Does US/rest of the world telly do this too? - GoFuckYourself.com

Tipsy · 04-29-2002, 04:53 PM

It seems now all commercial channels in the UK increase the volume when the ads come on. It gets really fucking annoying keep having to turn it up/down. Is this just a UK thing?

Shooter · 04-29-2002, 04:55 PM

I've noticed it in U.S. ads before.

Pathfinder · 04-29-2002, 04:56 PM

It happens in the USA.

Tipsy · 04-29-2002, 04:59 PM

Glad it's not just us. I suppose it wont be long before someone fits a feature into the TV to control it although it probably wont be cheap. Stupid thing is it has the opposite effect with me to the one the TV channels probably desire. Rather than taking more notice of the ads I now tend to hit mute until the programs start again.

XXXManager · 04-29-2002, 05:32 PM

Yes.
Its the only thing in the world where everybody acts the same way

Tipsy · 04-29-2002, 05:36 PM

It's fairly recent here though. Seems to have been within the past couple of years that they've all started doing it. Still Murdoch is gradually becoming that guy out of the Bond film so is probably behind most of it.

E-van · 04-29-2002, 05:36 PM

Happens here in Mexico too.

Quote:

it probably wont be cheap

it is cheap, it's called a compressor/limiter and it's used everyday by lots of musicians worldwide, I own a couple

kmanrox · 04-29-2002, 05:38 PM

it's broadcast marketing 101

Wildman · 04-29-2002, 05:39 PM

They dont actually turn the volume up, they just play it at a higher compression.

So if you take a normal show, the 'loudness' goes up and down....ie, a girl can be whispering, then she screams. The scream seems louder than the whisper, but they havent turned your volume up.

The ads play the whole time at the high compression, ie the girl is screaming the whole time, and so it seems louder.

Tipsy · 04-29-2002, 05:42 PM

Up wasn't perhaps the right word but has the same effect. On a normal telly the ads are much louder. The limiter may exist but isn't built into any TV's as far as I know. If it were you can bet they'd charge well over the odds for it.

AdultWire · 04-29-2002, 05:43 PM

Most TV sets have a slow release compressor to deal with overly loud average volumes. High end TV's don't include this shit, cause they lower the fidelity of the sound.

bhutocracy · 04-29-2002, 05:43 PM

the volume doesn't actually increase.. it just sounds louder from the way they use compression, utilise higher frequencies, and of course the lack of the need for reflective moments - it's just pumping the message all through the ad..

so yeah.. if you measured it with a Db meter you wouldn't notice much.. although it actually sounds a lot louder..

bhutocracy · 04-29-2002, 05:45 PM

lol wildman you beat me to it! heheh in oz here there was a big debate on it about a year ago.. so i guess we know a little about the techniques used

Tipsy · 04-29-2002, 05:46 PM

Fucking annoying though however they do it

aliveandlegal · 04-29-2002, 05:48 PM

If I watched television I could tell you...

The Truth · 04-29-2002, 06:09 PM

Tivo

<---- never watch another commercial.

Wildman · 04-29-2002, 06:15 PM

Quote:

Originally posted by bhutocracy
lol wildman you beat me to it! heheh in oz here there was a big debate on it about a year ago.. so i guess we know a little about the techniques used

I guess you saw that also

Babaganoosh · 04-29-2002, 06:35 PM

Actually, I used to work for our local cable company. I was in charge of the local commercial insertion. You know when you're watching TV and you hear those 3-4 tones just before a commercial starts? That's what starts the commercials if your cable company inserts local commercials on that channel. And yes, the volume was hiked up higher on commercials. It was intentional.

I can say for sure what the major networks do but I suspect their commercials are a tad higher too. I can definitely hear a difference.

jimmyf · 04-29-2002, 06:50 PM

They jack it up here in Russia also....

Ted · 04-29-2002, 07:00 PM

It's actually illegal to jack up the volume of commercials in Australia.

But as I'm at the wild northern frontier at the moment the volume is all over the place, I've been here a month and nearly worn out the remote trying to get an even volume, and it's not just the ads

cool1 · 04-29-2002, 07:53 PM

they do it here in canada to.
but it is only annoying when its late and everyone else is sleeping

04-29-2002, 04:53 PM	#1
Tipsy Confirmed User Join Date: Jul 2001 Location: See sig Posts: 6,989	Does US/rest of the world telly do this too? It seems now all commercial channels in the UK increase the volume when the ads come on. It gets really fucking annoying keep having to turn it up/down. Is this just a UK thing? __________________ Ignorance is never bliss.

04-29-2002, 04:59 PM	#4
Tipsy Confirmed User Join Date: Jul 2001 Location: See sig Posts: 6,989	Glad it's not just us. I suppose it wont be long before someone fits a feature into the TV to control it although it probably wont be cheap. Stupid thing is it has the opposite effect with me to the one the TV channels probably desire. Rather than taking more notice of the ads I now tend to hit mute until the programs start again. __________________ Ignorance is never bliss.

04-29-2002, 05:36 PM	#6
Tipsy Confirmed User Join Date: Jul 2001 Location: See sig Posts: 6,989	It's fairly recent here though. Seems to have been within the past couple of years that they've all started doing it. Still Murdoch is gradually becoming that guy out of the Bond film so is probably behind most of it. __________________ Ignorance is never bliss.

04-29-2002, 05:38 PM	#8
kmanrox aka K-Man Industry Role: Join Date: Oct 2001 Location: The Gutter Posts: 29,292	it's broadcast marketing 101 __________________ Crypto HODLr Crypto mining Angel investor

04-29-2002, 05:42 PM	#10
Tipsy Confirmed User Join Date: Jul 2001 Location: See sig Posts: 6,989	Up wasn't perhaps the right word but has the same effect. On a normal telly the ads are much louder. The limiter may exist but isn't built into any TV's as far as I know. If it were you can bet they'd charge well over the odds for it. __________________ Ignorance is never bliss.

04-29-2002, 04:55 PM	#2
Shooter Confirmed User Join Date: Apr 2001 Posts: 2,842	I've noticed it in U.S. ads before.

04-29-2002, 04:56 PM	#3
Pathfinder theking of trailer parks Industry Role: Join Date: Sep 2001 Location: Tehachapi, California Posts: 2,277	It happens in the USA.

04-29-2002, 05:32 PM	#5
XXXManager So Fucking Banned Join Date: Mar 2002 Location: Far out in the uncharted backwaters of the unfashionable end of the Western Spiral arm of the Galaxy Posts: 893	Yes. Its the only thing in the world where everybody acts the same way

04-29-2002, 05:39 PM	#9
Wildman Confirmed User Join Date: Feb 2001 Location: Melbourne, Australia Posts: 326	They dont actually turn the volume up, they just play it at a higher compression. So if you take a normal show, the 'loudness' goes up and down....ie, a girl can be whispering, then she screams. The scream seems louder than the whisper, but they havent turned your volume up. The ads play the whole time at the high compression, ie the girl is screaming the whole time, and so it seems louder.

04-29-2002, 05:43 PM	#11
AdultWire Confirmed User Join Date: Feb 2002 Location: Toronto, ON Posts: 962	Most TV sets have a slow release compressor to deal with overly loud average volumes. High end TV's don't include this shit, cause they lower the fidelity of the sound. __________________ SIG TOO BIG! Maximum 120x60 button and no more than 3 text lines of DEFAULT SIZE and COLOR. Unless your sig is for a GFY top banner sponsor, then you may use a 624x80 instead of a 120x60.

04-29-2002, 05:43 PM	#12
bhutocracy Not making A Comeback Industry Role: Join Date: Dec 2001 Posts: 10,218	the volume doesn't actually increase.. it just sounds louder from the way they use compression, utilise higher frequencies, and of course the lack of the need for reflective moments - it's just pumping the message all through the ad.. so yeah.. if you measured it with a Db meter you wouldn't notice much.. although it actually sounds a lot louder..

04-29-2002, 05:45 PM	#13
bhutocracy Not making A Comeback Industry Role: Join Date: Dec 2001 Posts: 10,218	lol wildman you beat me to it! heheh in oz here there was a big debate on it about a year ago.. so i guess we know a little about the techniques used

04-29-2002, 05:46 PM	#14
Tipsy Confirmed User Join Date: Jul 2001 Location: See sig Posts: 6,989	Fucking annoying though however they do it __________________ Ignorance is never bliss.

04-29-2002, 05:48 PM	#15
aliveandlegal Registered User Join Date: Apr 2002 Location: on roof sorting airmail Posts: 56	If I watched television I could tell you... __________________ -Lighter Fluid@A&L http://www.aliveandlegal.com

04-29-2002, 06:09 PM	#16
The Truth Confirmed User Join Date: Jul 2001 Location: U.S.of A. Posts: 920	Tivo <---- never watch another commercial. __________________

04-29-2002, 06:35 PM	#18
Babaganoosh ♥♥♥ Likes Hugs ♥♥♥ Industry Role: Join Date: Nov 2001 Location: /home Posts: 15,841	Actually, I used to work for our local cable company. I was in charge of the local commercial insertion. You know when you're watching TV and you hear those 3-4 tones just before a commercial starts? That's what starts the commercials if your cable company inserts local commercials on that channel. And yes, the volume was hiked up higher on commercials. It was intentional. I can say for sure what the major networks do but I suspect their commercials are a tad higher too. I can definitely hear a difference. __________________ I like pie.

04-29-2002, 06:50 PM	#19
jimmyf OU812 Join Date: Feb 2001 Location: California Posts: 12,651	They jack it up here in Russia also.... __________________ Epic CashEpic Cash works for me Solar Cash Paysite Plugin Gallery of the day freesites,POTD,Gallery generator with free hosting

04-29-2002, 07:00 PM	#20
Ted Confirmed User Join Date: Nov 2001 Posts: 830	It's actually illegal to jack up the volume of commercials in Australia. But as I'm at the wild northern frontier at the moment the volume is all over the place, I've been here a month and nearly worn out the remote trying to get an even volume, and it's not just the ads

04-29-2002, 07:53 PM	#21
cool1 sex is good Join Date: Sep 2001 Location: Carman, MB Canada Posts: 24,939	they do it here in canada to. but it is only annoying when its late and everyone else is sleeping __________________