Print Advertising Remains Relevant in the Expanding Marketplace

[Holly Lez!]

As technology continues to expand ways for retailers and vendors to reach consumers, many methods that could be considered old-hat have withstood the emergence of new avenues of advertising and managed to stay current. Cybersocket, over the years has embraced these changes and expanded the platforms that if offers to its clients to advertise as well as maintaining its base as a print publication first. Cybersocket understands what the LGBT audience is looking for and their marketing needs and works with clients to create campaigns that meet both demands. Below you will find 11 facts provided by The Power of Print explaining the relevance of print advertising in today?s market.

11 Facts About Magazines

Magazine readership has grown over the past five years. (Source: MRI)

Average paid subscriptions reached nearly 300 million in 2009. (Source: MPA estimates based on ABC first and second half 2009 data

4 out of 5 adults read magazines. (Source: MRI)

Magazines deliver more ad impressions than TV or Web in half-hour period. (Source: McPheters & Company)

Magazine readership in the 18 to 34 segment is growing. (Source: MRI)

Since Facebook was founded, magazines gained more than one million young adult readers. (Source: MRI)

The average reader spends 43 minutes reading each issue. (Source: MRI)

Magazines are the No. 1 medium of engagement ? across all dimensions measured. Simmons? Multi-Media Engagement Study find magazines continue to score significantly higher than TV or the Internet in ad receptivity and all of the other engagement dimensions, including ?trustworthy? and ?inspirational.? (Source: Simmons Multi-Media Engagement Study)

Magazines and magazine ads garner the most attention: BIGresearch studies show that when consumers read magazines they are much less likely to engage with other media or to take part in non-media activities compared to the users of TV, radio or the Internet. (Source: BIGresearch Simultaneous Media Usage Study)

Magazines outperform other media in driving positive shifts in purchase consideration/intent. (Source: Dynamic Logic)

Magazines rank No. 1 at influencing consumers to start a search online ? higher than newer media options. (Source: BIGresearch Simultaneous Media Usage Study)

For more info on how Cybersocket Magazine can help you reach gay consumers, contact [email protected]

Please visit http://powerofmagazines.com/index.html for more information.

[scubadiver626]

The net killed porn mags a long time ago.

[Holly Lez!]

Originally Posted by scubadiver626

The net killed porn mags a long time ago.

I wasn't speaking of porn magazines and Cybersocket isn't a porn magazine.. it is a review mag of gay porn sites..and point 11 speaks to this

Magazines rank No. 1 at influencing consumers to start a search online ? higher than newer media options. Source: BIGresearch Simultaneous Media Usage Study

[JFK]

Thanks for that Holly, The FUBAR Times, Cybersocket Award Winner

[K R I S T E N]

Holly - this is a very thorough and awesome post you made today. THANK YOU.

As a consumer, I STILL prefer to read magazines than go to their respective sites. To date, I have NEVER visited sites like Cosmo.com, HouseBeautiful.com, LAMagazine.com (if that's even the URL), Wired.com etc - however, I have subscriptions to those magazines and MANY more and enjoy reading them cover to cover.

The same thing can be said for trade journals. I never go to XBIZ or AVN's digital magazines but ALWAYS scour the pages of the physical products as there are FEATURE articles and some things that neither post online. I cannot be bothered to sit on a kindle or an ipad and would rather get paper cuts from flipping pages of Martha Stewart Living and Vogue.

[glowlite]

Contrary to popular belief printed materials are extremely popular with consumers. They enjoy and embrace the comfort of having printed materials at their beck-and-call. Large retailers have learned that the hard way.

Print can be read, reread, layed aside, and reread again many times over. That gives people multiple opportunities to ingest information at their own leisure.

Some of the largest retailers in the United States have learned simply having an online presence is NOT enough to capture the majority of the buying public.

Staples, Radio Shack, JCWhitney are just 3 examples of huge retailers who "get it". JCPenney is a prime example of a huge retailer who doesn't "get it", they pissed away a huge market share. Toys-R-Us "gets it". People, you and me, love reaching down beside our lazyboy in the evening and grabbing this weeks sale flyer. And we can do it time-and-time again without being badgered by sales clerks. We love perusing this years Christmas catalog or this years Spring & Summer catalog as often as we want whenever we want in the comfort of our homes.

[iamtam]

your points are awesome but you dont show that they apply to your publication.

[AsianDivaGirlsWebDude]

I read magazines less now than before, but still enjoy them just as much (especially when traveling)...

This months magazines (so far): Creative Cow, DV, Wired, Details, Rolling Stone, Nation, Mother Jones, Kush, and Mad (my bible)...I only visit a few of their web sites intermittently.

I still do most of my reading online.

ADG

[AdultKing]

Print is huge, anyone who goes to DRUPA , Pack Print or All in Print China will be amazed at how big print is, I sell second hand printing machinery via our website www.printlistings.com, advertisers turn over millions in machinery.

Print touches every part of our lives every day, hard to find any other industry that will do that.

One of these with a good coater will let you print a 4 color magazine

http://printlistings.com/2000-heidelberg-cd-102-5/

then you need guillotines, collators, binders. Huge business, print isn't going anywhere.

[Morgan Sommer]

Originally Posted by iamtam

your points are awesome but you dont show that they apply to your publication.

Hi the reason this study applies to Cybersocket is that our entire focus as a print publication is to engage the reader and convince them to go online and buy "your" online product.

We have been in business for 14 years working consistently to convince owners of web based businesses that it is good business to reach out to potential consumers in offline media.

We look forward to working with you in any way possible.

[JFK]

Originally Posted by Morgan Sommer

Hi the reason this study applies to Cybersocket is that our entire focus as a print publication is to engage the reader and convince them to go online and buy "your" online product.

We have been in business for 14 years working consistently to convince owners of web based businesses that it is good business to reach out to potential consumers in offline media.

We look forward to working with you in any way possible.

Excellent reasoning Morgan

[Honez]

Bravo Holly!!

[Redrob]

I still sell $3-4K in magazines a week.

[TheDoc]

How many total magazines and new magazines make up that growth?

Because golf magazines are down all over.. but I know gaming and extreme sports mags have been taking off for years.

The other question is, what is the actual value of the readers? When I read most of these new magazines, the average product value is very low, often under $100, a bit more for extreme sports. But compared to golf, those are $20k - $100k watches, $75-$125k cars, and only the top of the line in equipment - major major major value difference.

Without question people read them... but I would dang sure watch what I'm paying today vs. just a few years ago.