Business Convertions

[GloriousBastard]

I’m curious to hear other people’s experiences with this:

In your opinion, what actually converts users into paying customers more effectively by having high-quality models/content on the site, or optimizing for faster and smoother sign-ups?

On one hand, great models/content seem like the main reason people would spend in the first place. But on the other hand, if the sign-up process has too much friction, you might be losing people before they even get to that point.

Have you seen better results focusing on one over the other? Or is it really about balancing both?

Would love to hear some real world insights or any data you’ve seen.

[Publisher Bucks]

unpopular opinion but: high quality content does actually sell memberships.

If it did, we'd all be rolling in dough, driving Maserati's and living in 20 BR mansions.

Ultimately it comes down to marketing and connecting with the consumer, this is why everyones sales results are different, even when promoting the same niche content.

If the tours isnt sales heavy, designed to sell and garner the attention of the surfer, the best content, signup processes and membership prices in the world isnt going to matter one iota.

[CurrentlySober]

Originally Posted by GloriousBastard

On one hand, great models/content seem like the main reason people would spend in the first place. But on the other hand, if the sign-up process has too much friction, you might be losing people before they even get to that point.

Hows that work then? The first thing a surfer sees is the content. Content is subjective, & if the surfer leaves at that point, fair enough - That's life. However, if its content that he finds to be good enough to warrant spending, its only at that point, that the / sign-up /joining / billing process comes into play... Sure, if it looks overly complicated, or sketchy, or overpriced etc, you may lose the potential customer - That I get... But...

What customer goes to a site and goes straight to join page before even looking at the content? Thinks to himself, 'Hmm this looks like an easy, friction free signup process - Now I'll go and take a look at what it is they are actually selling... Surely, its the content that got them to the payment page? So how can you be losing a customer

Originally Posted by GloriousBastard

before they even get to that point.

I know some affiliates send straight to join page, but even in that scenario, its the content that got them to the page?

I dont understand...

[Publisher Bucks]

Originally Posted by Publisher Bucks

If the tours isnt sales heavy

Jesus, I've been in the north of England too long, I'm starting to type how they speak