Business question for marketing gurus - GoFuckYourself.com

2MuchMark · 09-06-2018, 10:47 AM

Whatup homies, I have a question for the marketing gurus out there.

Let's say you offer a service that costs $100.00 per month, and you want to give a $200 discount for those who purchase a year of service. What is the best way to express this pitch?

Would you say

[BUY THIS] and save $200.00?

or would you say

[BUY THIS] and get 2 months free?

Which one is the most exciting to consumers?

kane · 09-06-2018, 10:54 AM

Personally, I prefer "get 2 months free."

In my head when I see dollar savings it can feel nice, but when I see 2 months free it feels like a long time and a lot of value.

NakedWomenTime · 09-06-2018, 11:09 AM

I prefer the monetary saving.

TFCash · 09-06-2018, 11:10 AM

Quote:

Originally Posted by 2MuchMark

Would you say

[BUY THIS] and save $200.00?

or would you say

[BUY THIS] and get 2 months free?

How would you like to save $200 and get 2 months free? [BUY THIS]!

Sounds like a good choice for some a/b/c testing to see which one gets the most clicks, and then signups

pimpmaster9000 · 09-06-2018, 11:10 AM

Split test...never assume anthing

2MuchMark · 09-06-2018, 11:14 AM

Thanks for all the advice so far.

Here's the purchase page:

http://www.2much.net/pricing.php

Comments? Suggestions? (A detailed product comparison is in the works)

And thanks Cruc but I don't know if I can do split-tests because the sales cycle tends to be long but I'll try.

chaze · 09-06-2018, 02:35 PM

People love to hear free, I would say numero dose

[BUY THIS] and get 2 months free?

Klen · 09-06-2018, 02:43 PM

Quote:

Originally Posted by 2MuchMark

Thanks for all the advice so far.

Here's the purchase page:

http://www.2much.net/pricing.php

Comments? Suggestions? (A detailed product comparison is in the works)

And thanks Cruc but I don't know if I can do split-tests because the sales cycle tends to be long but I'll try.

Well, his advice does make sense, since you never know how each text affect someone. You can also use text "earn 200$ by subscribing yearly" - while this isn't factually correct, it sounds even more attractive.

2MuchMark · 09-07-2018, 06:45 AM

Awesome thanks everyone for your advice!

~Ray · 09-07-2018, 07:03 AM

I say it this way...

Our service is $30 monthly or $300 yearly. (save $60)

Ray
hardlinks.org

CurrentlySober · 09-07-2018, 08:10 AM

Why not something like 'Commit to a year, and I'll GIVE YOU $200!'

That way it's less about the yearly payment that THEY are making but more about what you are giving TO THEM

TheSquealer · 09-07-2018, 09:40 AM

To address your first question...
Point sequenced language matters a great deal in the users perception of the offer and their willingness to proceed.

always express it as
"get what you want... do what I want"

not
"do what I want.... get what you want"

For example, button text could be looked at like this:
"Get your free report" (what they want) vs "submit" (what I want). The first will usually be 10-15% more effective.

But this applies to any language you use in any offer or any action you want the user to take. It's "what they want" that matters most.

------

This is not an attack on you.

This is a business full of nothing but absolutely terrible marketers who have somehow convinced themselves that they are at the top of the game.

Page from top to bottom:

This is your chance to get their attention. To make them think right away "this, I need this!". You didn't do that.

"Video Chat Solutions for every budget!"

This is a vague, meaningless statement which creates questions rather than answer questions. I don't know what you mean by "Video chat solution". I don't know what you mean by "every budget". Video chat has a CLEAR context in your mind, but in another's mind, it can be customer support or any other application. People know what they want - or at least think they know what features and facts are important to them. Before they know anything about what you offer or whether it will work for them, you've introduced the concept of costs/expenses and an unclear expression of what the product is before you've said a single thing to convey meaningful value to the user.

What do your ideal customers want? What problem are they trying to solve? What do they value? You have to figure these things out and express it properly with maximum force and clarity. Then the content which follows must both support and reinforce that which you expressed.

Your's is the usual "ego centric approach" - "I have have this thing - here is a vague paragraph about it - so buy it".

Selling is about the user/ideal customer and addressing their wants, needs and concerns and speaking to them in THEIR language and addressing the right questions in the right order and doing so with maximum effectiveness.

Next piece of info to the user:

Get LiveCamNetwork
Why? Challenge everything with "why". This doesn't answer questions or convey value, it creates questions. The user still knows nothing about you and what you offer and whether or not it is something they are interested in or can afford and you've pressured them rather than draw them in deeper by expressing meaningful value to them.

Why would someone want to "get" something they know nothing about? You walked up to the woman, said "hey, I'm Mark..." and then attempted to stick your hands down her pants and said "Get some Mark". It just doesn't work like that. To sell the product of you, it takes some time and it is a process. Selling everything is the same. The bigger the ask, the bigger the commitment, the more facts which are important to the buyer, the more time its going to take to get them to a point where they're convinced they need to buy from you. If the price is too high, you might never be able to make the sale and might have to figure out a step-wise plan

No one is trying to solve the problem "Where do I get livecamnetwork"
No one is going to respond well to a command to buy your product when they know nothing about your product.

If the ideal custom has a concern of maximizing their return per unique visitor on thier site... then thats what you must express. It must be expressed correctly to be as effective as it can be. For example, with compelling data and facts. "351 customers have increased earnings per visitor from an average of .01 to .0365" or whatever. Coupled with testimonials/statements about annualized gains from customers etc. (not that any fuckwit here has any grasp of their numbers)

The paragraph under "Get Livecamnetwork"

Broadcast unlimited webcam-models to unlimited customers for per-minute profits & tips!
Cost: Only $299.95 Per Month, plus one-time setup fee of $750.00

Uhm... holy shit. You are completely detached from reality if you think someone is going to conclude that your product is the best solution for them AND worth $1000.00 to them AND a long term commitment with just few words.

Not.... gonna.... happen.

Next section...

it gets worse. What the hell does this mean? "Get LiveCamNetwork Pro
Includes everything in the standard addition,plus MBASE and LCN SNS!
Cost: Only $399.95 Per Month, plus one-time setup fee of $950.00"
MBASE? LCN? SNS? $399... plus $950.00 for acronyms?

Not.... gonna.... happen.

The user needs a solution to his problem - as HE defines it. I don't see that there is any attempt to understand or address the needs, questions and concerns of the user.

He needs to see all the facts and features, properly expressed so that HE can conclude it's the right solution. AND.... it has to be done well enough for him to conclude that "it's worth it" in terms of price AND to conclude that it's worth it in terms of the commitment .

You've given the user nothing, not even any information ... you've just offered a crazy price coupled with vague and unclear language.

CaptainHowdy · 09-07-2018, 10:33 AM

"Free" is always a deceitful word for me . . .

2MuchMark · 09-07-2018, 11:02 AM

Squeeler: Thanks, and please check your PM!

Cap: Me too. I'm in the middle of updating all of the text on our site in preparation for some new products coming out next week. "Free" will have a link to a proper explanation soon.

yuu.design · 09-07-2018, 03:12 PM

IMO .... [BUY THIS] and get 2 months free. Converts better

09-06-2018, 10:47 AM	#1
2MuchMark Videochat Solutions Industry Role: Join Date: Aug 2004 Location: Canada Posts: 49,282	Business question for marketing gurus Whatup homies, I have a question for the marketing gurus out there. Let's say you offer a service that costs $100.00 per month, and you want to give a $200 discount for those who purchase a year of service. What is the best way to express this pitch? Would you say [BUY THIS] and save $200.00? or would you say [BUY THIS] and get 2 months free? Which one is the most exciting to consumers? __________________ Custom Coding \| Videochat Solutions \| Age Verification \| IT Help & Support www.2Much.net

09-06-2018, 11:09 AM	#3
NakedWomenTime Confirmed User Industry Role: Join Date: Oct 2015 Posts: 561	I prefer the monetary saving. __________________ bbNaked \| Naked Women Time \| Naked Women Time Blog

09-06-2018, 11:10 AM	#5
pimpmaster9000 Too lazy to set a custom title Industry Role: Join Date: Dec 2011 Posts: 26,732	Split test...never assume anthing __________________ Report a suspicious cracker: Click Here

09-06-2018, 11:14 AM	#6
2MuchMark Videochat Solutions Industry Role: Join Date: Aug 2004 Location: Canada Posts: 49,282	Thanks for all the advice so far. Here's the purchase page: http://www.2much.net/pricing.php Comments? Suggestions? (A detailed product comparison is in the works) And thanks Cruc but I don't know if I can do split-tests because the sales cycle tends to be long but I'll try. __________________ Custom Coding \| Videochat Solutions \| Age Verification \| IT Help & Support www.2Much.net

09-07-2018, 06:45 AM	#9
2MuchMark Videochat Solutions Industry Role: Join Date: Aug 2004 Location: Canada Posts: 49,282	Awesome thanks everyone for your advice! __________________ Custom Coding \| Videochat Solutions \| Age Verification \| IT Help & Support www.2Much.net

09-06-2018, 10:54 AM	#2
kane Too lazy to set a custom title Join Date: Aug 2001 Location: portland, OR Posts: 20,684	Personally, I prefer "get 2 months free." In my head when I see dollar savings it can feel nice, but when I see 2 months free it feels like a long time and a lot of value.

09-06-2018, 02:35 PM	#7
chaze Confirmed User Industry Role: Join Date: Aug 2002 Posts: 9,752	People love to hear free, I would say numero dose [BUY THIS] and get 2 months free?

09-07-2018, 07:03 AM	#10
~Ray visit hardlinks.org Industry Role: Join Date: Jun 2003 Location: Las Vegas , Nv >>> [email protected] or icq 94994627 anytime Posts: 18,362	I say it this way... Our service is $30 monthly or $300 yearly. (save $60) Ray hardlinks.org __________________ Adult Backlinks for Adult Websites - Testimonials Available

09-07-2018, 08:10 AM	#11
CurrentlySober Too lazy to wipe my ass Industry Role: Join Date: Aug 2002 Location: A Public Bathroom Posts: 38,644	Why not something like 'Commit to a year, and I'll GIVE YOU $200!' That way it's less about the yearly payment that THEY are making but more about what you are giving TO THEM __________________ My AI Handywork... My Dream Gal... XXX 👁️ 👍️ 💩

09-07-2018, 09:40 AM	#12
TheSquealer Mayor of Thneedville Industry Role: Join Date: Oct 2004 Posts: 25,234	To address your first question... Point sequenced language matters a great deal in the users perception of the offer and their willingness to proceed. always express it as "get what you want... do what I want" not "do what I want.... get what you want" For example, button text could be looked at like this: "Get your free report" (what they want) vs "submit" (what I want). The first will usually be 10-15% more effective. But this applies to any language you use in any offer or any action you want the user to take. It's "what they want" that matters most. ------ This is not an attack on you. This is a business full of nothing but absolutely terrible marketers who have somehow convinced themselves that they are at the top of the game. Page from top to bottom: This is your chance to get their attention. To make them think right away "this, I need this!". You didn't do that. "Video Chat Solutions for every budget!" This is a vague, meaningless statement which creates questions rather than answer questions. I don't know what you mean by "Video chat solution". I don't know what you mean by "every budget". Video chat has a CLEAR context in your mind, but in another's mind, it can be customer support or any other application. People know what they want - or at least think they know what features and facts are important to them. Before they know anything about what you offer or whether it will work for them, you've introduced the concept of costs/expenses and an unclear expression of what the product is before you've said a single thing to convey meaningful value to the user. What do your ideal customers want? What problem are they trying to solve? What do they value? You have to figure these things out and express it properly with maximum force and clarity. Then the content which follows must both support and reinforce that which you expressed. Your's is the usual "ego centric approach" - "I have have this thing - here is a vague paragraph about it - so buy it". Selling is about the user/ideal customer and addressing their wants, needs and concerns and speaking to them in THEIR language and addressing the right questions in the right order and doing so with maximum effectiveness. Next piece of info to the user: Get LiveCamNetwork Why? Challenge everything with "why". This doesn't answer questions or convey value, it creates questions. The user still knows nothing about you and what you offer and whether or not it is something they are interested in or can afford and you've pressured them rather than draw them in deeper by expressing meaningful value to them. Why would someone want to "get" something they know nothing about? You walked up to the woman, said "hey, I'm Mark..." and then attempted to stick your hands down her pants and said "Get some Mark". It just doesn't work like that. To sell the product of you, it takes some time and it is a process. Selling everything is the same. The bigger the ask, the bigger the commitment, the more facts which are important to the buyer, the more time its going to take to get them to a point where they're convinced they need to buy from you. If the price is too high, you might never be able to make the sale and might have to figure out a step-wise plan No one is trying to solve the problem "Where do I get livecamnetwork" No one is going to respond well to a command to buy your product when they know nothing about your product. If the ideal custom has a concern of maximizing their return per unique visitor on thier site... then thats what you must express. It must be expressed correctly to be as effective as it can be. For example, with compelling data and facts. "351 customers have increased earnings per visitor from an average of .01 to .0365" or whatever. Coupled with testimonials/statements about annualized gains from customers etc. (not that any fuckwit here has any grasp of their numbers) The paragraph under "Get Livecamnetwork" Broadcast unlimited webcam-models to unlimited customers for per-minute profits & tips! Cost: Only $299.95 Per Month, plus one-time setup fee of $750.00 Uhm... holy shit. You are completely detached from reality if you think someone is going to conclude that your product is the best solution for them AND worth $1000.00 to them AND a long term commitment with just few words. Not.... gonna.... happen. Next section... it gets worse. What the hell does this mean? "Get LiveCamNetwork Pro Includes everything in the standard addition,plus MBASE and LCN SNS! Cost: Only $399.95 Per Month, plus one-time setup fee of $950.00" MBASE? LCN? SNS? $399... plus $950.00 for acronyms? Not.... gonna.... happen. The user needs a solution to his problem - as HE defines it. I don't see that there is any attempt to understand or address the needs, questions and concerns of the user. He needs to see all the facts and features, properly expressed so that HE can conclude it's the right solution. AND.... it has to be done well enough for him to conclude that "it's worth it" in terms of price AND to conclude that it's worth it in terms of the commitment . You've given the user nothing, not even any information ... you've just offered a crazy price coupled with vague and unclear language. __________________ . Yes, fewer illegal immigrants working equates to more job opportunities for American citizens. Rochard

09-07-2018, 10:33 AM	#13
CaptainHowdy Too lazy to set a custom title Industry Role: Join Date: Dec 2004 Location: Happy in the dark. Posts: 93,572	"Free" is always a deceitful word for me . . .

09-07-2018, 11:02 AM	#14
2MuchMark Videochat Solutions Industry Role: Join Date: Aug 2004 Location: Canada Posts: 49,282	Squeeler: Thanks, and please check your PM! Cap: Me too. I'm in the middle of updating all of the text on our site in preparation for some new products coming out next week. "Free" will have a link to a proper explanation soon. __________________ Custom Coding \| Videochat Solutions \| Age Verification \| IT Help & Support www.2Much.net

09-07-2018, 03:12 PM	#15
yuu.design Too lazy to set a custom title Industry Role: Join Date: Mar 2006 Location: Argentina Posts: 25,924	IMO .... [BUY THIS] and get 2 months free. Converts better __________________ Beautiful And Usable Web Design Creations For The Adult Industry Since 2003 I'm Yuu, Designer and Content Producer Paysites - Affiliate Programs - Dating & Cam Sites - Mainstream Projects - Tube Sites - Banners - Wordpress Themes - NATs integration - Landing Pages Check my Portfolio and Content Production Offers