Content is irrelevant - surfers decide if they like a site with 50 milliseconds - GoFuckYourself.com

volante · 01-20-2006, 11:36 PM

Quote:

Internet users make up their minds about the quality of a website in the blink of an eye, a study shows.

Researchers found that the brain makes decisions in just a 20th of a second of viewing a webpage.

They were surprised as they believed it would take at least 10 times longer to form an opinion.

The study, published in the journal Behaviour and Information Technology, also suggests that first impressions have a lasting impact.

The Canadian team showed volunteers glimpses of websites, lasting for only 50 milliseconds.

My colleagues believed it would be impossible to really see anything in less than 500 milliseconds

Gitte Lindgaard, Carleton University
The volunteers then had to rate the websites in terms of their aesthetic appeal.

The researchers found that the speedily formed conclusions closely tallied with opinions of the websites that had been made after much longer periods of examination.

Gitte Lindgaard of Carleton University in Ottawa, Canada, and lead researcher of the paper expressed her surprise at the results.

"My colleagues believed it would be impossible to really see anything in less than 500 milliseconds," she told the website of the Nature journal, which reported the research.

The judgements were being formed almost as quickly as the eye can take in information.

The researchers also believe that these quickly formed first impressions last because of what is known to psychologists as the "halo effect".

If people believe a website looks good, then this positive quality will spread to other areas, such as the website's content.

Since people like to be right, they will continue to use the website that made a good first impression, as this will further confirm that their initial decision was a good one.

As websites increasingly jostle for business, Dr Lindgaard added that companies should take note.

"Unless the first impression is favourable, visitors will be out of your site before they even know that you might be offering more than your competitors," she warned.

http://news.bbc.co.uk/1/hi/technology/4616700.stm

Paul Markham · 01-21-2006, 01:08 AM

So exactly what are they making their mind up on if not the content on the page?

IMO it's the first pretty face they see that swings it, from then on they are looking to enjoy or looking to dislike and the article says the this. Not related to faces, but read it properly.

kmanrox · 01-21-2006, 01:13 AM

Quote:

Originally Posted by Paul Markham

So exactly what are they making their mind up on if not the content on the page?

IMO it's the first pretty face they see that swings it, from then on they are looking to enjoy or looking to dislike and the article says the this. Not related to faces, but read it properly.

i would imagine this study was done on mainstream sites, so the pretty face probably didnt have much to do with it... they were referring to design... if they did the same test, with no pretty faces vs. pretty faces, or nothing vs. nice asses or something, they'd be able to determine alot more specific shit about adult..

eroswebmaster · 01-21-2006, 01:14 AM

This article seems to be focusing on mainstream content, text etc while our medium focuses on visual stimuli.

That's why content is very important.

bhutocracy · 01-21-2006, 01:21 AM

Fucking useless study. They don't make their mind up, they get an impression.
No SHIT you can tell a geocities page looks bad almost instantly. The salient point is if Johnny consumer goes to the site wanting to buy a CD the first 50ms doesn't mean shit. He just wants his CD. He isn't going to preload 10 seperate sites and the visit each one for a split second and then decide to buy the cd from the best looking one. The only thing he's checking is price, delivery, whether it's in stock and whether his cc is accepted. For most companies this doesn't mean shit because they aren't geocities sites.
bleh.

Manowar · 01-21-2006, 04:56 AM

Quote:

Originally Posted by eroswebmaster

This article seems to be focusing on mainstream content, text etc while our medium focuses on visual stimuli.

That's why content is very important.

Yeah, exactly.

Violetta · 01-21-2006, 06:06 AM

50 milliseconds? that's not much.

Peace · 01-21-2006, 06:11 AM

Great post interesting discussion...

biftek · 01-21-2006, 08:19 AM

although i guess its not a good approach , shouldn't judge a book by its cover etc
but when i am going to buy stuff , if i come across a site with a dodfy layout it makes me think twice , if in the next tab i have a decent layout i will be more inclined to by from the decent layout ,

gives a better impresion , doesn't make the store look dodgy , the whole presentation thing , sort of a like a filtering system for the fly by nighter dodgy out fits

AaronM · 01-21-2006, 08:27 AM

Quote:

Originally Posted by Paul Markham

So exactly what are they making their mind up on if not the content on the page?

IMO it's the first pretty face they see that swings it, from then on they are looking to enjoy or looking to dislike and the article says the this. Not related to faces, but read it properly.

Sit back and listen. old timer......

DESIGN.

That's where it's at.

And you fuckers ran the best guy in the business right back out of the business.

Way to go, assholes.

AaronM · 01-21-2006, 08:30 AM

Quote:

Originally Posted by Manowar

Yeah, exactly.

No, not exactly. How much text can you decipher in 50 milliseconds?

Not much. Text is not part of this equation.

Aesthetics is.

Nydahl · 01-21-2006, 08:46 AM

content and design matters for sure - thats what makes you decide

01-21-2006, 01:08 AM	#2
Paul Markham Too old to care Industry Role: Join Date: Jun 2001 Location: On the sofa, watching TV or doing my jigsaws. Posts: 52,943	So exactly what are they making their mind up on if not the content on the page? IMO it's the first pretty face they see that swings it, from then on they are looking to enjoy or looking to dislike and the article says the this. Not related to faces, but read it properly. __________________ Blowout deal. 880 videos, 2,400 image sets, plus many RAW videos. $500. PM me for a deal. Skype Paulmarkham70

01-21-2006, 01:14 AM	#4
eroswebmaster March 1st, 2003 Join Date: Jul 2001 Location: Seat 4 @ Venetian Poker Room Posts: 20,295	This article seems to be focusing on mainstream content, text etc while our medium focuses on visual stimuli. That's why content is very important. __________________ For rent - ICQ 127-027-910 Click here for more details

01-21-2006, 06:06 AM	#7
Violetta Affiliate Join Date: Jul 2004 Posts: 28,735	50 milliseconds? that's not much. __________________ M&A Queen

01-21-2006, 06:11 AM	#8
Peace Confirmed User Industry Role: Join Date: Sep 2004 Location: NY and Moscow Posts: 5,519	Great post interesting discussion... __________________ Need Custom or Licensed Content? Visit PhotoVideoContent.com Email: [email protected] / Telegram: @romatibet / Skype: Peace888

01-21-2006, 08:46 AM	#12
Nydahl Confirmed User Join Date: Sep 2002 Location: closer then it appears Posts: 6,655	content and design matters for sure - thats what makes you decide __________________ www.garciniatrio.com www.acaitrio.com www.greencoffeetrio.com ICQ 153918034 email [email protected]

01-21-2006, 01:21 AM	#5
bhutocracy Not making A Comeback Industry Role: Join Date: Dec 2001 Posts: 10,218	Fucking useless study. They don't make their mind up, they get an impression. No SHIT you can tell a geocities page looks bad almost instantly. The salient point is if Johnny consumer goes to the site wanting to buy a CD the first 50ms doesn't mean shit. He just wants his CD. He isn't going to preload 10 seperate sites and the visit each one for a split second and then decide to buy the cd from the best looking one. The only thing he's checking is price, delivery, whether it's in stock and whether his cc is accepted. For most companies this doesn't mean shit because they aren't geocities sites. bleh.

01-21-2006, 08:19 AM	#9
biftek So Fucking Banned Join Date: Jan 2005 Location: Victoria, Australia Posts: 1,030	although i guess its not a good approach , shouldn't judge a book by its cover etc but when i am going to buy stuff , if i come across a site with a dodfy layout it makes me think twice , if in the next tab i have a decent layout i will be more inclined to by from the decent layout , gives a better impresion , doesn't make the store look dodgy , the whole presentation thing , sort of a like a filtering system for the fly by nighter dodgy out fits