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-   -   Content is irrelevant - surfers decide if they like a site with 50 milliseconds (https://gfy.com/showthread.php?t=566292)

volante 01-20-2006 11:36 PM
Content is irrelevant - surfers decide if they like a site with 50 milliseconds
 
Quote:
Internet users make up their minds about the quality of a website in the blink of an eye, a study shows.

Researchers found that the brain makes decisions in just a 20th of a second of viewing a webpage.

They were surprised as they believed it would take at least 10 times longer to form an opinion.

The study, published in the journal Behaviour and Information Technology, also suggests that first impressions have a lasting impact.

The Canadian team showed volunteers glimpses of websites, lasting for only 50 milliseconds.

My colleagues believed it would be impossible to really see anything in less than 500 milliseconds

Gitte Lindgaard, Carleton University
The volunteers then had to rate the websites in terms of their aesthetic appeal.

The researchers found that the speedily formed conclusions closely tallied with opinions of the websites that had been made after much longer periods of examination.

Gitte Lindgaard of Carleton University in Ottawa, Canada, and lead researcher of the paper expressed her surprise at the results.

"My colleagues believed it would be impossible to really see anything in less than 500 milliseconds," she told the website of the Nature journal, which reported the research.

The judgements were being formed almost as quickly as the eye can take in information.

The researchers also believe that these quickly formed first impressions last because of what is known to psychologists as the "halo effect".

If people believe a website looks good, then this positive quality will spread to other areas, such as the website's content.

Since people like to be right, they will continue to use the website that made a good first impression, as this will further confirm that their initial decision was a good one.

As websites increasingly jostle for business, Dr Lindgaard added that companies should take note.

"Unless the first impression is favourable, visitors will be out of your site before they even know that you might be offering more than your competitors," she warned.
http://news.bbc.co.uk/1/hi/technology/4616700.stm

Paul Markham 01-21-2006 01:08 AM
So exactly what are they making their mind up on if not the content on the page?

IMO it's the first pretty face they see that swings it, from then on they are looking to enjoy or looking to dislike and the article says the this. Not related to faces, but read it properly.

kmanrox 01-21-2006 01:13 AM
Quote:
Originally Posted by Paul Markham
So exactly what are they making their mind up on if not the content on the page?

IMO it's the first pretty face they see that swings it, from then on they are looking to enjoy or looking to dislike and the article says the this. Not related to faces, but read it properly.

i would imagine this study was done on mainstream sites, so the pretty face probably didnt have much to do with it... they were referring to design... if they did the same test, with no pretty faces vs. pretty faces, or nothing vs. nice asses or something, they'd be able to determine alot more specific shit about adult..

eroswebmaster 01-21-2006 01:14 AM
This article seems to be focusing on mainstream content, text etc while our medium focuses on visual stimuli.

That's why content is very important.

bhutocracy 01-21-2006 01:21 AM
Fucking useless study. They don't make their mind up, they get an impression.
No SHIT you can tell a geocities page looks bad almost instantly. The salient point is if Johnny consumer goes to the site wanting to buy a CD the first 50ms doesn't mean shit. He just wants his CD. He isn't going to preload 10 seperate sites and the visit each one for a split second and then decide to buy the cd from the best looking one. The only thing he's checking is price, delivery, whether it's in stock and whether his cc is accepted. For most companies this doesn't mean shit because they aren't geocities sites.
bleh.

Manowar 01-21-2006 04:56 AM
Quote:
Originally Posted by eroswebmaster
This article seems to be focusing on mainstream content, text etc while our medium focuses on visual stimuli.

That's why content is very important.
Yeah, exactly.

Violetta 01-21-2006 06:06 AM
50 milliseconds? that's not much.

Peace 01-21-2006 06:11 AM
Great post interesting discussion...

biftek 01-21-2006 08:19 AM
although i guess its not a good approach , shouldn't judge a book by its cover etc
but when i am going to buy stuff , if i come across a site with a dodfy layout it makes me think twice , if in the next tab i have a decent layout i will be more inclined to by from the decent layout ,

gives a better impresion , doesn't make the store look dodgy , the whole presentation thing , sort of a like a filtering system for the fly by nighter dodgy out fits

AaronM 01-21-2006 08:27 AM
Quote:
Originally Posted by Paul Markham
So exactly what are they making their mind up on if not the content on the page?

IMO it's the first pretty face they see that swings it, from then on they are looking to enjoy or looking to dislike and the article says the this. Not related to faces, but read it properly.

Sit back and listen. old timer......

DESIGN.

That's where it's at.

And you fuckers ran the best guy in the business right back out of the business.

Way to go, assholes. :321GFY

AaronM 01-21-2006 08:30 AM
Quote:
Originally Posted by Manowar
Yeah, exactly.

No, not exactly. How much text can you decipher in 50 milliseconds?

Not much. Text is not part of this equation.

Aesthetics is.

Nydahl 01-21-2006 08:46 AM
content and design matters for sure - thats what makes you decide


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