Contrary to popular belief printed materials are extremely popular with consumers. They enjoy and embrace the comfort of having printed materials at their beck-and-call. Large retailers have learned that the hard way.
Print can be read, reread, layed aside, and reread again many times over. That gives people multiple opportunities to ingest information at their own leisure.
Some of the largest retailers in the United States have learned simply having an online presence is NOT enough to capture the majority of the buying public.
Staples, Radio Shack, JCWhitney are just 3 examples of huge retailers who "get it". JCPenney is a prime example of a huge retailer who doesn't "get it", they pissed away a huge market share. Toys-R-Us "gets it". People, you and me, love reaching down beside our lazyboy in the evening and grabbing this weeks sale flyer. And we can do it time-and-time again without being badgered by sales clerks. We love perusing this years Christmas catalog or this years Spring & Summer catalog as often as we want whenever we want in the comfort of our homes.
