Study indicates internet users dislike MOBILE ADS - GoFuckYourself.com

$5 submissions · 02-01-2011, 02:00 PM

Due to the "private" nature of personal mobile devices, advertising isn't very welcome on this platform. However... I see the opposite being true for adult advertising.

Source: http://www.emarketer.com/Article.aspx?R=1008210

Quote:

With mobile advertising on the upswing, marketers must remember that many consumers are still less than thrilled about ads on this very personal device. Catering to their preferences for ad formats and features could help the mobile audience warm up to the usefulness of the channel.

According to a survey from Yahoo! and The Nielsen Company, being informative was the most important quality of mobile ads for a wide variety of products and services. Relevancy was a relatively close second in most categories.

Barefootsies · 02-01-2011, 02:01 PM

Said it ain't so...

FlexxAeon · 02-01-2011, 02:28 PM

adult mobile ads can stand to be more 'informative', relatively speaking (how much info is there to promote in porn after all

). just because an ad fits in a mobile browser does not make it attractive to someone who is browsing thru mobile adult sites.

due to the limitations of mobile, you almost NEED ads to offer something thats striking and jumps out at the surfer. yet, with all of the ads i've run on my network, at least half of them had to be created or tweaked by me by hand to make them click worthy. several programs have slapped together their sites and offered half assed ads, or sometimes no ads at ALL, expecting it to sell.

Tom_PM · 02-01-2011, 02:34 PM

Heck, I complain to CBS because if you ever watch clips on there, they jam 30 second tv spots as ads before the clips (like EVERY clip too). Totally ditzy and at least twice too long for a non-tv ad spot. 10 to 15 seconds is tops imho, or 5 seconds if you also brand/watermark the clip.

NikKay · 02-02-2011, 08:06 AM

I always find polls untrustworthy when it comes to marketing/advertising. How much can you trust what someone SAYS about their preferences in this area? It's all about user behavior and you can gleam that from analytics to get a more accurate data set. What I find fascinating is the difference between how a site user responds to a poll and how they actually interact with the content they are being polled about. Generally what they think they do and what they actually do show a variance.

In my experience with mobile advertising (just over the past year)... the CTR is much higher, the conversation rate is much higher, and several other KPI's are drastically different as compared to the same content on a non-mobile platform.

fatfoo · 02-02-2011, 08:13 AM

Relevant ads are important. A person wants the correct ads for his/her age, interests and hobbies. Highly targeted marketing will be more successful than non-targeted.

$5 submissions · 02-02-2011, 01:54 PM

Quote:

Originally Posted by fatfoo

Relevant ads are important. A person wants the correct ads for his/her age, interests and hobbies. Highly targeted marketing will be more successful than non-targeted.

Thanks, Fatfoo

Wizzo · 02-02-2011, 02:17 PM

Quote:

Originally Posted by NikKay

I always find polls untrustworthy when it comes to marketing/advertising. How much can you trust what someone SAYS about their preferences in this area? It's all about user behavior and you can gleam that from analytics to get a more accurate data set. What I find fascinating is the difference between how a site user responds to a poll and how they actually interact with the content they are being polled about. Generally what they think they do and what they actually do show a variance.

In my experience with mobile advertising (just over the past year)... the CTR is much higher, the conversation rate is much higher, and several other KPI's are drastically different as compared to the same content on a non-mobile platform.

Exactly, this kinda remains me of popups online, take a poll and everyone hates them, put one up and everyone clicks on them... lol

Chosen · 02-02-2011, 02:36 PM

Quote:

Originally Posted by fatfoo

Relevant ads are important. A person wants the correct ads for his/her age, interests and hobbies. Highly targeted marketing will be more successful than non-targeted.

Thanks for the useful info, genius

ottopottomouse · 02-02-2011, 02:38 PM

got a hosts file on my phone

Barry-xlovecam · 02-02-2011, 03:18 PM

TY for the link

02-01-2011, 02:01 PM	#2
Barefootsies Choice is an Illusion Industry Role: Join Date: Feb 2005 Location: Land of Obama Posts: 42,635	Said it ain't so... __________________ Should You Email Your Members? Link1 \| Link2 \| Link3 Enough Said. "Would you rather live like a king for a year or like a prince forever?"

02-01-2011, 02:28 PM	#3
FlexxAeon Confirmed User Industry Role: Join Date: May 2003 Posts: 3,765	adult mobile ads can stand to be more 'informative', relatively speaking (how much info is there to promote in porn after all ). just because an ad fits in a mobile browser does not make it attractive to someone who is browsing thru mobile adult sites. due to the limitations of mobile, you almost NEED ads to offer something thats striking and jumps out at the surfer. yet, with all of the ads i've run on my network, at least half of them had to be created or tweaked by me by hand to make them click worthy. several programs have slapped together their sites and offered half assed ads, or sometimes no ads at ALL, expecting it to sell. __________________ flexx [dot] aeon [at] gmail

02-01-2011, 02:34 PM	#4
Tom_PM Porn Meister Industry Role: Join Date: Feb 2005 Posts: 16,443	Heck, I complain to CBS because if you ever watch clips on there, they jam 30 second tv spots as ads before the clips (like EVERY clip too). Totally ditzy and at least twice too long for a non-tv ad spot. 10 to 15 seconds is tops imho, or 5 seconds if you also brand/watermark the clip. __________________ 43-922-863 Shut up and play your guitar.

02-02-2011, 08:13 AM	#6
fatfoo ICQ:649699063 Industry Role: Join Date: Mar 2003 Posts: 27,763	Relevant ads are important. A person wants the correct ads for his/her age, interests and hobbies. Highly targeted marketing will be more successful than non-targeted. __________________ Send me an email: [email protected]

02-02-2011, 02:38 PM	#10
ottopottomouse She is ugly, bad luck. Industry Role: Join Date: Jan 2010 Posts: 13,177	got a hosts file on my phone __________________ ↑ see post ↑ 13101

02-02-2011, 08:06 AM	#5
NikKay Confirmed User Industry Role: Join Date: Aug 2001 Posts: 1,642	I always find polls untrustworthy when it comes to marketing/advertising. How much can you trust what someone SAYS about their preferences in this area? It's all about user behavior and you can gleam that from analytics to get a more accurate data set. What I find fascinating is the difference between how a site user responds to a poll and how they actually interact with the content they are being polled about. Generally what they think they do and what they actually do show a variance. In my experience with mobile advertising (just over the past year)... the CTR is much higher, the conversation rate is much higher, and several other KPI's are drastically different as compared to the same content on a non-mobile platform.

02-02-2011, 03:18 PM	#11
Barry-xlovecam It's 42 Industry Role: Join Date: Jun 2010 Location: Global Posts: 18,083	TY for the link