Breaking: Penthouse Acquires Danni.com
 

And all the rest of it...

BOCA RATON, Fla. - AVNOnline.com has learned that Penthouse Media Group has acquired Danni.com and all of the company?s associated properties for $3 million in cash and stock options.

http://www.avnonline.com/index.php?P...tent_ID=277914

cool beans

nice pick up by penthouse :)

Good for them!

very interesting...

nice deal for both parties

Very Interesting:2 cents:

holy shit, this is HUGE

Wow.. I thought Danni was bigger than a 3 million dollar company. They put huge amounts of work and effort into the member areas and have been open for so long.. I guess I thought they more more than 3m a year.

Wow.. I thought Danni was bigger than a 3 million dollar company. They put huge amounts of work and effort into the member areas and have been open for so long..

Well, I did figure they made more than 3m a year. It really doesn't seem like much money for a company that has been online and productive for so long.

congrats to danni's


Mr. Romance

i agree with TheDoc. 3Mil isn't much when you consider the age/brand of Danni.com

Quite a big deal.....

wow about time

Yeah I'm surprised it's so low as well

well thats a good domain :)

interesting indeed...

That's amazing!

hmmmm.... you're new to this internet thing, right?

Ugg damn bug.. The first message didn't post all the way, the second posted fine.. Odd I went to correct an error and gfy just posted the message.

sounds like a steal to me.. must be something up.. 3 mil is nothing.

3 million doesnt sound right, there has to be more to this than we know

you also have to take into consideration that since Danni has left, the current staff has all but run the company into the ground

whoever that layne slasher (or whatever the fuck his name is) guy is, was horrible at running that company and fucked everything up

a mega deal

3 million is a shockingly low number... considering the profile and such.

Either that or the sites aren't doing anywhere near as well we think.

Alex

:1orglaugh :1orglaugh

thats not enough money.

wow.


theres gotta be more to the deal.

sweet jebus, nice grab for penthouse

thinking the same thing.....:upsidedow

congrats to the merger

Congrats to Mike and the rest of the Penthouse crew for picking up Danni's before we did.
Great pick up and it is good to see it in good hands thumbsup

Bravo for ... Danni? Penthouse? How much is Danni worth? Not just 3 mil?

She must be getting much sweeter in terms of profit, shares or affiliation and "creative vision" and control... hmmm.

Danni is worth 25% of that 3mil

Hi Aimee.

Think John deserves a little cut for helping boost their value up to what they sold for? :winkwink:

Hey Bro. What's happening?

I think this clearly indicates the BS that floats around our industry. Perception is everything until it comes time to sell lol.

The fact that everybody is shocked by this definitely shows the power of their brand and is a great sign that Penthouse made a great pick up.

I should add I'm referring to what Danni Ashe is worth in this deal. She had obviously saved up enough to retire 2 years ago :winkwink:

like everybody else i'm surprised 3M is all they got for it. cashing out of this business is really tough. Lensman is the only one I'm aware of who did it getting something close to full value.

but who knows - i dont know what traffic sources they own and how big their recurring database is - it was a legendary site at one time but i think it's lost alot of that luster.

I think Jenna got full value as well

didnt the same company that owns ibill, acquire penthouse?

maybe that indicates how bad playboy is at negotiating :1orglaugh

they should hire you for that :winkwink:

:winkwink:

Thanks Shap! We are always looking for quality internet companies to add
to the family, and I have been a long time fan of Danni.com so I am especially
happy today.

As to the valuation, that is the price that VBI would sell it to us for, it doesn't mean more than that. I think Danni.com didn't change with the times as much as it could have but I am suprised how steady its' business has been,
and I see lots of ways we can increase sales and the bottom line. Some of the changes, like getting rid of DRM on the videos, will be changed as of next week.

Thanks again.

I know how you feel. I've been a Danni fan for a long time as well. Congrats on picking up one of your favorites. I'm sure you guys will bring it back to it's glory days!

Buying a site is like buying a domain. It's worth as much as the person selling it is willing to sell it for :winkwink: When bad times strike the seller it can be an amazing deal for the buyer :thumbsup

Danni Ashe has not been a part of danni.com for quite some time you all

didn't she sell he share a few years back?

Same here, with all their exclusive content, member base, affiliate base, massive branding, and everything else they've built in the past 10 years, I would've thought they'd be worth a lot more than $3M.

good first step ;)

just out of curiosity, is dhdrevx still going to be used for the affiliate ststem?

Hopefully Penthouse will turn it around..

Some webmasters like DHDrevEx because it gives them one check from many different programs, but I think Danni could use a more modern solution so it can give webmasters better tracking.

Is this going to be like when Penthouse picked up Ibill?