Quote:
Originally Posted by k0nr4d
The people I spoke to, that do mediabuying in adult, were mostly using PPS and it was coming out to 5% roughly as the margin.
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This is what I heard as well and also experienced the few times I have done significant media buys (over 10k). For me, as a smaller program owner, I felt (and feel) I can earn more than 5% using other traffic sources that convert better than ads (social media, tube submits, even gallery posts).
But if your company is larger and the revenue is in the 5-6 figure range for media buys (monthly) then 5% can mean quite a lot.