Business Thread: One reason sales are down that nobody ever discusses. Your Thoughts?

[The Porn Nerd]

Fiddy Shapalicious Members Areas.....:D

[Yanks_Todd]

Originally Posted by Roald

Lets set up a meeting, want to meet you!!

Absolutely. I just put you on the short list. I will get in touch with you before the show.

[the Shemp]

treating your current customers well is a given, but the issue isn't with the existing customers, it's with getting new customers... most dont like to part with some $$, when they have the option of watching the worlds biggest paysites for free...aka "the tubes" ...

[EddyTheDog]

Originally Posted by Roald

Not too sure about that, I know a few of the guys (big media buyers) behind the dating, cam and toon offers and they are not the same guys.

anyway, what has that to do with their paysites and how they treat their members? I think thats more what Shap is after here.

I am not sure we have moved far off topic - Its all about the big media buyers - Dating, Cams and the others you mentioned - Toons - Really?..

What are we arguing about again?....

[Roald]

Originally Posted by EddyTheDog

I am not sure we have moved far off topic - Its all about the big media buyers - Dating, Cams and the others you mentioned - Toons - Really?..

What are we arguing about again?....

LOL treating members well I think?

sunday mornings.....

Originally Posted by Yanks_Todd

Absolutely. I just put you on the short list. I will get in touch with you before the show.

perfect!!!

[EddyTheDog]

Originally Posted by Roald

LOL treating members well I think?

sunday mornings.....



perfect!!!

Sundays - I remember that now...

[PPPPasquale]

slowly shut down tube sites and offer hq sites/content as paysites.....let's make a new porn age

[arock10]

Piracy/tubes etc had a big impact for a few years but the last 2-3 years google extremely anti porn stance (especially legit porn) has been far worse for affiliates then anything else.

[CaptainHowdy]

Originally Posted by Lichen

Stopped reading here.

You sold your websites to the people who conspire with card bangers and rob surfers for $150 per sale. They are making millions, while webmaster who treat surfers like valuable customers are out of business.

Go fuck yourself.

There we go. Spare us the moraline, Shap.

[Grapesoda]

Originally Posted by Shap

I was recently in attendance at a tech conference keynote where the speaker discussed that many mainstream companies are now struggling online. In the past most online companies relied on mailing, seo and banner advertising as their bread and butter. Those days are long gone. Mailing open rates continue to decline, seo has completely changed and banner click thru rates continue to decline as well. Each of these three areas not only yielded great results but were FAST results. They were easy results. You didn't have to work very hard for them relatively speaking. The companies doing well today are those companies that have invested time and money in developing relationships with their clients.

As I sat their listening to this it really hit home. This has happened in adult as well. A large majority of adult companies that had great success were very successful at banner advertising, seo and mailing. How many adult companies have develop relationships with their existing customers? I would say very few. How many of them spend time developing relationships with prospective clients? Even fewer. I know when I ran Twistys and GayTube I made sure the entire team knew the importance of the customer, the relationship we had with them and making sure they were happy. On Twistys I spent a lot of time on the Members Forum discussing everything from suggestions to complaints to ideas to site upgrades. It was very important to me that the members knew I cared and more importantly I appreciated them as a customer. We didn't always see eye to eye but I cared about them. I think that played a huge role in Twistys weathering the tube storm that hurt many pay sites. I didn't do near enough with non members but the mentality was there and I know if I ran it today I'd have a number of strategies in place to really connect with people and get a huge following for the brand/site.

I thought up of a few starting points for anybody who would wants to try to improve their business in 2014.

#1. If you don't respect your customer change your thinking NOW! He's not a dirty porn surfer. He's not a loser. He's your customer and if you are a pay site he's made the decision to share some of his hard earned money with you. If you were walking down the street and a stranger walked up to you and gave you $25 or the next time you go out to eat some stranger picks up the bill for you. Would you appreciate it? Of course. Would you thank them? Of course. Why not do the same with your members?

#2 Make sure you are close to whoever does your customer support. Don't outsource you customer support. Customer support holds the answer to many of your problems and can give you the pulse of your industry. Make sure you have control of it and full access at all times to all support tickets.

#3 Know when a certain segment of the market is growing and when it's declining. Mailing can still be profitable but it's not going to make a comeback. Know that you will most likely see decreasing returns on mailing from today moving forward. Also know that there are new areas that open up daily for you to explore. Is your brand on Twitter? On other adult friendly social media platforms? Are you working those platforms properly? Or are you applying the same tactics across all of them? Ie are you blasting the same content in the same way across Twitter, Tumblr, Instagram, and Facebook? or are you catering to each market and what works best on each?

#4 Do you have any way to communicate with your customers and do you know much about them? Ie Do you know who your best customers are? Where did you get them? What other sites do your customers like? etc etc

Those are just a few quickies. If any of you want to discuss this more by all means let's discuss it. If you'd like any direct feedback for your particular situation I'd be more than happy to try to drum up a couple of ideas for you.

I'd love to know what your thoughts are on this. Fire away

Happy Holidays and a Happy and Prosperous 2014 to you all

Hi Shap.... it's me, BM Bradley, now appearing as grapesode from Montana... hope you and your family are doing well.... I've read your post and find several relevant points, the one point I'm not seeing though is the attraction of the content to potential customers.

my thoughts are that a 5 years ago there was a limited selection of content available to the market.... sure there was all the niche stuff etc HOWEVER the majority of the adult content was what I think of a 'San Fernando Valley Crap' weird hair and makeup, off the charts moaning, odd facial expressions, contorted unnatural posing in the stills sets and a lot of focus on the 'cock' .... when there was no other content available this stuff was selling... now.... not so much... once the 'potential clients' were able to find 'unmolested content' via the tubes and other avenues like social media and cams... this became the preferred choice, while those unwilling or unable to see the direction of the market shift started losing their customer base.

you can see this in action at GFY almost every day in fact.... models posted that I know for a fact that will convert and retain are belittled and unceremoniously dismissed. and in the case of 'twistys', since you left, the quality of the content has depreciated or at least the images posted at gfy for affiliates is certainly degraded...

from my perspective with the client base I shoot for... I see things from the point of view of the 'member' ... I read the comments every day and follow the scoring on the sets everyday, across the network, everyday... then try and adjust my shooting to follow these trends... I will say that I'm not particularly interested or excited as a 'man' in the content I'm producing HOWEVER my company is solvent and my family feed... this week.

I'm not sure how galm-porn is doing and in fact I have no real interest in glam-porn (is that even what's they call the stuff these days) I do know the guys shooting it are infatuated with the 'look' and that clients are investing HEAVILY into glam porn because it's expensive as hell to shoot but are 'members'? does it convert and retain? I have no idea... glad everybody's working though

and parody's... well once you get over seeing a vagina why would anyone watch low quality productions and bad acting for a 'peek'? you know? sure these companies are busting ass to turn great product... but reality check: they don't have 100 million dollar budgets... and truth be told even 100 million dollars films are crap a lot of the time...

I have my own ideas about content and marketing and that's the direction I'm headed and I'm sure there are very very many smart people out there looking forward as well.. and I'm sure that even though the gold rush is over adult is still viable, and that there are plenty of untapped 'mines' in them hills

happy holidays to you and your family Shap.... regards, Brian

[Shap]

Originally Posted by EddyTheDog

OK - That's total BS - That's why 'wow'...

You asked.....

Do you think that Twistys' customers have been treated well?..

Come on Shap - You know that they have been fucked as well as I do - If not then again - WOW.....

Wow is right. You obviously are far more enlightened and in the know than I am

[Shap]

Originally Posted by dig420

I think 1.65 million hits per hour to not even the largest tube site has a FUCKLOAD more to do with it than us not finding the right kind of advertisement.

We all know that. But it isn't the only thing that has changed over the past 7 years, the Internet has completely changed. If you rely on banner, Seo and mailing you can't expect to see increasing returns moving forward they are dying markets.

[Shap]

Originally Posted by the Shemp

treating your current customers well is a given, but the issue isn't with the existing customers, it's with getting new customers... most dont like to part with some $$, when they have the option of watching the worlds biggest paysites for free...aka "the tubes" ...

I agree, How do most people try to attract new clients?

[Shap]

Originally Posted by CaptainHowdy

There we go. Spare us the moraline, Shap.

I guess I made a mistake posting huh? Wasn't taking a moral line just trying to share some stuff I had heard and thought of

[jódete]

Originally Posted by Shap

I guess I made a mistake posting huh? Wasn't taking a moral line just trying to share some stuff I had heard and thought of

[Shap]

Originally Posted by jódete

hahah

[Barry-xlovecam]

Originally Posted by Yanks_Todd

Net Promoter Score?

Give that man a cigar!

Actually I prefer the acronym's translation to Net Promoter System as the proven successful management system needs to be fully integrated into the corporate (or small business) philosophy and management style. Apple, ebay, Virgin, Enterprise rent-a-car and many other success stories are currently using NPS in one form or another.



http://www.bain.com/

While the whole concept is about a number ("the score"), it's not about the number! Too many executives fall into the trap of overfocusing on moving the score. Of course, that's natural; executives get paid to improve numbers. But in the case of NPS, that same attitude will, almost always, doom the program to failure, or worse, turn it into what most customer satisfaction programs are something that employees game to get better scores, not happier customers. The best programs look at the score as a lag indicator a validation of the improvements the company has put in place because of the voice of the customer received via survey verbatims. And the litmus test for whether the company "gets" this? Listen to the questions that get asked when executives visit the front line. Are they asking about the score, or are they probing the front line for what are the top issues their customers are telling them in their surveys?

Reichheld, Fred (2011-09-20). The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World (Kindle Locations 3710-3717). Harvard Business Review Press. Kindle Edition.

[lucas131]

people can cry about tubes and anything, but there are still people who want to buy, like me, but i cant, because two of three sites i wanted to buy this year didnt allow me to pay with none of my credit cards, not even with my ge money silver mastercard, which is serious mastercard not some prepaid ... so that is something that makes me thinking ... have a nice sales in next year everyone!

[fuzebox]

My strategy for my new 2014 project is a quality product and customer retention

[MaDalton]

Originally Posted by lucas131

people can cry about tubes and anything, but there are still people who want to buy, like me, but i cant, because two of three sites i wanted to buy this year didnt allow me to pay with none of my credit cards, not even with my ge money silver mastercard, which is serious mastercard not some prepaid ... so that is something that makes me thinking ... have a nice sales in next year everyone!

the arrogance is still strong among many billing companies when it comes to certain countries

[jack-exploitedbabysitters]

Most people could care less. I swear their is still so much shady billing going on, u lose customer confidence. Half the time i want to join a paysite and see someones members area i have to get myself a prepaid card.

[TheSquealer]

Shap, you've been around maybe as long as I have. This is not revelatory. I've always said since the beginning that this industry, more than any other has always prides itself in its adversarial relationship with its customers.

Remember the first few years? The most commonly chanted mantra I remember in 97/98/99/00 is "surfers are stupid". I used to marvel at that and it didn't take a crystal ball to understand that anyone treating a customer as a statistic will ultimately fail. CEN, Maxcash and a host of many others that dominated the first few years and thought that way faded just as quickly as they burst into the scene.

The fact is that this has improved a great deal over time!as the market changed and surfers became now educated and were better able to make informed decisions. Shitty, cookie cutter sites full of nothing but plugins (which almost all big sites were in those early days) ultimately failed when users were finally given unique, high quality content, ability to download content, ratings/feedback systems, better customer support and so on.

The problem with this industry, though the attitudes have improved greatly lie in the personality types it attracts, not ignorance of commonly accepted business practices which have been the norm for sometime.

Trying to educate these fuckwits on way to treat customers in a way that would seem quite obvious to be common sense in any businesses of any type is like trying to teach a pig to sing. It will waste your time and agitate the pig.

... But thinking like this gives you a huge advantage. Exploit it.

[TheSquealer]

He'll, attitudes used to be so bad that companies like Ibill and a few others would give their entire customer databases over to a few ruthless spammers (my ex biz partner included) where they would blast them day in and day out with scat and bestiality sites. Lasrado was one of the very worst for this as neither were illegal in AU at the time.

[Relentless]

Originally Posted by Lichen

Now what is left is milking surfers for everything you can. Take their money and run.

Not only is that false, it's pretty much the opposite of the truth from a consumer POV....

Consumers benefited from the free tubes, they benefit from the business models that have come since the tubes and they benefit tremendously from the fact that successful companies now go out of their way to keep them happy rather than to score a quick buck. Having reviewed and re-reviewed thousands of paysites over several years in pretty much every niche, evaluated the terms of service and billing methods used by hundreds of sites and so on, I'm in a pretty good position to let you know that the user experience consumers get now is far better than it was before the tubes existed - and Manwin paysites have been pretty strong in that regard for the average customer.

I fully agree the tubes severely damaged business models and shrank the financial pie for many webmasters (which is something that pisses me off), but most consumers couldn't care less about any of that. Consumers are much more savvy now, faster to chargeback, unwilling to accept bogus charges and demand a much higher level of quality than they did in the past. The paysites that are making real money are the ones that provide a product consumers trust, and ones that consumers believe are 'better than free.'

[Relentless]

If you think consumers can determine the 'neighborhood' your site is in... let me know how you think they do that. Almost everything that affects trust is site or brand specific. It's not like walking down 5th Avenue and knowing the stores on that street pay six figures in rent, have been there for decades and are unlikely to swindle you out for 29.99 any time soon just by virtue of their location.

Your site should make the case that it is safe, secure, trustworthy, honest, fun, better than free alternatives.... or it won't sell nearly as well in 2014 as another site in your niche that does make those arguments effectively as part of its tour.

[Kolargol]

I treat my customers very well and they don't complain but I think retention is very good not because of that but because of the content I have.

[Shap]

Originally Posted by Kolargol

I treat my customers very well and they don't complain but I think retention is very good not because of that but because of the content I have.

Agreed but it helps I'm sure

Ever make custom content for members?

[Relentless]

Originally Posted by Kolargol

I treat my customers very well and they don't complain but I think retention is very good not because of that but because of the content I have.

Nicely showing someone garbage will not sell either. Agreed.

[Shap]

Originally Posted by Grapesoda

you can see this in action at GFY almost every day in fact.... models posted that I know for a fact that will convert and retain are belittled and unceremoniously dismissed. and in the case of 'twistys', since you left, the quality of the content has depreciated or at least the images posted at gfy for affiliates is certainly degraded...

On this note two points.
#1 the person picking the pics for gfy does a horrible job. I usually played a role in this as I felt it was part of the brand and the image we wanted affiliates and the industry to have of Twistys.

#2 the guys making the galleries/sales tools aren't connected to the brand. They just pump them out. Not much you can do about that. When you have as many brands under one umbrella it's hard to make sure each has the perfect look.

#3 The editors I had working for me that had learned from me are all gone now. That changes the final product and hurts as well.

[Shap]

Originally Posted by Grapesoda

from my perspective with the client base I shoot for... I see things from the point of view of the 'member' ... I read the comments every day and follow the scoring on the sets everyday, across the network, everyday... then try and adjust my shooting to follow these trends... I will say that I'm not particularly interested or excited as a 'man' in the content I'm producing HOWEVER my company is solvent and my family feed... this week.

I felt the same way in the last 2 years or so with Twistys. I often felt we had to deliver content that wasn't what I would call exciting to me. But it appealed to a large group of members that loved it.

[Shap]

Originally Posted by Grapesoda

Hi Shap.... it's me, BM Bradley, now appearing as grapesode from Montana... hope you and your family are doing well.... I've read your post and find several relevant points, the one point I'm not seeing though is the attraction of the content to potential customers.

my thoughts are that a 5 years ago there was a limited selection of content available to the market.... sure there was all the niche stuff etc HOWEVER the majority of the adult content was what I think of a 'San Fernando Valley Crap' weird hair and makeup, off the charts moaning, odd facial expressions, contorted unnatural posing in the stills sets and a lot of focus on the 'cock' .... when there was no other content available this stuff was selling... now.... not so much... once the 'potential clients' were able to find 'unmolested content' via the tubes and other avenues like social media and cams... this became the preferred choice, while those unwilling or unable to see the direction of the market shift started losing their customer base.

you can see this in action at GFY almost every day in fact.... models posted that I know for a fact that will convert and retain are belittled and unceremoniously dismissed. and in the case of 'twistys', since you left, the quality of the content has depreciated or at least the images posted at gfy for affiliates is certainly degraded...

from my perspective with the client base I shoot for... I see things from the point of view of the 'member' ... I read the comments every day and follow the scoring on the sets everyday, across the network, everyday... then try and adjust my shooting to follow these trends... I will say that I'm not particularly interested or excited as a 'man' in the content I'm producing HOWEVER my company is solvent and my family feed... this week.

I'm not sure how galm-porn is doing and in fact I have no real interest in glam-porn (is that even what's they call the stuff these days) I do know the guys shooting it are infatuated with the 'look' and that clients are investing HEAVILY into glam porn because it's expensive as hell to shoot but are 'members'? does it convert and retain? I have no idea... glad everybody's working though

and parody's... well once you get over seeing a vagina why would anyone watch low quality productions and bad acting for a 'peek'? you know? sure these companies are busting ass to turn great product... but reality check: they don't have 100 million dollar budgets... and truth be told even 100 million dollars films are crap a lot of the time...

I have my own ideas about content and marketing and that's the direction I'm headed and I'm sure there are very very many smart people out there looking forward as well.. and I'm sure that even though the gold rush is over adult is still viable, and that there are plenty of untapped 'mines' in them hills

happy holidays to you and your family Shap.... regards, Brian

Happy Holidays to you and yours as well Brian.

Not sure if I missed any other question of yours. If i did let me know

[Shap]

Originally Posted by Relentless

If you think consumers can determine the 'neighborhood' your site is in... let me know how you think they do that. Almost everything that affects trust is site or brand specific. It's not like walking down 5th Avenue and knowing the stores on that street pay six figures in rent, have been there for decades and are unlikely to swindle you out for 29.99 any time soon just by virtue of their location.

Your site should make the case that it is safe, secure, trustworthy, honest, fun, better than free alternatives.... or it won't sell nearly as well in 2014 as another site in your niche that does make those arguments effectively as part of its tour.

Twitter is a great way to show the public what your site is about. As a consumer I generally like to research everything before I buy. Products, hotels, restaurants, even the seat I choose on a flight (Seatguru.com is so awesome). The information is out there to find out if a product or site or company is safe and you can get a really good feel for what the company is about by researching them. Twitter is a good start because it lets you know if a company is old school and simply shoves their crap down your throat or if they actually care about what their customers have to say.

In the past letting the public know what you were about was very hard but today i think it's becoming easier and easier.

[Shap]

Originally Posted by Relentless

Not only is that false, it's pretty much the opposite of the truth from a consumer POV....

Consumers benefited from the free tubes, they benefit from the business models that have come since the tubes and they benefit tremendously from the fact that successful companies now go out of their way to keep them happy rather than to score a quick buck. Having reviewed and re-reviewed thousands of paysites over several years in pretty much every niche, evaluated the terms of service and billing methods used by hundreds of sites and so on, I'm in a pretty good position to let you know that the user experience consumers get now is far better than it was before the tubes existed - and Manwin paysites have been pretty strong in that regard for the average customer.

I fully agree the tubes severely damaged business models and shrank the financial pie for many webmasters (which is something that pisses me off), but most consumers couldn't care less about any of that. Consumers are much more savvy now, faster to chargeback, unwilling to accept bogus charges and demand a much higher level of quality than they did in the past. The paysites that are making real money are the ones that provide a product consumers trust, and ones that consumers believe are 'better than free.'

Great post and thanks for sharing. I would have guessed sites had improved but in no way have the hands on knowledge you have. Nice to hear

[jódete]

Originally Posted by Lichen

Stopped reading here.

You sold your websites to the people who conspire with card bangers and rob surfers for $150 per sale. They are making millions, while webmaster who treat surfers like valuable customers are out of business.

Go fuck yourself.

its cool, shap sold out. take the manwin $$$$ an go watch soccer games in england an the pussy was givin Chelsea tickets away. fade to black, dont come rollin bck splashin lecture shit. yeah you can come bck shap cuz ppl will suck your dick, the newbies have NO respect for ya !!!! how ya gonna out wit the tubes, yea you had one, how ya gonna outwit the filelockers based in germany stuffed with your content ???? gotta laugh at the dinosaurs !!!!! especially the ones that sold out the biz !!!!

Originally Posted by Lichen

Stopped reading here.

Go fuck yourself.

[jigga]

The quality control in this business has always been pretty bad. There are some who do it right but very few actually take pride in the finished product. Take pics for example, most of the mega sites have awful presentation when it comes to pics, even though they have access to a vast library that would certainly appeal to their members if some time was spent editing the final product.

[lucas131]

Originally Posted by MaDalton

the arrogance is still strong among many billing companies when it comes to certain countries

interesting is, i have bought like 5 memberships when i have been in chamonix, france, with my czech card, now, from czech, with the same card, i cannot buy ... makes you really thinking wtf?

[Relentless]

Originally Posted by Shap

Twitter is a great way to show the public what your site is about. As a consumer I generally like to research everything before I buy. Products, hotels, restaurants, even the seat I choose on a flight (Seatguru.com is so awesome). The information is out there to find out if a product or site or company is safe and you can get a really good feel for what the company is about by researching them. Twitter is a good start because it lets you know if a company is old school and simply shoves their crap down your throat or if they actually care about what their customers have to say. In the past letting the public know what you were about was very hard but today i think it's becoming easier and easier.

Yes, I agree Twitter (and social media more generally) are a good way to improve trust. Those are site specific tools. You'd need to have a strong presence for Twistys, another for Brazzers, another of X brand and Y brand as well. You can't just rely on a neighborhood the way offline businesses can. The exception is bankable brands... having a site 'powered by Playboy' or 'from Hustler' definitely helps but most porn sites do not have that option - so for most it becomes an individual hurdle to clear.

Does your site earn enough trust to make someone confident at the point of sale or not? I view that as the first threshold for a sale. If your site doesn't pass, the person won't join it no matter what else your site has going for it. There are lots of things that can help. One thing with billing for example, there are plenty of reasons to use one biller or another... and reasons not to use one biller or another. However, one thing I rarely see mentioned is that when consumers see a CCBill payment page, many have already used it before on past purchases and trust the site more even if its an available biller and not the primary biller.

WebsiteSecure.org certification has a noticeable impact as well according to clients and it is very visible on top review sites (top review sites also provide greater trust for your site even if they give your site an average score for entertainment value). Anyone who wants a demonstration and references for it should contact me.

There are many ways to help a consumer trust your site... everything from cleaning up the typos on your tour to displaying a privacy policy customers can read. They are all worth doing and usually they are site specific, meaning doing them for each of your sites even if the sites are on the same network, is almost always a good idea. The cost a building a strong reputation is tiny compared to the cost of not building one.

Happy New Year Shap

[Shap]

Originally Posted by jódete

its cool, shap sold out. take the manwin $$$$ an go watch soccer games in england an the pussy was givin Chelsea tickets away. fade to black, dont come rollin bck splashin lecture shit. yeah you can come bck shap cuz ppl will suck your dick, the newbies have NO respect for ya !!!! how ya gonna out wit the tubes, yea you had one, how ya gonna outwit the filelockers based in germany stuffed with your content ???? gotta laugh at the dinosaurs !!!!! especially the ones that sold out the biz !!!!

I'm getting old I had trouble understanding your post. From what I did understand it Sounds like you are a big fan of mine thanks bros

How was business for you in 2013?

[NETbilling]

Excellent topic points Shap and its great to see you still around here even though you are not in the biz so much anymore. Mucho respect for the business you built, the decisions you made and the interest you still take in the state of the industry.

I love seeing some good business threads here on GFY.

Treating the customers well are points that I always preach in seminars that we speak on at shows. Customer interaction is important and when the customers get to see the human interaction behind these sites it makes for better member retention. That mixed with honest billing and great content are the 3 keys for success.

However, I don't agree with your point about handling your own customer service and not to outsource it. While it is important to have member interaction and provide 24/7 customer support, small-med sized programs don't have the staff of ability to effectively provide it alone. A mixture of using an outsourced company that handles billing support, cancellation and retention offers, order fulfillment questions and password help etc, and the program owners provided support, is a very viable solution, if you are working with a call center/support team that can provide custom support features.

Mitch

[David - PG]

Originally Posted by The Porn Nerd

but I know from my own experience: the LAST thing I want is some porn site I've joined contacting me for 'feedback'.

Got a different experience. We got members sending us 1000 word essays with feedback. I find it highly valuable.

[bronco67]

How about "have an awesome product"???

Has anyone mentioned that yet?

[GAMEFINEST]

great points for sure

[SmutGiant]

Originally Posted by VikingMan

Actually I push femdom so my customers like to be called losers

The original post was good, but this. This is the reason I come to GFY

The days of the hard sell landing page are over. Future successful marketers are those who will focus on developing a content delivery strategy. The higher the engagement factor the better.

[Mr. Hugo]

Spot on analysis - show a customer you care about them and they keep coming back

[Kolargol]

Originally Posted by Shap

Agreed but it helps I'm sure

Ever make custom content for members?

Yes we do. If more customers are into something or we just like the idea - we go ahead with it. If the script is complicated or microniche - we charge a little extra for it.

[Shap]

Originally Posted by bronco67

How about "have an awesome product"???

Has anyone mentioned that yet?

Having the right content is a given IMO

[Oohh]

By non intrusive, yes, but give the customer the option.

[bean-aid]

Originally Posted by Shap

Having the right content is a given IMO

Seems obvious but it is not. Many, many people think really hard how to most easily fuck their members for quickest monetary gain.

[David - PG]

Originally Posted by beaner

Seems obvious but it is not. Many, many people think really hard how to most easily fuck their members for quickest monetary gain.

I don't think this type of short-sighted behavior is specific to adult. You'll find it in any industry, especially consumer goods and services.

[Yanks_Todd]

Originally Posted by Relentless

Not only is that false, it's pretty much the opposite of the truth from a consumer POV....

Consumers benefited from the free tubes, they benefit from the business models that have come since the tubes and they benefit tremendously from the fact that successful companies now go out of their way to keep them happy rather than to score a quick buck. Having reviewed and re-reviewed thousands of ...........are making real money are the ones that provide a product consumers trust, and ones that consumers believe are 'better than free.'

Well said