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They dont actually turn the volume up, they just play it at a higher compression.
So if you take a normal show, the 'loudness' goes up and down....ie, a girl can be whispering, then she screams. The scream seems louder than the whisper, but they havent turned your volume up.
The ads play the whole time at the high compression, ie the girl is screaming the whole time, and so it seems louder.
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