Media buying ROI

[Badmaash]

I know this question depends on what you are selling or the quality of traffic, but for those who buy traffic and your job depends on it, what kind of ROI do you see?

So lets say for example your company gives you a budget of £1000 a month and at the end of the year would you say that you made a loss, break even or what % profit?



Thanks

[k0nr4d]

The margins on media buying in adult are like 5%-ish

[Badmaash]

Originally Posted by k0nr4d

The margins on media buying in adult are like 5%-ish

So that 5% may then rebill, so after 1 year although the monthly ROI is 5% you will also have an accumulating rebill amount?

Is that how it works?

Thanks

[ilnjscb]

Originally Posted by k0nr4d

The margins on media buying in adult are like 5%-ish

Yikes! Nothing like making tax free muni rates on a very difficult unreliable product.

[st0ned]

This varies based on so many different factors. If you are the product owner many will have a goal of X amount of days or months to hit their target ROI based on previous data.

As an affiliate the margins tend to be less but are immediate if pushing PPL or PPS. I personally have some spots I still see a 100%+ ROI on (immediate since I am pushing PPL). However 20% or so is much more common.

[Klen]

I'l say average roi is 30%, think same can apply to any industry which involves buying/selling. But depending on what do you promote,as ROI can go up to 1000% if product is good enough.

[k0nr4d]

Originally Posted by Badmaash

So that 5% may then rebill, so after 1 year although the monthly ROI is 5% you will also have an accumulating rebill amount?

Is that how it works?

Thanks

The people I spoke to, that do mediabuying in adult, were mostly using PPS and it was coming out to 5% roughly as the margin.

[Zeiss]

Depends on lots of factors. You have to optimize. Besides, if you know what to do with your traffic, would you sell it? I doubt it. Have this in mind when buying.

[The Porn Nerd]

Originally Posted by k0nr4d

The people I spoke to, that do mediabuying in adult, were mostly using PPS and it was coming out to 5% roughly as the margin.

This is what I heard as well and also experienced the few times I have done significant media buys (over 10k). For me, as a smaller program owner, I felt (and feel) I can earn more than 5% using other traffic sources that convert better than ads (social media, tube submits, even gallery posts).

But if your company is larger and the revenue is in the 5-6 figure range for media buys (monthly) then 5% can mean quite a lot.

[JuicyBunny]

Originally Posted by The Porn Nerd

This is what I heard as well and also experienced the few times I have done significant media buys (over 10k). For me, as a smaller program owner, I felt (and feel) I can earn more than 5% using other traffic sources that convert better than ads (social media, tube submits, even gallery posts).

But if your company is larger and the revenue is in the 5-6 figure range for media buys (monthly) then 5% can mean quite a lot.

QFT for the little to smaller guys.

[Konda]

Originally Posted by Badmaash

So that 5% may then rebill, so after 1 year although the monthly ROI is 5% you will also have an accumulating rebill amount?

Is that how it works?

Thanks

You don't media buy on revshare, you do PPS or PPL

ROI is usually around 30%

with adult paysites it's much harder, maybe 5 - 10% unless you are targeting very targeted niches

[k0nr4d]

Originally Posted by Konda

You don't media buy on revshare, you do PPS or PPL

ROI is usually around 30%

with adult paysites it's much harder, maybe 5 - 10% unless you are targeting very targeted niches

Yeah I was referring to adult stuff. In mainstream if you buy a bunch of crap on aliexpress and sell it on facebook in your own shitty online store you will make alot more.

[Klen]

Originally Posted by Konda

You don't media buy on revshare, you do PPS or PPL

ROI is usually around 30%

with adult paysites it's much harder, maybe 5 - 10% unless you are targeting very targeted niches

It also depending which vertical , as there is multiple things which you can target with adult traffic - paysites,cams,dating,gambling,mobile

[matuloo]

Depends a lot on what you are promoting and where.

1. Paysites : almost impossible to turn profit as an affiliate on regular tube traffic from major networks like exo, tj etc ... As a paysite owner, if you are able to deal directly with the networks or site owners or buy "remnant traffic" or find sites that don't know about traffic networks ... then it can work. Profits will be rather low in most cases, some sites/spots will be better, some negative.

2. Adult nutra / dick pills : it can work even on tube traffic, profits up to 100% in rare cases if you can come up with a great LP. On average, you will be moving below 30% profit. Large part of the spots will hover around breakeven point, or low profit of about 10%. With proper optimization it works. The real profits come with volume and higher payouts per conversion.

3. Dating : works even on tube traffic, all payout models can be profitable : PPL, PPS, Revshare ... The key is to optimize aggressively, change creatives frequently and focus on LEAD QUALITY. The higher it is, the higher payout per lead you can get and that's what it is about. Profits depend largely on the funnel and site that you buy traffic from, it's easy to lose money, but properly optimized campaigns can make 100%+ profit. Usually the small hidden spots can bring the highest % ROI, but the volume are low. More trafficked spots are harder to make for, but the volume can make up for it. The average profit that a good media buyer can reach is 30-50% on decent volume.

etc ...

There are also other types of traffic, so it's hard to make a general statement. Email, members area, incentivized clicks ... all of these will convert in a different way.

[Rochard]

Collect email address. Once you have their email address, mail them constantly until they buy.

[WiredGuy]

I would aim for 10-15%. Anything below that, there better be serious volume involved otherwise it wouldn't be worth it.
WG

[fuzebox]

I would wager that average people and companies are seeing ROI's of -30%. Media buying is more about testing and dropping sources entirely these days

[shiraz9944]

Originally Posted by fuzebox

I would wager that average people and companies are seeing ROI's of -30%. Media buying is more about testing and dropping sources entirely these days

yup, can push about 40-50% a day with spending 3-5k on PPL, PPS sucks LOL. On paysites I imagine it's much worse.

I do often find that once I get it totally optimized and then split in it voluum another network's same offer. It cracks me up how much one will shave vs the same offer on another network. One netowrk pays say 4 and the other says 5 but offer A will make me 100% more.

[bloggerz]

You will lose money unless your product is very niched