Study indicates internet users dislike MOBILE ADS

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  • $5 submissions
    I help you SUCCEED
    • Nov 2003
    • 32189
    #1

    Study indicates internet users dislike MOBILE ADS

    Due to the "private" nature of personal mobile devices, advertising isn't very welcome on this platform. However... I see the opposite being true for adult advertising.

    Source: http://www.emarketer.com/Article.aspx?R=1008210

    With mobile advertising on the upswing, marketers must remember that many consumers are still less than thrilled about ads on this very personal device. Catering to their preferences for ad formats and features could help the mobile audience warm up to the usefulness of the channel.

    According to a survey from Yahoo! and The Nielsen Company, being informative was the most important quality of mobile ads for a wide variety of products and services. Relevancy was a relatively close second in most categories.
    Tags: None
    • Barefootsies
      Choice is an Illusion
      • Feb 2005
      • 42635
      #2
      Said it ain't so...
      Should You Email Your Members?

      Link1 | Link2 | Link3

      Enough Said.

      "Would you rather live like a king for a year or like a prince forever?"

        Comment

        • FlexxAeon
          Confirmed User
          • May 2003
          • 3765
          #3
          adult mobile ads can stand to be more 'informative', relatively speaking (how much info is there to promote in porn after all ). just because an ad fits in a mobile browser does not make it attractive to someone who is browsing thru mobile adult sites.

          due to the limitations of mobile, you almost NEED ads to offer something thats striking and jumps out at the surfer. yet, with all of the ads i've run on my network, at least half of them had to be created or tweaked by me by hand to make them click worthy. several programs have slapped together their sites and offered half assed ads, or sometimes no ads at ALL, expecting it to sell.

          flexx [dot] aeon [at] gmail

            Comment

            • Tom_PM
              Porn Meister
              • Feb 2005
              • 16443
              #4
              Heck, I complain to CBS because if you ever watch clips on there, they jam 30 second tv spots as ads before the clips (like EVERY clip too). Totally ditzy and at least twice too long for a non-tv ad spot. 10 to 15 seconds is tops imho, or 5 seconds if you also brand/watermark the clip.
              43-922-863 Shut up and play your guitar.

                Comment

                • NikKay
                  Confirmed User
                  • Aug 2001
                  • 1642
                  #5
                  I always find polls untrustworthy when it comes to marketing/advertising. How much can you trust what someone SAYS about their preferences in this area? It's all about user behavior and you can gleam that from analytics to get a more accurate data set. What I find fascinating is the difference between how a site user responds to a poll and how they actually interact with the content they are being polled about. Generally what they think they do and what they actually do show a variance.

                  In my experience with mobile advertising (just over the past year)... the CTR is much higher, the conversation rate is much higher, and several other KPI's are drastically different as compared to the same content on a non-mobile platform.

                    Comment

                    • fatfoo
                      ICQ:649699063
                      • Mar 2003
                      • 27763
                      #6
                      Relevant ads are important. A person wants the correct ads for his/her age, interests and hobbies. Highly targeted marketing will be more successful than non-targeted.
                      Send me an email: [email protected]

                        Comment

                        • $5 submissions
                          I help you SUCCEED
                          • Nov 2003
                          • 32189
                          #7
                          Originally posted by fatfoo
                          Relevant ads are important. A person wants the correct ads for his/her age, interests and hobbies. Highly targeted marketing will be more successful than non-targeted.
                          Thanks, Fatfoo

                            Comment

                            • Wizzo
                              2011 GFY Hall of Fame!
                              • Nov 2000
                              • 15224
                              #8
                              Originally posted by NikKay
                              I always find polls untrustworthy when it comes to marketing/advertising. How much can you trust what someone SAYS about their preferences in this area? It's all about user behavior and you can gleam that from analytics to get a more accurate data set. What I find fascinating is the difference between how a site user responds to a poll and how they actually interact with the content they are being polled about. Generally what they think they do and what they actually do show a variance.

                              In my experience with mobile advertising (just over the past year)... the CTR is much higher, the conversation rate is much higher, and several other KPI's are drastically different as compared to the same content on a non-mobile platform.
                              Exactly, this kinda remains me of popups online, take a poll and everyone hates them, put one up and everyone clicks on them... lol
                              Looking for Opportunity!

                                Comment

                                • Chosen
                                  VIPPay.com | AdultWebSponsors.com
                                  • Aug 2001
                                  • 63151
                                  #9
                                  Originally posted by fatfoo
                                  Relevant ads are important. A person wants the correct ads for his/her age, interests and hobbies. Highly targeted marketing will be more successful than non-targeted.
                                  Thanks for the useful info, genius

                                    Comment

                                    • ottopottomouse
                                      She is ugly, bad luck.
                                      • Jan 2010
                                      • 13177
                                      #10
                                      got a hosts file on my phone
                                      ↑ see post ↑
                                      13101

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                                        • Barry-xlovecam
                                          It's 42
                                          • Jun 2010
                                          • 18083
                                          #11
                                          TY for the link

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