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unpopular opinion but: high quality content does actually sell memberships.
If it did, we'd all be rolling in dough, driving Maserati's and living in 20 BR mansions.
Ultimately it comes down to marketing and connecting with the consumer, this is why everyones sales results are different, even when promoting the same niche content.
If the tours isnt sales heavy, designed to sell and garner the attention of the surfer, the best content, signup processes and membership prices in the world isnt going to matter one iota.
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