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Depends a lot on what you are promoting and where.
1. Paysites : almost impossible to turn profit as an affiliate on regular tube traffic from major networks like exo, tj etc ... As a paysite owner, if you are able to deal directly with the networks or site owners or buy "remnant traffic" or find sites that don't know about traffic networks ... then it can work. Profits will be rather low in most cases, some sites/spots will be better, some negative.
2. Adult nutra / dick pills : it can work even on tube traffic, profits up to 100% in rare cases if you can come up with a great LP. On average, you will be moving below 30% profit. Large part of the spots will hover around breakeven point, or low profit of about 10%. With proper optimization it works. The real profits come with volume and higher payouts per conversion.
3. Dating : works even on tube traffic, all payout models can be profitable : PPL, PPS, Revshare ... The key is to optimize aggressively, change creatives frequently and focus on LEAD QUALITY. The higher it is, the higher payout per lead you can get and that's what it is about. Profits depend largely on the funnel and site that you buy traffic from, it's easy to lose money, but properly optimized campaigns can make 100%+ profit. Usually the small hidden spots can bring the highest % ROI, but the volume are low. More trafficked spots are harder to make for, but the volume can make up for it. The average profit that a good media buyer can reach is 30-50% on decent volume.
etc ...
There are also other types of traffic, so it's hard to make a general statement. Email, members area, incentivized clicks ... all of these will convert in a different way.
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