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To address your first question...
Point sequenced language matters a great deal in the users perception of the offer and their willingness to proceed.
always express it as
"get what you want... do what I want"
not
"do what I want.... get what you want"
For example, button text could be looked at like this:
"Get your free report" (what they want) vs "submit" (what I want). The first will usually be 10-15% more effective.
But this applies to any language you use in any offer or any action you want the user to take. It's "what they want" that matters most.
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This is not an attack on you.
This is a business full of nothing but absolutely terrible marketers who have somehow convinced themselves that they are at the top of the game.
Page from top to bottom:
This is your chance to get their attention. To make them think right away "this, I need this!". You didn't do that.
"Video Chat Solutions for every budget!"
This is a vague, meaningless statement which creates questions rather than answer questions. I don't know what you mean by "Video chat solution". I don't know what you mean by "every budget". Video chat has a CLEAR context in your mind, but in another's mind, it can be customer support or any other application. People know what they want - or at least think they know what features and facts are important to them. Before they know anything about what you offer or whether it will work for them, you've introduced the concept of costs/expenses and an unclear expression of what the product is before you've said a single thing to convey meaningful value to the user.
What do your ideal customers want? What problem are they trying to solve? What do they value? You have to figure these things out and express it properly with maximum force and clarity. Then the content which follows must both support and reinforce that which you expressed.
Your's is the usual "ego centric approach" - "I have have this thing - here is a vague paragraph about it - so buy it".
Selling is about the user/ideal customer and addressing their wants, needs and concerns and speaking to them in THEIR language and addressing the right questions in the right order and doing so with maximum effectiveness.
Next piece of info to the user:
Get LiveCamNetwork
Why? Challenge everything with "why". This doesn't answer questions or convey value, it creates questions. The user still knows nothing about you and what you offer and whether or not it is something they are interested in or can afford and you've pressured them rather than draw them in deeper by expressing meaningful value to them.
Why would someone want to "get" something they know nothing about? You walked up to the woman, said "hey, I'm Mark..." and then attempted to stick your hands down her pants and said "Get some Mark". It just doesn't work like that. To sell the product of you, it takes some time and it is a process. Selling everything is the same. The bigger the ask, the bigger the commitment, the more facts which are important to the buyer, the more time its going to take to get them to a point where they're convinced they need to buy from you. If the price is too high, you might never be able to make the sale and might have to figure out a step-wise plan
No one is trying to solve the problem "Where do I get livecamnetwork"
No one is going to respond well to a command to buy your product when they know nothing about your product.
If the ideal custom has a concern of maximizing their return per unique visitor on thier site... then thats what you must express. It must be expressed correctly to be as effective as it can be. For example, with compelling data and facts. "351 customers have increased earnings per visitor from an average of .01 to .0365" or whatever. Coupled with testimonials/statements about annualized gains from customers etc. (not that any fuckwit here has any grasp of their numbers)
The paragraph under "Get Livecamnetwork"
Broadcast unlimited webcam-models to unlimited customers for per-minute profits & tips!
Cost: Only $299.95 Per Month, plus one-time setup fee of $750.00
Uhm... holy shit. You are completely detached from reality if you think someone is going to conclude that your product is the best solution for them AND worth $1000.00 to them AND a long term commitment with just few words.
Not.... gonna.... happen.
Next section...
it gets worse. What the hell does this mean? "Get LiveCamNetwork Pro
Includes everything in the standard addition,plus MBASE and LCN SNS!
Cost: Only $399.95 Per Month, plus one-time setup fee of $950.00"
MBASE? LCN? SNS? $399... plus $950.00 for acronyms?
Not.... gonna.... happen.
The user needs a solution to his problem - as HE defines it. I don't see that there is any attempt to understand or address the needs, questions and concerns of the user.
He needs to see all the facts and features, properly expressed so that HE can conclude it's the right solution. AND.... it has to be done well enough for him to conclude that "it's worth it" in terms of price AND to conclude that it's worth it in terms of the commitment .
You've given the user nothing, not even any information ... you've just offered a crazy price coupled with vague and unclear language.
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Yes, fewer illegal immigrants working equates to more job opportunities for American citizens.
Rochard
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