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If you think consumers can determine the 'neighborhood' your site is in... let me know how you think they do that. Almost everything that affects trust is site or brand specific. It's not like walking down 5th Avenue and knowing the stores on that street pay six figures in rent, have been there for decades and are unlikely to swindle you out for 29.99 any time soon just by virtue of their location.
Your site should make the case that it is safe, secure, trustworthy, honest, fun, better than free alternatives.... or it won't sell nearly as well in 2014 as another site in your niche that does make those arguments effectively as part of its tour.
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