Microsoft could be sounding death knell for pop-ups
 

Microsoft could be sounding death knell for pop-ups
By Michelle Kessler, USA TODAY

One of the most annoying forms of advertising on the Internet ? pop-up ads ? could be toast, pending Microsoft's (MSFT) recent decision to test pop-up-blocking tools for future versions of Internet Explorer.

"This will save online marketers from themselves," says Jim Nail of Forrester Research.

Pop-ups and pop-unders, which appear in a separate window when someone visits a Web site, make up about 7% of online ads, up from 3% a year ago, says Nielsen//NetRatings. Advertisers love them because they grab customers' attention. "They're very successful," says Geoff Silvers, director of e-marketing for travel site Orbitz, a big user of pop-under ads.


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