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11-14-2003, 10:25 AM
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SEO Connoisseur
Industry Role:
Join Date: Apr 2003
Location: Brantford, Ontario
Posts: 17,111
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Microsoft could be sounding death knell for pop-ups
Microsoft could be sounding death knell for pop-ups
By Michelle Kessler, USA TODAY One of the most annoying forms of advertising on the Internet ? pop-up ads ? could be toast, pending Microsoft's (MSFT) recent decision to test pop-up-blocking tools for future versions of Internet Explorer. "This will save online marketers from themselves," says Jim Nail of Forrester Research. Pop-ups and pop-unders, which appear in a separate window when someone visits a Web site, make up about 7% of online ads, up from 3% a year ago, says Nielsen//NetRatings. Advertisers love them because they grab customers' attention. "They're very successful," says Geoff Silvers, director of e-marketing for travel site Orbitz, a big user of pop-under ads. http://www.usatoday.com/money/indust...1-popups_x.htm
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