Xenophage

http://www.icra.org/

Introduction
ICRA's dual aims are to:

protect children from potentially harmful material; and,
to protect free speech on the internet.
In short, ICRA is about choice not censorship.

As a web author, we invite you to use our system to generate a label which you can then apply to your site. The system is designed to be objective: ICRA makes no value judgements at all about any site.

Users - principally parents of young children - then apply their own judgement in deciding which sites should and should not be available in their homes or workplaces. This is done by means of the filtering software such as ICRAfilter or the Content Advisor function in Microsoft's Internet Explorer, first included in version 3.0 (released in February 1996). ICRA continues to work with software companies, ISPs and other industry members around the world to incorporate ICRA-based filtering into a variety of products.

So what do I have to do?
Labelling your site involves filling in a questionnaire and submitting it to ICRA. The form generates a label which you add to your web site. This is not visible to users but is read by the filter if this feature has been enabled. If you so choose, you may then add one of a choice of ICRA logo buttons or a text link to show that you have labelled your site.

Is it difficult?
No. Absolutely not. If you can copy and paste in a word processor, you can add a label to your site. If you can't copy and paste - we'll even show you how to do that as well!

For web professionals, we are able to offer advice on how to configure your servers to include ICRA labels in HTTP headers. This is the efficient, elegant way of labelling web content. Please click here.

How much does it cost?
It's free!

Why bother to label?
There are a number of compelling reasons why you should consider labelling your site with ICRA. Let's take four examples:

If you run a commercial site or any other site with little or no objectionable material you don't want your site to be blocked "by default." When a parent sets up the filter for their child, they will be offered an option to allow or disallow access to "sites that have no rating" (i.e. unlabelled sites). As the ICRA labelling system gathers momentum, more and more parents are likely to choose "disallow".
If you run a site designed specifically for children, labelling your site will make a positive, machine-readable statement that the site is "childsafe."
If you run an "adults only" site, an ICRA label is a simple step you can take to help to avoid access by children. As well as protecting children, it sends a clear signal to governments that the World Wide Web is willing and able to self-regulate, rather than have the heavy hand of legislation decide what is or is not acceptable.
All other things being equal, a site carrying an ICRA label is more likely to be perceived as trustworthy than one which is not.

The ICRA Questionnaire
Below is the list of "descriptors" in the ICRA questionnaire. You'll be asked to indicate (by check box) whether each one is present on your site. The descriptors fall into natural groups, some of which include "context modifiers." Further explanation is given in Definitions.

The questionnaire and help is also available in these additional languages:










Nudity and Sexual Material [Definitions]

Erections or female genitals in detail
Male genitals
Female genitals
Female breasts
Bare buttocks
Explicit sexual acts
Obscured or implied sexual acts
Visible sexual touching
Passionate kissing
None of the above
Context - this material ... [Definitions]

appears in a context intended to be artistic and is suitable for young children
appears in a context intended to be educational and is suitable for young children
appears in a context intended to be medical and is suitable for young children
Violence [Definitions]


Sexual violence / rape
Blood and gore, human beings
Blood and gore, animals
Blood and gore, fantasy characters (including animation)
Killing of human beings
Killing of animals
Killing of fantasy characters (including animation)
Deliberate injury to human beings
Deliberate injury to animals
Deliberate injury to fantasy characters (including animations)
Deliberate damage to objects
None of the above
Context - this material ...[Definitions]

appears in a context intended to be artistic and is suitable for young children
appears in a context intended to be educational and is suitable for young children
appears in a context intended to be medical and is suitable for young children
only appears in a sports related context
Language (No additional definition is felt necessary)

Explicit sexual language
Crude words or profanity
Mild expletives
None of the above
Other topics [Definitions]

Promotion of tobacco use
Promotion of alcohol use
Promotion of drug use
Gambling
Promotion of weapon use
Promotion of discrimination or harm against people
Material that might be perceived as setting a bad example for young children
Material that might disturb young children
None of the above
Chat [Definitions]

Chat
Moderated chat suitable for children and teens
Neither of the above
Return to top
I've seen enough, I want my label!



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Adding the label to your site and what happens next
There are two elements to an ICRA label:


the actual piece of code that carries the information about your site (the label); and,
either: one of a choice of "logo buttons" or a "Labelled with ICRA" text link you can display on your site if you so choose.
(The glossary includes definitions for all the key terms used here).

Full details of how to physically add the two elements to your site are given in FAQ 3.1 on the support page. As well as basic instructions, a complete "walk-through" is provided along with plenty of extra information to cover a range of situations. There's a separate set of instructions for professional webmasters responsible for large complex sites.

About a week after you rate your site (or a week after a date you give as the predicted publication date) the ICRA system will check whether the label is in place. If so, all well and good. If not, we'll contact you and see whether you need any further help. Ultimately however, sites not carrying the label more than 30 days after its issue will be deleted from the database.

Displaying an ICRA logo button or "Labelled with ICRA" text link without carrying the label is a breach of our terms and conditions, full details of which are available here.

ICRA makes both automated and manual checks on sites to verify that labels are in place and that they are applied appropriately.

Return to top
I've seen enough, I want my label!



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Protecting Kids with Digimarc?
As well as using the ICRA system to label your web site, if appropriate, you can also label your individual images as having "adult content." The Protecting Kids with Digimarc? scheme allows you to add a persistent watermark-like flag to your images which will stay with the images wherever they go on the internet. For full details of this free service, please click here.

chowda

will they give me a high pr ranking on google?

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goBigtime

Is JesusBrowser.com registered yet?

Xenophage

If you are serious about prtecting kids and you run adult sites or sites that would be bad to have children on you can enable thsi free service by placing a meta tag on your site. Then any parent who turns on content filtering in their internet explorer will have your site off limits. This is a great free tool for the industry to poolice itself that is not used often..

Go ahead turn on you content filter and surf around the web. See how many big sponsors use this free tool.

I found a few of my sites still not labeled and I will have that taken care of before the day is through tomorrow.

NBDesign

in my opinion... it's up to the parents to keep their kids away from these sites... not the webmaster... or anyone else... The parents of today are too fucking lazy and expect us to be their babysitter... fuck that... that is their fucking job not mine.

just my

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Xenophage

Exactly this allows the parents to turn off your site and make it unnaccesessable by their kids. its free and takes you like 10 miniutes and shows you do care about kids and if they see this shit or not. one meta tag line in your page and your done

Xenophage

To turn it on click on tools interent options content on your Internet explorer

SleazyDream

saves bandwidth too cause kids can't buy anything

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GeXus

Guarenteed 70% drop in sales..

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NBDesign

I'll probally do it... my site(s)... is/are softcore... (maybenot the TGP's) just solo girl nudity... I really do not think there is anything wrong with the human body and people should not teach their kids that nudity is wrong...

Sex sites... ok... some of that is pretty hard... especially when you have one girl and 5 guys... that is not natural... being nude is natural and there is nothing wrong with that....

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Xenophage

Exactly, I hear a lot of talk on these boards about protecting kids and how the industry needs to come together and clean up its act. This is a very very simple way of adding some protection for kids to all of our sites. I encourage everyone to take the time to do this and show you CARE.

SleazyDream

i list a link to the asacp on my site

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Xenophage

NOPE I have been running it for years and I am doing just fine

Fletch XXX

You don't get it?

It's like slapping an 18+ adult sticker on your site.

Turn on the META tag so parents CAN keep children from your site.

If you dont understand, its quite simple.

Heres a starting point for you

http://vancouver-webpages.com/META/metatags.detail.html

I think webmasters can at least let robots know the site is adult eh?

;)

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Xenophage

They have all different levels of ratings
so there are levels of porn and you tell them how much of a level you have then people can filter by level of stuff they want to see.

NBDesign

Can I get some free ccontent if I do? lol

Just kidding... I will look into it... Need to get the site(s) up first... One opening Sept 01... others to follow.

Not worried about Erotic Skins and Thumb Whore.. the names shoud say what they are...

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Xenophage

I especially like the idea of watermarking the pics so they trip the content filter... then even if people try to send them around the net they can not be seen by those who dont want to see them

I always here if you dont like porn dont look at it. Unfortunately with consoles and email spam people are forced to look at lots of shit they dont want to. If they have their filters on then they can choose to block it if they dont want it. Do you really want the religious people getting slammed into your porn site ? Especially if they dont want it ?

NBDesign

Yep... I hate that shit... Especially the emails that promote CP... but do you really think these people are going to use this? These are the ones that we need to worry about... The scum that will do anything to make a buck, right or wrong, legal or not...

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Kevlar

Great idea! Good luck with it Lars.

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Xenophage

I totally agree they will not use this filter..

They suck but that does not mean we should not use it.
And when the government is deciding who is next on the obscenity target they will pic the ones who have not done anything to reduce the risk to kids.

if your in front of a judge do you want to be able to say sir I have done all that is in my power to protect and shiled those who should not and do not want to see this stuff.

Or do ya wanna say sir I dont give a shit about anyone but making a buck..

And its not like this takes but 5 miniutes of your time and has no financial impact on you at all.

Why would anyone not label their sites once they know about it ?

I started this thread to educate people that this is available for free and its easy to implement !

I call on everyone who is always yammering about how they care and are in this for the long haul to implement this on their sites Do the right thing.

Fletch XXX

You missed the meaning of this thread entirely.

This is about people who want to do it for THEMSELVES, not just tossing the blame elsewhere.

I already started labeling my sites. Its quick and easy.

I can say I did my part to keep kids off my site.

Not just saying 'oh my site says Thumb Whore' they should know.

Thats ridiculous and irresponsible, but its a given most dont care anyway.

Why waste time explaining this shit to people?

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NBDesign

Got the site bookmarked... will take a closer look.... and implement when the site is ready to launch

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Xenophage

cuzz its the right thing to do

I have already used this to resolve legal issues it is very much worth the 5 miniutes to implement.

rowan

Lars, great thread. I hope some people take notice of it. I have had most of my adult(ish) sites labelled for a couple of years, but you've just reminded me that I have missed a couple. Off I go to fix that.

Honeyslut

Yep, it's the parents job and if they raise the kids right they won't get into the porn on the internet.

I still put up warnings etc anyway to cover my butt... I know how sue happy people are anymore...

Thanks for sharing the link, Lars. I am going to it now..

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Xenophage

http://www.icra.org/_en/label/extended/


here is the link to theactual page that generates teh meta tag

Xenophage

meta hahahahahahahahahaha="pics-label" content='(pics-1.1 "http://www.icra.org/ratingsv02.html" comment "ICRAonline EN v2.0" l gen true for "http://www.pornmail.com" r (na 1 nb 1 nc 1 nd 1 ne 1 nf 1 ng 1 nh 1 ni 1 vz 1 la 1 lb 1 og 1 oh 1 cz 1) "http://www.rsac.org/ratingsv01.html" l gen true for "http://www.pornmail.com" r (n 4 s 4 v 0 l 4))'

here is an example of a tag

Carrie

The number of people who didn't know about the ICRA in this thread is downright sad. Makes me wonder where the hell you people have been?

Guess you did right on this thread Lars - I'd never have thought people who had been in the biz for more than a month would have missed this, but evidently some have been in it for years and still don't know about it.

titmowse

I love ICRA!

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Xenophage

This is a great add on to thsi thread thanks for posting it click here for more info and a nice presentation on ICRA from someone who can actually write

SLY1

ICRA rules!

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Theo

i remember i had labeled my first free site and a couple tgps in the past. It only takes few sec, so if it might help even a bit to get away some potential threat, it will be good to have it as well.

Xenophage

Ok so here is my big thought on this whole thing and why I even brought this up in the first place..

there has been a lot of talk about a .xxx domain for porn.
And the Congress would like to pass something to protect kids.

I think that if everyone self labeled their sites like a 18+ rating on cds or movies and it was required by law to do so. And there was a big campaign by the government and AD Councel to promote the fact that parents can protect their kids for free. Then there would be a lot less reason to crack down on generic porn sites. The parents and politicions would be happy. They would have done their job and we could all sleep a bit easier at night. I think this is the total win win solution, and its soo easy to implement. Then we could have like fines or penalties for not labeling the sites like the record and movie industries do. Or if you dont want them to regulate the industry then I would suggest self implementation to show we are PROACTIVE and willing to take some action to protect and shield people from porn who dont want to see it.

uptheyingyang

yes, i have all of our sites labeled. it's the right thing to do. no governmental agency can say you are not being proactive in trying to keep minors off your site.

that being said, i believe it does have a small negative impact on your sales.

this is because many workers in the corporate environment do surf porn sites while on the job.

and many corporate environments have content filtering on by default---so if your sites are labeled, these adult surfers on the job won't see your sites.

we did see a (slight) decrease in sales since installing the ICRA metatags.

but, i think it's still the "right" thing to do if you are a responsible adult webmaster.

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titmowse

i'd rather our industry adopt a voluntary ratings system and keep the government out of it. it works for the film/music industry.

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Xenophage

So this is THE volontary system we should all adopt.

Its free fast and easy to implement and supported by all the major ISP's and Browser systems.

here is your chance to self regulate. Lets do it before they do us.

Xenophage

I am bumping this one last time since I think its important

rockbear

Great post LegendaryLars Keep your good work

Mishi

If I'm not mistaken, some filters/security settings won't allow your site to be displayed if you DON'T have the ICRA label, regardless of the site's content. So we make it a habit to label all our sites, even our mainstream work.

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Marcus

I did it months ago because I saw Thumbzilla doing it and thought it would be a smart thing to do. I also removed all hardcore images and put only R rated teaser pics up.

Arty

Thanks for the posting that

Mr.Fiction

By rating your site, you let parents know what what the content is.

It's like a movie rating - you tell them if it's R rated, then they tell their kids they can't go.

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Mr.Fiction

They already did pass a law to protect kids. There is now a domain extension just for kids:
http://www.kids.us/

.xxx is flawed and it would harm free speech and hurt the adult industry. Kids.us is a good solution and it's just getting ready to go live.

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Cassie

thanks for that link. as soon as i am done uploading, i am going to fill that out and put the code in my tags. it's a really good idea especially with the recent info i received about 2257 and obscenity laws.

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Fletch XXX

Even I am starting to crop only faces and non aroused genitals and juics pics etc...

I think in the end will create more producitvity and clicks all around.

It can only be a good thing, not a bad thing.

Cheers guys.

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fiveyes

Thanks for reminding me, some of my older sites still are using the obsolete codes from RSACi and I should update them.

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pine

Since day 1.

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Xenophage

Great gald to see that a lot of people already use it and that this has been a reminder to update check all your sites. It worked for me I fixed 5 more sites today thats slipped through the cracks

TheJimmy

right on, back in the day when I ran a few sites, I put it on everything just about...





great service, needs more pushing and notarity to keep the policing at the lowest level possible...

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Xenophage

I agree more notariety

I think as webmasters we could give it the notariety and make it a huge standard in the industry. I think it would be an awsome tool.