman Confirmed User Join Date: Mar 2004 Posts: 898	If you have affiliates they may not like it, since the conversion will be low.

03-25-2004, 11:49 PM	#57
reynold Too lazy to set a custom title Join Date: Oct 2002 Location: Global Traveler Posts: 51,271	It will ba heaven on Earth if its true.

03-27-2004, 09:48 AM	#60
BV wtf Industry Role: Join Date: Sep 2001 Location: Bikini State, FL USA Posts: 10,914	We have custom software in place that lets affiliates turn off trials if they want. We also have it where they can select the price of the trial and rebill price. Pretty neat stuff that enables our affiliates to promote our sites how they see fit. Cheers, BV

03-27-2004, 09:57 AM	#61
jayeff Confirmed User Join Date: May 2001 Posts: 2,944	"Would you like to super-size that" works on several levels: not wanting to be seen as cheap and a basic reluctance to say no are probably stronger than any perception of extra value. To that extent, the impersonality of the 'net is going to work against you, so stressing the value and variety is going to be more important. To work this approach best, I would get the first page of the signup done for the site(s) the surfer is expecting and then offer the "supersize" option on a follow-up page. And keep the message simple: "Add 3 more sites of your choice for just $10!" or whatever... it needs to be simple enough to stay an impulse thing. Give them all the options you mentioned originally, explanations etc., and you might slow some of them down enough to lose the sale completely.

03-27-2004, 11:53 AM	#65
BV wtf Industry Role: Join Date: Sep 2001 Location: Bikini State, FL USA Posts: 10,914	Logically thinking, having a huge archive of content available right off the bat AND updating every day will make you look better and more likely to please (rebill) your customer. IMO Cheers, BV