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How many total magazines and new magazines make up that growth?
Because golf magazines are down all over.. but I know gaming and extreme sports mags have been taking off for years.
The other question is, what is the actual value of the readers? When I read most of these new magazines, the average product value is very low, often under $100, a bit more for extreme sports. But compared to golf, those are $20k - $100k watches, $75-$125k cars, and only the top of the line in equipment - major major major value difference.
Without question people read them... but I would dang sure watch what I'm paying today vs. just a few years ago.
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