Originally Posted by NikKay

I always find polls untrustworthy when it comes to marketing/advertising. How much can you trust what someone SAYS about their preferences in this area? It's all about user behavior and you can gleam that from analytics to get a more accurate data set. What I find fascinating is the difference between how a site user responds to a poll and how they actually interact with the content they are being polled about. Generally what they think they do and what they actually do show a variance.

In my experience with mobile advertising (just over the past year)... the CTR is much higher, the conversation rate is much higher, and several other KPI's are drastically different as compared to the same content on a non-mobile platform.