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If you are serious about prtecting kids and you run adult sites or sites that would be bad to have children on you can enable thsi free service by placing a meta tag on your site. Then any parent who turns on content filtering in their internet explorer will have your site off limits. This is a great free tool for the industry to poolice itself that is not used often..
Go ahead turn on you content filter and surf around the web. See how many big sponsors use this free tool.
I found a few of my sites still not labeled and I will have that taken care of before the day is through tomorrow.
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