Breaking: Penthouse Acquires Danni.com - GoFuckYourself.com

MJ_AVN · 10-31-2006, 02:39 PM

And all the rest of it...

BOCA RATON, Fla. - AVNOnline.com has learned that Penthouse Media Group has acquired Danni.com and all of the company?s associated properties for $3 million in cash and stock options.

http://www.avnonline.com/index.php?P...tent_ID=277914

DateDoc · 10-31-2006, 02:42 PM

cool beans

squishypimp · 10-31-2006, 02:43 PM

nice pick up by penthouse

_Richard_ · 10-31-2006, 02:46 PM

Good for them!

aimeesweet · 10-31-2006, 02:46 PM

very interesting...

starpimps · 10-31-2006, 02:47 PM

nice deal for both parties

JFK · 10-31-2006, 02:48 PM

Very Interesting

Jace · 10-31-2006, 02:49 PM

holy shit, this is HUGE

TheDoc · 10-31-2006, 02:50 PM

Wow.. I thought Danni was bigger than a 3 million dollar company. They put huge amounts of work and effort into the member areas and have been open for so long.. I guess I thought they more more than 3m a year.

TheDoc · 10-31-2006, 02:53 PM

Wow.. I thought Danni was bigger than a 3 million dollar company. They put huge amounts of work and effort into the member areas and have been open for so long..

Well, I did figure they made more than 3m a year. It really doesn't seem like much money for a company that has been online and productive for so long.

Mr. Romance · 10-31-2006, 02:55 PM

congrats to danni's

Mr. Romance

JD · 10-31-2006, 02:56 PM

i agree with TheDoc. 3Mil isn't much when you consider the age/brand of Danni.com

C H R I S · 10-31-2006, 02:58 PM

Quite a big deal.....

TeaseumGirls · 10-31-2006, 02:58 PM

wow about time

Dveron · 10-31-2006, 03:03 PM

Quote:

Originally Posted by TheDoc

Wow.. I thought Danni was bigger than a 3 million dollar company. They put huge amounts of work and effort into the member areas and have been open for so long.. I guess I thought they more more than 3m a year.

Yeah I'm surprised it's so low as well

marketsmart · 10-31-2006, 03:05 PM

well thats a good domain

MaDalton · 10-31-2006, 03:05 PM

interesting indeed...

Fizzgig · 10-31-2006, 03:06 PM

That's amazing!

MaDalton · 10-31-2006, 03:07 PM

Quote:

Originally Posted by marketsmart

well thats a good domain

hmmmm.... you're new to this internet thing, right?

TheDoc · 10-31-2006, 03:10 PM

Ugg damn bug.. The first message didn't post all the way, the second posted fine.. Odd I went to correct an error and gfy just posted the message.

JP-pornshooter · 10-31-2006, 03:11 PM

sounds like a steal to me.. must be something up.. 3 mil is nothing.

SinisterStudios · 10-31-2006, 03:11 PM

3 million doesnt sound right, there has to be more to this than we know

Jace · 10-31-2006, 03:11 PM

you also have to take into consideration that since Danni has left, the current staff has all but run the company into the ground

whoever that layne slasher (or whatever the fuck his name is) guy is, was horrible at running that company and fucked everything up

bobby666 · 10-31-2006, 03:12 PM

a mega deal

RawAlex · 10-31-2006, 03:12 PM

3 million is a shockingly low number... considering the profile and such.

Either that or the sites aren't doing anywhere near as well we think.

Alex

baddog · 10-31-2006, 03:13 PM

Quote:

Originally Posted by MaDalton

hmmmm.... you're new to this internet thing, right?

seeric · 10-31-2006, 03:13 PM

thats not enough money.

wow.

theres gotta be more to the deal.

Sosa · 10-31-2006, 03:15 PM

sweet jebus, nice grab for penthouse

OG LennyT · 10-31-2006, 03:15 PM

Quote:

Originally Posted by TheDoc

Wow.. I thought Danni was bigger than a 3 million dollar company. They put huge amounts of work and effort into the member areas and have been open for so long..

Well, I did figure they made more than 3m a year. It really doesn't seem like much money for a company that has been online and productive for so long.

thinking the same thing.....

BusterBunny · 10-31-2006, 03:16 PM

congrats to the merger

Shap · 10-31-2006, 03:18 PM

Congrats to Mike and the rest of the Penthouse crew for picking up Danni's before we did.
Great pick up and it is good to see it in good hands thumbsup

MediaGuy · 10-31-2006, 03:21 PM

Bravo for ... Danni? Penthouse? How much is Danni worth? Not just 3 mil?

She must be getting much sweeter in terms of profit, shares or affiliation and "creative vision" and control... hmmm.

Shap · 10-31-2006, 03:22 PM

Quote:

Originally Posted by MediaGuy

Bravo for ... Danni? Penthouse? How much is Danni worth? Not just 3 mil?

She must be getting much sweeter in terms of profit, shares or affiliation and "creative vision" and control... hmmm.

Danni is worth 25% of that 3mil

Shap · 10-31-2006, 03:26 PM

Quote:

Originally Posted by aimeesweet

very interesting...

Hi Aimee.

Think John deserves a little cut for helping boost their value up to what they sold for?

Shap · 10-31-2006, 03:32 PM

Quote:

Originally Posted by TheDoc

Wow.. I thought Danni was bigger than a 3 million dollar company. They put huge amounts of work and effort into the member areas and have been open for so long.. I guess I thought they more more than 3m a year.

Hey Bro. What's happening?

I think this clearly indicates the BS that floats around our industry. Perception is everything until it comes time to sell lol.

The fact that everybody is shocked by this definitely shows the power of their brand and is a great sign that Penthouse made a great pick up.

Shap · 10-31-2006, 03:34 PM

Quote:

Originally Posted by shap

Danni is worth 25% of that 3mil

I should add I'm referring to what Danni Ashe is worth in this deal. She had obviously saved up enough to retire 2 years ago

Mutt · 10-31-2006, 03:34 PM

like everybody else i'm surprised 3M is all they got for it. cashing out of this business is really tough. Lensman is the only one I'm aware of who did it getting something close to full value.

but who knows - i dont know what traffic sources they own and how big their recurring database is - it was a legendary site at one time but i think it's lost alot of that luster.

Shap · 10-31-2006, 03:35 PM

Quote:

Originally Posted by Mutt

like everybody else i'm surprised 3M is all they got for it. cashing out of this business is really tough. Lensman is the only one I'm aware of who did it getting something close to full value.

but who knows - i dont know what traffic sources they own and how big their recurring database is - it was a legendary site at one time but i think it's lost alot of that luster.

I think Jenna got full value as well

TreasureBucks · 10-31-2006, 03:39 PM

didnt the same company that owns ibill, acquire penthouse?

MaDalton · 10-31-2006, 03:41 PM

Quote:

Originally Posted by shap

I think Jenna got full value as well

maybe that indicates how bad playboy is at negotiating

they should hire you for that

Shap · 10-31-2006, 03:47 PM

Quote:

Originally Posted by MaDalton

maybe that indicates how bad playboy is at negotiating

they should hire you for that

Penthouse_mike · 10-31-2006, 03:48 PM

Quote:

Originally Posted by shap

Congrats to Mike and the rest of the Penthouse crew for picking up Danni's before we did.
Great pick up and it is good to see it in good hands thumbsup

Thanks Shap! We are always looking for quality internet companies to add
to the family, and I have been a long time fan of Danni.com so I am especially
happy today.

As to the valuation, that is the price that VBI would sell it to us for, it doesn't mean more than that. I think Danni.com didn't change with the times as much as it could have but I am suprised how steady its' business has been,
and I see lots of ways we can increase sales and the bottom line. Some of the changes, like getting rid of DRM on the videos, will be changed as of next week.

Thanks again.

Shap · 10-31-2006, 03:52 PM

Quote:

Originally Posted by Penthouse_mike

Thanks Shap! We are always looking for quality internet companies to add
to the family, and I have been a long time fan of Danni.com so I am especially
happy today.

As to the valuation, that is the price that VBI would sell it to us for, it doesn't mean more than that. I think Danni.com didn't change with the times as much as it could have but I am suprised how steady its' business has been,
and I see lots of ways we can increase sales and the bottom line. Some of the changes, like getting rid of DRM on the videos, will be changed as of next week.

Thanks again.

I know how you feel. I've been a Danni fan for a long time as well. Congrats on picking up one of your favorites. I'm sure you guys will bring it back to it's glory days!

Buying a site is like buying a domain. It's worth as much as the person selling it is willing to sell it for

When bad times strike the seller it can be an amazing deal for the buyer

Jace · 10-31-2006, 04:00 PM

Danni Ashe has not been a part of danni.com for quite some time you all

didn't she sell he share a few years back?

SomeCreep · 10-31-2006, 05:02 PM

Quote:

Originally Posted by TheDoc

Wow.. I thought Danni was bigger than a 3 million dollar company. They put huge amounts of work and effort into the member areas and have been open for so long..

Well, I did figure they made more than 3m a year. It really doesn't seem like much money for a company that has been online and productive for so long.

Same here, with all their exclusive content, member base, affiliate base, massive branding, and everything else they've built in the past 10 years, I would've thought they'd be worth a lot more than $3M.

Jace · 10-31-2006, 05:04 PM

Quote:

Originally Posted by Penthouse_mike

like getting rid of DRM on the videos, will be changed as of next week.

good first step ;)

Jace · 10-31-2006, 05:05 PM

just out of curiosity, is dhdrevx still going to be used for the affiliate ststem?

Spunky · 10-31-2006, 05:07 PM

Hopefully Penthouse will turn it around..

Penthouse_mike · 10-31-2006, 05:11 PM

Quote:

Originally Posted by Jace

just out of curiosity, is dhdrevx still going to be used for the affiliate ststem?

Some webmasters like DHDrevEx because it gives them one check from many different programs, but I think Danni could use a more modern solution so it can give webmasters better tracking.

DWB · 10-31-2006, 05:16 PM

Is this going to be like when Penthouse picked up Ibill?

10-31-2006, 02:39 PM	#1
MJ_AVN Confirmed User Join Date: Sep 2004 Posts: 665	Breaking: Penthouse Acquires Danni.com And all the rest of it... BOCA RATON, Fla. - AVNOnline.com has learned that Penthouse Media Group has acquired Danni.com and all of the company?s associated properties for $3 million in cash and stock options. http://www.avnonline.com/index.php?P...tent_ID=277914 __________________ Subscribe to The Industry's Leading Trade Magazine - AVN Online For real fans only: http://www.totalpackers.com/

10-31-2006, 02:42 PM	#2
DateDoc Outside looking in. Industry Role: Join Date: Feb 2005 Location: To Hell You Ride Posts: 14,243	cool beans __________________

10-31-2006, 02:43 PM	#3
squishypimp PostMaster General Join Date: Aug 2006 Posts: 10,781	nice pick up by penthouse __________________ Signature For Sale

10-31-2006, 02:47 PM	#6
starpimps Confirmed User Join Date: Sep 2006 Location: internets Posts: 6,954	nice deal for both parties __________________ Teen Porn Models / Solo Girls

10-31-2006, 02:48 PM	#7
JFK FUBAR the ORIGINATOR Industry Role: Join Date: Jan 2002 Location: FUBARLAND Posts: 67,374	Very Interesting __________________ FUBAR Webmasters - The FUBAR Times - FUBAR Webmasters Mobile - FUBARTV.XXX For promo opps contact jfk at fubarwebmasters dot com

10-31-2006, 02:46 PM	#4
_Richard_ Too lazy to set a custom title Industry Role: Join Date: Oct 2006 Location: Earth Posts: 30,989	Good for them!

10-31-2006, 02:46 PM	#5
aimeesweet Confirmed User Join Date: Oct 2003 Location: Southern California Posts: 2,917	very interesting...

10-31-2006, 02:49 PM	#8
Jace FBOP Class Of 2013 Industry Role: Join Date: Jan 2004 Location: bumfuck, ky Posts: 35,562	holy shit, this is HUGE

10-31-2006, 02:50 PM	#9
TheDoc Too lazy to set a custom title Industry Role: Join Date: Jul 2001 Location: Currently Incognito Posts: 13,827	Wow.. I thought Danni was bigger than a 3 million dollar company. They put huge amounts of work and effort into the member areas and have been open for so long.. I guess I thought they more more than 3m a year. __________________ ~TheDoc - ICQ7765825 It's all disambiguation

10-31-2006, 02:53 PM	#10
TheDoc Too lazy to set a custom title Industry Role: Join Date: Jul 2001 Location: Currently Incognito Posts: 13,827	Wow.. I thought Danni was bigger than a 3 million dollar company. They put huge amounts of work and effort into the member areas and have been open for so long.. Well, I did figure they made more than 3m a year. It really doesn't seem like much money for a company that has been online and productive for so long. __________________ ~TheDoc - ICQ7765825 It's all disambiguation

10-31-2006, 02:55 PM	#11
Mr. Romance The Face of Romance and the Symbol of Freedom Join Date: Mar 2005 Location: The America's Posts: 7,821	congrats to danni's Mr. Romance __________________ Free Leads Program now paying up to $6 Gerard-Director of Global Sales Sign up Here: CamStarCash Check out: FreeCamStars ICQ: 330 662 299 gerard at freecamstars . com

10-31-2006, 02:56 PM	#12
JD Too lazy to set a custom title Industry Role: Join Date: Sep 2003 Posts: 22,651	i agree with TheDoc. 3Mil isn't much when you consider the age/brand of Danni.com

10-31-2006, 02:58 PM	#13
C H R I S Too lazy to set a custom title Industry Role: Join Date: Nov 2005 Location: Marina Del Rey Posts: 10,842	Quite a big deal..... __________________ C H R I S Retired Porn Veteran BH4L

10-31-2006, 02:58 PM	#14
TeaseumGirls Confirmed User Join Date: Sep 2006 Posts: 248	wow about time

10-31-2006, 03:05 PM	#16
marketsmart HOMICIDAL TROLL KILLER Industry Role: Join Date: Dec 2004 Location: Sunnybrook Institution for the Criminally Insane Posts: 20,419	well thats a good domain

10-31-2006, 03:05 PM	#17
MaDalton I am Amazing Content! Industry Role: Join Date: Feb 2004 Posts: 39,829	interesting indeed... __________________ AmazingContent.com - providing only the best content and service since 2003 Monetize your content on Veegaz.com - one of Germanies largest VOD sites Got German traffic? We convert it into money for you! Skype: madalton02826 - Email: oltecconsult [at] gmail [dot] com

10-31-2006, 03:06 PM	#18
Fizzgig Registered User Join Date: Feb 2004 Location: In Your Dreams Posts: 9,649	That's amazing! __________________ ---'-,-{@ Sassy Grrrl @}-'-,---

10-31-2006, 03:10 PM	#20
TheDoc Too lazy to set a custom title Industry Role: Join Date: Jul 2001 Location: Currently Incognito Posts: 13,827	Ugg damn bug.. The first message didn't post all the way, the second posted fine.. Odd I went to correct an error and gfy just posted the message. __________________ ~TheDoc - ICQ7765825 It's all disambiguation

10-31-2006, 03:11 PM	#21
JP-pornshooter Confirmed User Join Date: Sep 2006 Location: westcoast usa Posts: 4,007	sounds like a steal to me.. must be something up.. 3 mil is nothing.

10-31-2006, 03:11 PM	#22
SinisterStudios Confirmed User Join Date: Nov 2003 Location: New Joisey Posts: 3,087	3 million doesnt sound right, there has to be more to this than we know __________________ SEOIP.com Multiple IP Webhosting Shared and Dedicated IP's - Multiple Class A's - From $1.99/ip

10-31-2006, 03:12 PM	#24
bobby666 boots are my religion Join Date: Nov 2005 Location: Heart of europe Posts: 21,765	a mega deal __________________

10-31-2006, 03:12 PM	#25
RawAlex So Fucking Banned Join Date: Oct 2003 Location: In a house. Posts: 9,465	3 million is a shockingly low number... considering the profile and such. Either that or the sites aren't doing anywhere near as well we think. Alex

10-31-2006, 03:13 PM	#27
seeric .......... Industry Role: Join Date: Aug 2004 Location: .......... Posts: 41,917	thats not enough money. wow. theres gotta be more to the deal.

10-31-2006, 03:15 PM	#28
Sosa In Tushy Land Join Date: Oct 2002 Location: Nebraska Posts: 40,149	sweet jebus, nice grab for penthouse

10-31-2006, 03:16 PM	#30
BusterBunny perverted justice decoy Join Date: Aug 2005 Location: unborn still in the womb connected via blackberry Posts: 19,291	congrats to the merger __________________ my sig caught gonoherpasyphilaids and died

10-31-2006, 03:18 PM	#31
Shap Confirmed User Industry Role: Join Date: May 2001 Posts: 8,313	Congrats to Mike and the rest of the Penthouse crew for picking up Danni's before we did. Great pick up and it is good to see it in good hands thumbsup Last edited by Shap; 10-31-2006 at 03:20 PM..

10-31-2006, 03:21 PM	#32
MediaGuy Confirmed User Industry Role: Join Date: Sep 2004 Location: Montrealquebecanada Posts: 5,500	Bravo for ... Danni? Penthouse? How much is Danni worth? Not just 3 mil? She must be getting much sweeter in terms of profit, shares or affiliation and "creative vision" and control... hmmm. __________________ YOU Are Industry News! Press Releases: pr[at]payoutmag.com Facebook: Payout Magazine! Facebook: MIKEB! ICQ: 248843947 Skype: Mediaguy1

10-31-2006, 03:34 PM	#37
Mutt Too lazy to set a custom title Industry Role: Join Date: Sep 2002 Posts: 34,431	like everybody else i'm surprised 3M is all they got for it. cashing out of this business is really tough. Lensman is the only one I'm aware of who did it getting something close to full value. but who knows - i dont know what traffic sources they own and how big their recurring database is - it was a legendary site at one time but i think it's lost alot of that luster. __________________ I moved my sites to Vacares Hosting. I've saved money, my hair is thicker, lost some weight too! Thanks Sly!

10-31-2006, 03:39 PM	#39
TreasureBucks Confirmed User Join Date: Mar 2005 Posts: 1,971	didnt the same company that owns ibill, acquire penthouse? __________________ TREASUREBUCKS.COM

10-31-2006, 04:00 PM	#44
Jace FBOP Class Of 2013 Industry Role: Join Date: Jan 2004 Location: bumfuck, ky Posts: 35,562	Danni Ashe has not been a part of danni.com for quite some time you all didn't she sell he share a few years back?

10-31-2006, 05:05 PM	#47
Jace FBOP Class Of 2013 Industry Role: Join Date: Jan 2004 Location: bumfuck, ky Posts: 35,562	just out of curiosity, is dhdrevx still going to be used for the affiliate ststem?

10-31-2006, 05:07 PM	#48
Spunky I need a beer Industry Role: Join Date: Jun 2002 Location: ♠ Toiletville ♠ Posts: 133,949	Hopefully Penthouse will turn it around.. __________________ *YOUR INFORMATION HERE*

10-31-2006, 05:16 PM	#50
DWB Registered User Industry Role: Join Date: Jul 2003 Location: Encrypted. Access denied. Posts: 31,779	Is this going to be like when Penthouse picked up Ibill?